was it good for you too honey - ux getting it wrong
DESCRIPTION
Presentation given to the Perth Silverlight Design and Developer Network (SDDN), focusing on the aspects of the application anf web design that we often forget and need reminding about.TRANSCRIPT
Was it Good for You Too Honey - UX Getting it Wrong
Gary Barber
Was it Good for You too Honey - UX Getting it Wrong
• I Make Web Sites Usable.
• Perform Information Architecture magic.
• Do that Usability and Accessibility stuff.
• Go out and improve site’s UX.
About Me
Things always fail, despite best intentions
Was it Good for You too Honey - UX Getting it Wrong
Simon and Maria - an average couple
Was it Good for You too Honey - UX Getting it Wrong
They experience the world around them
Was it Good for You too Honey - UX Getting it Wrong
They experience the world around them
Was it Good for You too Honey - UX Getting it Wrong
They experience the world around them
Was it Good for You too Honey - UX Getting it Wrong
So why should the Web be any different
Was it Good for You too Honey - UX Getting it Wrong
So why should the Web be any different
Was it Good for You too Honey - UX Getting it Wrong
Back to Simon and Maria
Was it Good for You too Honey - UX Getting it Wrong
They use Multi-Functional Tools
Was it Good for You too Honey - UX Getting it Wrong
Still they use Uni Functional Tools.
Was it Good for You too Honey - UX Getting it Wrong
Slices well …
Was it Good for You too Honey - UX Getting it Wrong
Good for Bears Too!
Was it Good for You too Honey - UX Getting it Wrong
Leatherman vs a Bear…
Was it Good for You too Honey - UX Getting it Wrong
Not Much Good on Locks….
Was it Good for You too Honey - UX Getting it Wrong
Good on Locks…
Was it Good for You too Honey - UX Getting it Wrong
Good on Locks…
And for “Shopping”
Was it Good for You too Honey - UX Getting it Wrong
A Single Function Tool does the job well
Was it Good for You too Honey - UX Getting it Wrong
So why should the Web be any different
Was it Good for You too Honey - UX Getting it Wrong
KIS
Was it Good for You too Honey - UX Getting it Wrong
No More Coffee Making Word Processors
Was it Good for You too Honey - UX Getting it Wrong
What is the Core Functionality
Was it Good for You too Honey - UX Getting it Wrong
What is the Focus of the Application or Site
Was it Good for You too Honey - UX Getting it Wrong
No Love for Forms
Was it Good for You too Honey - UX Getting it Wrong
We all HATE Forms in the real world
Was it Good for You too Honey - UX Getting it Wrong
… and on the Web
Was it Good for You too Honey - UX Getting it Wrong
Why?
Was it Good for You too Honey - UX Getting it Wrong
A Form is naturally made of Sections
Was it Good for You too Honey - UX Getting it Wrong
Best thing you can do is Segment it
Was it Good for You too Honey - UX Getting it Wrong
Was it Good for You too Honey - UX Getting it Wrong
How Many Segments on the Amazon Shopping Cart?
Was it Good for You too Honey - UX Getting it Wrong
DOESNʼT MATTER
Was it Good for You too Honey - UX Getting it Wrong
Was it Good for You too Honey - UX Getting it Wrong
Killing for Candy
Was it Good for You too Honey - UX Getting it Wrong
Use Candy or Not
Was it Good for You too Honey - UX Getting it Wrong
Use Candy or Not
Was it Good for You too Honey - UX Getting it Wrong
We all love to be Rewarded
Was it Good for You too Honey - UX Getting it Wrong
We all love to be Rewarded
Was it Good for You too Honey - UX Getting it Wrong
We all love to be Rewarded
Was it Good for You too Honey - UX Getting it Wrong
Talk Nicely and Make Sense
Was it Good for You too Honey - UX Getting it Wrong
Back to the Future
Was it Good for You too Honey - UX Getting it Wrong
...Or Maybe Not
Was it Good for You too Honey - UX Getting it Wrong
Hide and Seek
Was it Good for You too Honey - UX Getting it Wrong
Hide and Seek
Was it Good for You too Honey - UX Getting it Wrong
Hide and Seek
Was it Good for You too Honey - UX Getting it Wrong
Hide and Seek
Was it Good for You too Honey - UX Getting it Wrong
Hide and Seek
Was it Good for You too Honey - UX Getting it Wrong
Yes It’s Confusing
Was it Good for You too Honey - UX Getting it Wrong
AIDA
Was it Good for You too Honey - UX Getting it Wrong
Attention
Was it Good for You too Honey - UX Getting it Wrong
Interest
Was it Good for You too Honey - UX Getting it Wrong
Desire
Was it Good for You too Honey - UX Getting it Wrong
Action
Was it Good for You too Honey - UX Getting it Wrong
Gutenberg Rule
Was it Good for You too Honey - UX Getting it Wrong
Your Application Needs To Be a Good Experience
Was it Good for You too Honey - UX Getting it Wrong
...or else you are just a Roadblock.
Was it Good for You too Honey - UX Getting it Wrong
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Was it Good for You too Honey - UX Getting it Wrong
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Was it Good for You too Honey - UX Getting it Wrong
Was it Good for You too Honey - UX Getting it Wrong
Thank YouGary [email protected]
Creative Commons Attribution-Noncommercial 2.5 Australia License
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