watching tv behavior of vietnamese
TRANSCRIPT
Your sub-title here
Watching TV Behavior of Vietnamese - 58% watch TV less than before
Executive Summary
• 30’s spend more time on TV than 10’s and 20’s.
• People enjoy watching TV with their room mate and family the most. The trend is high for 30’s.
• 10’s use Facebook, website and youtube as info source of TV. 30’s are more influenced by TV commercials.
• 10’s watch music program the most while the category is selected by 30’s least.
• 58% watch TV less than before, due to the alternative on internet and personal availability.
TV watching & Internet usage
>5 hours3-5 hours1-3 hoursUp to 1 hour
Less than once per
day
25
37
35
22
1
6
36
40
18
00
56
31
13
How long do you watch TV per day?
Lower than 19 20-2930-39
>5 hours3-5 hours1-3 hoursUp to 1 hour
Less than once per
day
2924
34
95
34
23
31
10 1315
46
23
3
How long do you use internet per day?
Lower than 19 20-2930-39
30’s spend more time on TV, youth on internet.
How do you spend your time with TV?
35
24
1215
22
28
6 57
10 11 11
20
29
3 3
1310 10
3
18
41
Lower than 19 20-29 30-39
Little TV recording nor game culture. Enjoy TV with family / roommate the most
How do you spend your time with TV compared with before?
Record TV program
Use TV to play game
Watch TV while connecting with the internet
Turn on TV as music
Watch DVD / Blu-ray
Watch TV with your friend (non-room mate)
Watch TV with your family / room mate
Watch TV by yourself
3
5
8
7
5
6
16
15
15
18
25
30
30
34
38
39
I do less than before I do more than before
Most TV activities got less than before
What kind of TV program do you eager to watch?
Music News Comedy Animation Movies Korean Drama
Chinese Drama
Sport
19
1314
10
8
12
8
6
1514
9
12
8
12
10
13
6
13
6
9
76
7
14
Lower than 19 20-29 30-39
Teens on music and comedy while 20’s and 30’s are more into sport.
Facebook Website Youtube Other SNS TV commercial Recommendation by friends
Newspaper / Magazine
Billboard
62
47 46
39
30
25 24
18
53
47
3834
31
2628
11
39
44
6
34
40
29
21
6
Lower than 19 20-29 30-39
Teens through Facebook and Youtube. 30’s more influenced by TV commercials
How do you know about the new program information?
10’s and 20’s talk about programs more on regular basis than 30’s
Do you talk about TV program with your friends? (except sport)
Every day Several days a week
Once a week Irregularly. Only when interesting
one was one
RarelyNot at all
12
18
8
32
23
8
17
129
34
20
988
3
49
28
5
Lower than 19 20-29 30-39
2/3 does not post about TV programs
6
10
5
23
33
23
8
25
35
22
30
26
36
31
Lower than 19 20-29 30-39
Do you post about TV programs online? (except sport)
I watch TV more than before I watch TV as much as before I watch TV less than before I did not / do not watch TV
11
21
65
3
14
21
60
5
19
36
43
2
Lower than 19 20-29 30-39
More than 60% of 10’s and 20’s watch TV less than before
How often do you watch TV compared with before?
15
33
14
38
7
43
9
41
5
36
3
56
Lower than 19 20-29 30-39
Online and personal availabilities are the two main reasons
Why do you think you watch TV less than before?
Survey information
• Watching TV behavior of Vietnamese• 500 male / female Vietnamese above 18 years old• Conducted on Nov 11 - Nov 15
Q&Me is the market research that helps you understand Vietnam market broad and deep by offering both of
quantitative and qualitative survey online.
＋ =
Quantitative Survey Qualitative Survey Better UnderstandingUnderstand the consumer trend and opinions through the numeric data
Feel the insight of your targetaudience through online focusgroup of chatting.
You receive both of generic and deep information easily with affordable pricing.