conversion camp: mobile ux, keep it usable
TRANSCRIPT
Mobile UX Therapy Session
Smartphone history…
2000 2007
Ericsson R380
Sony Ericsson P800
Nokia 3310
Blackberry 5810
Motorola Razr V3
Blackberry 7270
Nokia N95
Apple iPhone
Smartphone usage
The smartphone demographic
The smartphone demographic?
The smartphone demographic
Internet history…
1990s
HTML grows up!
Amazing mobile UX and usability are expected!
Where are we now?
Amazing mobile UX and usability are expected!
Amazing mobile UX and usability are expected!
Amazing mobile UX and usability are expected!
“I’ve not turned on my laptop for 6 months!”
Amazing mobile UX and usability are expected!6/10 teenage users are addicted to their smartphone
The most common use of mobile is to access social networks.
2/3 of teens use their mobile whilst socialising.
1/3 of teens use their mobile during meals.
Half use social networks whilst in the bathroom ;-)
6/10 teenage users are addicted to their smartphone
Amazing mobile UX and usability are expected!6/10 teenage users are addicted to their smartphone
Mobile UX
Devices, environments, context
Kind of device
Context of use
Interaction
Technical aspects of the device
Navigation
Navigation
Navigation
Navigation
Navigation
Navigation
Consistency
Consistency
Consistency
Consistency
Any willing volunteers…?
A little user test…
Interaction
Gestures
Tap Swipe
Drag Pinch
3D Touch?
Interaction controls
What is the data i’d like to capture?
Choose me :)
Option 1 Option 2
Option 1 Option 2
What is the best control that I can use?
Dropdown
Dropdown alternative
Dropdown alternative
Hit areas
Make them Obvious!
Consistent
Finger touchable
Reactive
Visual affordance
Forms
Forms
Sigh! :(
Forms
Forms
Don’t make me think!!
Forms
Inspiring
Inspire
Inspiring
Useful
Transitions
Transitions
Emulate real life experiences
Education
Intuitive
Connect the action to it’s outcome
Fun & slick Ui!
Without transition
With transition
Add to basket
Opportunity
Opportunity
There’s a BIG opportunity to create an amazing ecommerce experience for the mobile web!
