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What is User Experience? What is IA?

UX + IA + Creative + Technology + Marketing = Things.

UX: How it feels, looks, fits, sounds, tastes. How it works. What it is.

Your Site

IAWireframesPersonasUserflows

Deep structure

CreativeBranding/DesignContent strategy

Look and feel

TechnologyBackend

Presentation layerMoving parts

Requirements

FacilitationAnalysis

Documentation

MarketingSocial media

EmailSEO/PPC

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Businesses and users each have goals.

Build sites, apps and products so they meet them, together.

Business Goals

User Goals

Business Goals and User Goals

Happily Interacting

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Do you know who your users are?

Personas are narratives describing users, needs and goals.

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Learn about their needs and goals.

User research + personas and narratives = requirements

Age

Occupation

Income

Profile

Age

Occupation

Income

Profile

Age

Occupation

Income

Profile

Age

Occupation

Income

Profile

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How do your users connect?

Do they use apps? Mobile? Facebook? Twitter? Websites?

How deep?How broad?

What do their social networks

look like?

Who are the influencers?Followers?

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What do your users need?

Are your users online for fun? Shopping? Work?

NeedsTravel

reservations

NeedsRepair shop

for flying cars

NeedsAnswers,

now

NeedsLots of black

clothes

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How do you work? Waterfall? Agile?

What do people mean when they discuss these processes?

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Processes shape deliverables.

Agile can be chaotic. Waterfall can be rigid. And vice-versa.

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And things are not always as they seem

... users don't always know their needs

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After you know the rules, break them.

Learn the manual, throw it away -- and build to your needs.

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Build the bridges you need ...

... with the right materials for you, your team and your users

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And don't build igloos on beaches...

... unless you're doing conceptual art or something

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Idioms can be old or new ...

"Closethe light"

"Standon line"

"Waiton line"

New York CIty dialect Will users wait for you?Grandma? Is that you?

... and websites have idioms, too

"People in the New York City area are apt to say "waiting ON line," and there's not much we can do about that because they are, after all, from New York."

http://grammar.ccc.commnet.edu/grammar/grammarlogs4/grammarlogs583.htm

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Immersive experiences: How deep?

World English Dictionaryimmersive !(ɪˈmɜːsɪv)

Part of Speech: !adj

Definitions: !!

Pertaining to immersing or plunging into something

providing information or stimulation for a number of senses, not only sight and sound

... all the way down the rabbit hole

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Internet memes are immersive ...

Wikipedia

An Internet meme may stay the same or may evolve over time, by chance or through commentary, imitations, and parody versions, or even by collecting news accounts about itself. Internet memes have a tendency to evolve and spread extremely swiftly, sometimes going in and out of popularity in just days. They are spread organically, voluntarily, and peer to peer, rather than by compulsion, predetermined path, or completely automated means.

The term Meme was coined by Richard Dawkins in his 1976 popular science bestseller, The Selfish Gene.

"All your base," "I'm in ur _noun_verb," "Rick rolled"

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Pages or states?

Is your site static or dynamic?

Multi-state idioms are replacing pages...

http://www.thenetawards.com/

... partially because they are more immersive

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The power of the geolocation tools

inside iPhones can be used to make locative art, and by bad guys --

key plot elements in near-future fiction

Checking in is totally immersive...

... until it isn't.

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People know it when they see it

What is an immersive user experience?

... people dive in, stay, and come back after they leave

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Start by thinking of the user

How do you make your things like that?

...putting users first makes your things successful

Persona Requirements

User path

Wireframe

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Deliverables: User flow > processes

How many paths can users take?

Alarm clock

Get out of bed

Get dressed

Catchflight

Snooze alarm

Miss flight

Sleep +30 minutes

Sleep +5 minutes

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User pathsfor e-commerce

Find a black sweater: where is "start?"

How would you do it? How would someone else?

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CommunityAction

Organizing people across places

Find places, find events, find people

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b2b

Less is more ... use white space ...

... make your calls to action impossible to miss

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What a long strange trip it's been ...

...and change is the only constant

Yahoo.com, in the year 2000,

and today

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Change x Change = the Future

... what's the next new thing?

Arpa Net nodes, from the

Department of Defense, in

1971

The ARPANET begins the year with 14 nodes. BBN modifies and streamlinesthe IMP design so it can be moved to a less cumbersome platform than the DDP-516. BBN also develops a new platform, called a Terminal Interface Processor (TIP) which is capable of supporting input from multiple hosts or terminals.

http://www.computerhistory.org/internet_history/internet_history_70s.html

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Online users today: Top 5 sites

... what's the next new thing?

Google, Facebook, YouTube, Yahoo and

Windows Live are the Top 5 sites, worldwide ... search, news, social networking and rich

media ... delivered simply and clearly

According to Internet World Stats which compiles data from the Census Bureau and Nielsen Ratings, about 220 million people in the US use the Internet. The Pew Research Center estimated in 2009 that around 55% of all Internet users use it daily. So, at any given moment, about 110 million people are online each day in the US.

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Document rich interactions by

defining and mapping one key frame

at a time

UX Deliverables: Rich media storyboard

... think through complex interactions step by step

Scene 1

Wireframe

Caption

Scene 2

Wireframe

Caption

Scene 4

Wireframe

Caption

Scene 5

Wireframe

Caption

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UX Deliverables: Rich media wireframe

Each sphere has its own interactions. This is the key frame.

This is the "home"frame of a complex

interactiondesign

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UX Deliverables: Website homepage

Wireframes show the entry points ... and describe the doors

Logo Top Nav LoginLogout Search

promo area

Call to Action

Call to Action

News items Marketing items Personalizationitems

><

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UX & IA Deliverables + Website Teams

Who owns the pieces of the project, and the deliverables?

Logo Top Nav LoginLogout Search

promo area

Call to Action

Call to Action

News items Marketing items Personalizationitems

><

Tech StrategyMultimedia tools; CMS

tools for authors

Creative TeamDesign, images

Marketing TeamWho owns the messaging?

Content Strategy Who are the authors, editors, publishers?

Tech + ContentWhat are the needs?

Sitewide UX | IA

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Love:Value

More love = more value