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The video watching behaviors on internet

Objective

The survey was conducted with the aim to understand the video watching behaviors on Internet. The survey was conducted to 300 persons 18-39 years old in Ha Noi & Ho Chi Minh, who often watch Video on Internet.

Interests in watching video on Internet

More than 2/3 of the respondents interesting in watching video on Internet

Q. How much are you interested in watching video on internet? (N=321)

30%

36%

24%

33%

24%

28%

31%

38%

39%

38%

37%

41%

42%

36%

31%

25%

37%

29%

34%

30%

32%

1%

2%

0%

2%

2%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Total

Male

Female

18-29

30-39

Ha Noi

Ho Chi Minh

Very interested Interested Normal Not interested Not very interested

Duration for watching video

52% of 18-29 watch videos more than 1 hour per day.

Q. How long do you watch videos on the internet per day? (N=321)

Total Male Female 18-29 30-39 Ha Noi Ho Chi Minh Depend on the long of videos 11% 8% 14% 12% 10% 15% 8% More than 2 hours 15% 16% 13% 19% 5% 17% 13% 1.5 - 2 hours 7% 8% 5% 6% 8% 8% 6% 1 – 1.5 hours 14% 19% 9% 15% 12% 15% 13% 31 - 1 hour 26% 25% 27% 22% 35% 25% 27% 16 - 30 minutes 18% 18% 18% 17% 21% 13% 22% Less than 15 minutes 9% 5% 13% 9% 9% 6% 11%

Location for watching video

Almost people watch videos at home. Male has more ratio of using Internet Cafe and coffee shops/ restaurants. Q. Where do you often to watch the videos on the internet? (N=321)

Total Male Female 18-29 30-39 Ha Noi Ho Chi Minh At home 93% 93% 93% 94% 90% 95% 91% At office 29% 25% 32% 23% 41% 31% 27% Coffee shop/Restaurants 21% 24% 19% 23% 19% 24% 19% Internet cafe 21% 32% 12% 21% 23% 22% 21% At school 9% 10% 8% 13% 2% 10% 8% Others 1% 1% 0% 1% 0% 2% 0%

Popular sites to watch videos

Youtube.com has absolute dominance while Facebook.com is at second.

Q. What sites do you often use to watch videos? (N=321) / What site do you use most often? (N=321)

97%

54%

19% 9% 9%

3% 2% 2% 1% 1% 1%

88%

10% 1% 1% 0% 0% 0% 0% 0% 0% 1%

Service in use Service in use the most

Popular video categories

Film, comedy/drama and music videos are the top 3 most popular categories

Q. What kind of videos do you like watch on Internet? (N=321)

72% 68% 65%

43%

25% 23% 20% 19% 16% 16%

12% 9%

1% 0%

Popular video categories– Gender

Males watches game and sport more

Q. What kind of videos do you like watch on Internet? (N=321)

72% 68% 65%

43%

25% 23% 20% 19%

16% 16% 12% 9%

1% 0%

72% 69% 67%

41%

26% 31% 32%

18% 17% 21%

12% 13%

0% 0%

73% 67% 64%

45%

24%

15% 9%

20%

15% 10% 11% 5% 1% 0%

Total Male Female

Popular video categories- Age

The younger like to watch the music video than elder.

Q. What kind of videos do you like watch on Internet? (N=321)

72% 68% 65%

43%

25% 23%

20% 19% 16%

16%

12% 9%

1% 0%

74% 68% 70%

42%

24% 24%

21% 18% 16% 14% 12%

7% 1% 0%

68% 68% 57%

45%

27%

20% 18% 21% 15%

18%

10% 12%

0% 0%

Total 18-29 30-39

Popular YouTubers

Q. Please share us the names of Youtubers that you like? (the followers are as of March, 2017)

Paying for the video viewing services

Just 12% have ever paid for the video viewing services.

Q. Have you ever paid for any of the video viewing services on the internet? (N=321)

Total Male Female 18-29 30-39 Ha Noi Ho Chi Minh No 88% 83% 93% 87% 91% 87% 89% Yes 12% 17% 7% 13% 9% 13% 11%

Paid video services in Vietnam (1/6) Name of the service myK+ NOW

Description myK+ NOW is a new online pay-TV package that K+ offers to customers who desire to watch television channels on K+ platform without investing in decoders and satellite dishes.

URL http://www.kplus.vn/ Pricing 125.000 VND/Month Company Vietnam Satellite Digital Television Co., Ltd. (VSTV)

Image

Paid video services in Vietnam (2/6) Name of the service NETFLIX

Description Netflix is a streaming service that allows our customers to watch a wide variety of award-winning TV shows, movies, documentaries and more on thousands of Internet-connected devices.

URL https://www.netflix.com/vn/ Pricing 180.000 – 260.000 VND/Month Company NETFLIX Viet Nam

Image

Paid video services in Vietnam (3/6) Name of the service FPTPLAY

Description FPT Play is an online TV, TV, Football, Movie, Show and Video clip viewing application.

URL https://fptplay.net/ Pricing 45.000 – 60.000 VND/Month Company FPT Telecom

Image

Paid video services in Vietnam (4/6) Name of the service FIM+

Description Video/Film on-demand service.

URL http://fimplus.vn/ Pricing 50.000 VND/Month Company Fim Plus Corporation

Image

Paid video services in Vietnam (5/6) Name of the service VIP

Description Provide full HD movies for watching.

URL http://hdonline.vn/ Pricing 400.000 VND/Month Company Pacific Digital Service Corporation

Image

Paid video services in Vietnam (6/6)

Q. What is the name of those video viewing services?

Name of the service HDVIP

Description Provide full HD TV / TV Show / Movies for watching.

URL http://movies.hdviet.com/ Pricing 10.000 VND/3 days, 20.000 VND/7 days, 50.000 VND/20 days… Company HDViet online JSC

Image

Spending for the video viewing services

61% pays less than 100,000 VND. 93% pays less than 300,000 VND

Q. On average how much did you pay for video viewing services per month? (N=38)

61% 21%

11%

5% 3%

Under 100.000 VND

From 100.001 to 200.000 VND

From 200.001 to 300.000 VND

From 300.001 to 400.000 VND

From 400.001 to 500.000 VND

From 500.001 and above

Summary: Videos Watching Behaviors •  More than 2/3 of the respondents are interested in watching video on

Internet •  52% of 18-29 watch videos more than 1 hour per day. •  Almost all people watch videos at home. Male has more ratio of using

Internet Cafe and coffee shops/ restaurants. •  ‘Youtube.com’ & ‘Facebook.com’ are the most popular video site. •  Jvevermind, Son Tung, Kem Xoi TV, Truong Giang, Tran Thanh, Hoai

Linh… are the YouTubers that Vietnamese like the most •  12% have ever paid for the video viewing services such as myK+, Netflix &

FPTPlay, although the majority of the monthly payment is less than 300K/month.

Customer Profile

Respondent profile (N=321)

City

Ha Noi, 41%

Ho Chi Minh, 59%

Age

Male, 49% Female, 51%

Gender

* All are in charge of cooking for the family and have used crispy flour for cooking in the past 1 year

18-29, 66%

30-39, 34%

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0% 1%

18%

31%

22%

14%

7%

3% 3%1%

Age

19%

18%

6% 4% 3% 3%

47%

HCM Hanoi Can Tho Da Nang

Hai Phong Dong Nhai Others

56%

44%

Male Female

Gender City

Our Advantage: Direct Panel Management Our strength is 16-39 years old and urban areas. This is where most biz customers would like to research. 200,000 members as of Feb, 2017

Married Status Household income Smartphone ownership

Single, 72%

Married, 25%

Others, 3%

26%

24%

14%

15%

9%

5%

3%

4%

< 5M VND

5 - 7.5M VND

7.5 - 10M VND

10 - 15M VND

15 - 20M VND

20M-30M

30-40M

<40M

27%

25%

18%

8%

8%

6%

15%

18%

Apple

Samsung

Nokia

LG

Asus

Sony

Others

Do not own

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