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A

Research PROJECT REPORT

ON

T.V. watching habit among boys and girls

A Project Report Submitted to

Miss. Bhavika Bhatt

Submitted by

Mehul Koyani Roll No.: 50

Ravindrasinh vaghela Roll No.: 55

Yatish Korat Roll No.: 49

Harisinh Dodiya Roll No.: 53

Pravin Gohil Roll No.: 63

Division: MarketingCollege: Dr. J. K. Patel Institute of Management


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CONTENTCONTENT

1. Objective of the Study

2. Introduction of the research

3. Research Methodology

4. Scope of the study

5. Limitation of the study

6. Analysis of Data

7. Observation

8. Suggestion

9. Bibliography

10. Questionnaire


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OBJECTIVES OF THE STUDY

The main purpose of research study is to discover the answers

to the questions through the application of scientific procedure. The main aim of

the research is to find out the truth which is hidden and which has not been

discovered yet. So, each research study has its own specific purposes or

objectives. The objectives of this research study are as under,

To identify T.V. watching habit among boys and girls.

To know how many hours they spend to watch the T.V.

To identify the response towards advertisement.

To identify why they watch T.V.


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INTRODUCTION OF THE RESEARCH

Research can be defined as a systematic and objective process of

gathering, recording and analyzing data to guide business decision making.

Research is mainly used to reduce the uncertainty of decision. Any of the

research is having various area like in an organization and business research.

Organization research includes marketing, finance, human resource and

manufacturing. While business research includes main three types those are

Market research, Operation research and Motivational research.

Research is used to solve the various operational and planning

problems which arises in a business organization. This may includes problems

related to marketing, finance, human resource, manufacturing etc.

Research is always start with a questions to which we seek an

answer using scientific methods. Undertaking research is basically applying the

scientific methods to find out solution to a problem. It is a systematic and

explorative study carried out to analyze and apply various solution to the

defined problems.

Research is often described as an active, diligent and systematic

process of inquiry aimed at discovering, interpreting and revising the facts.


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Research can be classified into two categories which are as

follows,

Basic Research :-

As the name itself refers that basic research is of basic nature

which is not carried out in response to a problem. It is more educative towards

undertaking the fundamentals and aim at expanding the knowledge base of an

individual.

Applied Research :-

On the other hand, applied research is carried out to seek

alternate solution for a problem at held. Applied research is done to solve

specific practical questions. Applied research refers the investigation undertaken

to discover the application and use of theories, knowledge and principles in

actual works or in problem solving.

But the main objective of research is to provide accurate &

relevant and timely information to the top management so that they can take

effective decisions.


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RESEARCH METHODOLOGY

Research methodology is a way to systematically solve the

research program. It may be understood as a science of studying now research

is done scientifically methodology being the heart of any study must fetch extra

attention keeping their facts in mind special care has been taken to use and

appropriate methodology suitable for this kinds of project.

Any type of research can be done and it has a specific

framework of methods forgetting the information related to research problem.

The plan for research work is the most important steps to enter into a real

situation or problem of the company. For doing research, we have to design the

research work and go through step by step.

Research means not to search out which is already searched but

it is any systematic objective oriented and organized inquiry undertaken to

provide information for sound and timey decision. It is an honest, impartial and

open study conducted by the person or group of persons with experience and

scientific methods.


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Research design :-

It is helpful to classify marketing research project and basis of

the fundamental objective of the research consideration of different types. Theirapplicapability, their strength and their weakness will help the student to select

the best types of research. The main types of research design are as follows,

Exploratory Research

Descriptive Research

Hypothesis Testing Research

Exploratory research is on discovery of new ideas. Marketing

researcher devotes a significant portion of their work on exploratory studies

when very little is know about the problem being examine the idea is to clarify.

It concern in three different methods such as survey of concerning literature,

experience survey and analysis of insight stimulating.

While descriptive research study concern with specific prediction,

narration of facts and concerning individual group of situation. This is designed

to help the executive choose among various possible course of action that is to

make decision.

While the hypothesis research studies are those where the

researcher test the hypothesis of casual relationship between the variables.

Our project report on T.V. watching habit among boys and girlsis mostly based on survey of boys and girls therefore the research study is

Exploratory one. So, The nature and research design of my study is Descriptive

one. Because the exploratory study is normally concerned with finding out

general nature to problems and different variable that are related to the

problems. The major emphasis of exploratory research is on the discovery of

ideas and insights. The primary advantages of exploratory research study is low

cost and less time requirement.


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Types of Data :-

Good decision requires good data just as researcher must

carefully evaluate the quality of secondary information. Whenever we think about

marketing data source, so that there are main two types of data source are

available.

Primary Data :-

We have got primary data for my research purpose. We have

collected primary data through questionnaire method from the boys and girls. So,

we have contacted 150 persons individually and collected all primary data

through questionnaire from boys and girls in Vadodara city.

Secondary Data :-

Secondary data are those which have been already collected by

someone in the past for the research purpose. They are readily available in the

company records, salesmens periodic reports, sales reports, sales orders, etc.

So, we have used the primary data because primary data

provides current & absolutely correct information.


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Source of data :-

We have collected necessary information from many sources

which are as follows,

Data collected through Questionnaire :-

We have collected necessary data through questionnaire method

in which number of questions are list out in the form of objective types. So

that we met 150 boys and girls to fulfill the questionnaire for the research study.

These all questions are not complicated but in easy nature and not more time

consuming.

Data collection instrument (method) :-

Data collection method like Questionnaire Method, and Personal interview

for primary data Method. Here, we have used survey (Questionnaire) and

personal interview method for our research study. So, we have prepared

Standard set of questions to obtain the required information for the

research purpose. In questionnaire, we have prepared set of questions and

we have obtained the boys and girls views regarding TV watching habit.


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Sampling plan :-

Sampling refers to obtain to a sample from a given population. If

it refers to the technique or procedure, the researcher would adopting selecting

items for the sample. A sample design is to determine before data are collected.

Researcher must prepare a sample design which should be reliable and

appropriate for his research study.

Target Population - boys and girls of Vadodara city

Sampling Method - Simple random sampling

Sample Size - 150 Samples

Buffer sample size - 10 samples

Research Instrument - Personal Interview with Questionnaires

* SCOPE OF THE STUDY

This study will help to find out the preference of boys and

girls regarding Television watching habit in baroda City

so that it will help us to understand boys and girls mindset

towards the advertisement, different programs, news

channel or other channel.


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* LIMITATION OF STUDY

The major limitations of this study according to me are as

follows:

Due to time and cost factor only 150 people have been

surveyed. we have tried our level best to select the

representative sample in order to give the exact picture of our

topic. Our own inexperience in research area might have

affected the study.


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1. Would you like to watch T.V. ?

From the above figure, we can say that 93.33 % of the boys are like

to watch T.V. and 6.67% boys are not like to watch T.V.

While there are 92 % of the girls are like to watch T.V. and 8% boys are

not like to watch T.V.

Answer Percentage

Male Female

Yes 93.33% 92%

No 6.67% 8%


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2. How many hours do you spend to watch T.V. ?

Answer Percentage

Male Female

One 26.67% 13.33%

Two 33.33% 40%Three 0 13.33%

More than three 40% 33.33%

In above chart, out of 80 boys 26.67% are watch T.V. for one hour,

33.33% are watch T.V. for two hour, 0% are watch T.V. for three hour, 40% are watch T.V.

more than three hour.

while out of 80 girls 13.33% are watch T.V. for one hour, 40% are

watch T.V. for two hour, 13.33% are watch T.V. for three hour, 33.33% are watch T.V. morethan three hour.


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3 Why are you watching T.V.?

Answer Percentage

Male Female

Time pass 6.67% 13.33%

Entertainment 60% 73.33%News 33.33% 13.33%


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In above chart out of 80 boys 6.67% are watch for time

pass, 60.00% are watch for entertainment and 33.33%

are watch for news.

While out of 80 girls 13.33% are watch for time pass,73.33% are watch for entertainment and 13.33% are

watch for news.

4 Would you like watch advertisement?

Answer Percentage

Male Female

Yes 13.33% 50%

No 86.67% 50%


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In above graph out of 80 boys 13.33% boys are like advertisement and

86.67% does not like advertisement.

While out of 80 girls 50% are like advertisement and

50% does not like advertisement.

5 When you watching your favorite program in between advertisement

telecast how you feel?

Answer Percentage

Male Female

Angry 33.33% 13.33%

Do other 6.67% 33.33%

Switch the channel 50% 33.33%

Not Switch channel 6.67% 13.33%


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In above graph out of 80 boys 33.33% feel angry when advertisement

Is been telecast during their favorite program, 6.67% do other work, 50%

switch the channel and 6.67% not switch the channel.

While out of 80 girls 13.33% feel angry when advertisement is

been telecast during their favorite program, 33.33% do other work, 33.33%

switch the channel and 20% not switch the channel.

6 According to you T.V. watching habit is?

Answer Percentage

Male Female

Very good 26.67% 0%

Good 46.67% 66.67%

Bad 6.67% 13.33%

Very bad 20% 20%


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In above graph out of 80 boys 26.67% feel T.V. watching

habit is very good, 46.67% feel good, 6.67% feel bad and 20%

feel very bad.

While out of 80 girls no-one feel T.V. watching habit is

very good, 66.67% feel good, 13.33% feel bad and 20% feel

very bad.

7 In which time you watch T.V.?

Answer Percentage

Male Female

Morning 6.67% 3.33%

Noon 3.33% 9.33%

After noon 26.67% 13.33%

Evening 43.33% 60.67%Night 20% 13.33%


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In above graph out of 80 boys 6.67% watch T.V. in

Morning, 3.33% watch T.V. at noon,2 6.67% in after noon,

43.33% at evening and 20% at night.

While out of 80 girls 3.33% watch T.V. in Morning, 9.33%

watch T.V. at noon, 13.33% in after noon, 60.67% at evening

and 13.33% at night.

8 Which channel you like to watch? Please give the

name.

From out of 80 boys, there is 85% boys watch the Zee

TV, Sony TV, Sony max, Sub TV, colors, Aaj Tak news

and 15% boys watch other channel.

While from out of 80 girls, there are 93% girls watch

the Zee TV, Sony TV, Sony max, Sub TV, colors, Aaj Taknews and 7% boys watch other channel.


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9 what kind of program you like to watch?

From out of 80 boys, there is 70% boys watch the

Movies and news and 15% watch Movies, news and

comedy serial and 10% boys watch Movies, News,

reality shows and 5% boys watch other Programs.

While from out of 80 girls, there is 80% gilrs watch the

Movies and Family serials and 15% watch Movies, newsand comedy serial and 2.33% girls watch Movies, News,

reality shows and 2.67% girls watch other Programs.

10 Which advertisement you like more? Please give the

name.

From out of 80 boys, there 55% boys like Zoo Zoo, Air

Tel, 15% boys like Zoo Zoo, Air Tel, Mintos and 35%

likes other advertisement.

While out of 80 girls, there 65% girls like Zoo Zoo, Air

Tel, 5% boys like Zoo Zoo, Air Tel, Mintos and 30% likes

other advertisement.

Observations


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There is significance difference in T.V. watching habit among boys and

girls.

There is difference in spending hours pattern among boys and girls for

watching the T.V.

Most of boys and girls like Zoo Zoos advertisement.

Most of the boys and girls watch T.V. for entertainment or time pass.

SuggestionSuggestion


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Be more conscious towards the quality of the questions.

Provide proper guidance to the answerer.

Increase the no. questions of question.

Use statistical tools for data analysis like Hypothesis,

Anovas etc.

Bibliography :Bibliography :

Book:

Research Methodology from cooper

Reference:

Past Research Project

QuestionnaireQuestionnaire


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Dear Sir/Madam I am a student of "Dr. J.K. Patel Institute of Management", conducting

survey on T.V. watching habit among girls and boys, please co-operate us in our

survey for MBA studies.

We would be thankful if you could answer the questions mention below.

_______________________________________________________________

PERSONAL DETAILS:

Name : ______________________

Gender : ______________________

Age : ______________________

Education : ______________________

Questions:

(Please make symbol in the box wherever applicable)

[1] Would you like to watch T.V.?

(1) Yes [ ] (2) No [ ]

[2] How many hours you spent to watch T.V.?

(1) One [ ] (2) Two [ ] (3) Three [ ] (4) More than

Three [ ]

[3] In which time you watch T.V.?

(1)Morning [ ] (2) Noon [ ] (3) After Noon [ ] (4) Evening [ ]

(5)At Night [ ]

[4] Which channel you like to watch? Please give the channel name.

(1)___________ (2) _________ (3)__________ (4)_________ (5)_________

[5] What kind of program you like to watch?

(1)Reality shows [ ] (2) Movies [ ] (3) News [ ]

(4)T.V. Serial, like Comedy: _______ or Family Drama: ________

[6] Which program you like more? Give name..................


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[7] Why are you watching T.V.?

(1) Time pass [ ] (2) Entertainment [ ] (3) News [ ]

[8] Would you like advertisement?

(1) Yes [ ] (2) No [ ]

[9] Which advertisement you more like? Please give the name:

_________________________

[10] When you watching your favorite program in between advertisement come

how you feel?

(1)Angry [ ] (2) Do other work [ ]

(2) Switch the channel [ ] or (3) Not [ ]

[11] According to you T.V. watching habit is?

(1)Very Good [ ] (2) Good [ ]

(2) Bad [ ] (3) Very Bad [ ]

Give your Suggestions

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