Presented ByTooba FatimaAsma BrohiSana Amjad

Asfand SiddiquiMBA-2

Overview Founded By Sam Walton in 1962 in Rogers, Arkansas.

It’s a 2nd largest Company in the World.

The giant chain of discount stores.

Having $400 billion revenue and 2.1 million associates.

Walton's EDLP Strategy remains the foundation of Walton's success today.

Old tagline was “ Always Low Price. Always”.

New Tagline is “Save Money, Live Better”.

OverviewToday Wal-Mart has stores in 16 International markets and saves more then 200 million customers a week.

These Includes Wal-Mart Supercenters, Discount Stores, Neighborhood market and Sam’s Club.

They are Promoting CSR.

Wal-Mart thrives on three beliefs and values:1. “Respect for the Individual”,2. “Service to Our Customer”,3. “Striving for Excellence”.

Sam WaltonSam Walton, eponymous founder of the world's biggest retailer, Wal-Mart, spent his life practicing what he called “the ten-foot rule”. The rule is simple: if you come within 10 feet of a customer, look him or her in the eye, smile and ask if you can help.

Forbes ranked him the richest man in the USA from 1985 to 1988.

Wal-Mart also operate Sam’s Club warehouse stores

First Wal-mart Store

New Marketing CampaignThe starting of the new campaign and tagline period from 2007.

Wal-Mart one of the campaign is done through TV Commercial in which they highlighted the company positive impact With this new tagline, the company focused on decreasing energy costs, increasing retirement savings, good employee health care coverage, and increased family savings.

Wal-Mart also starts aggressive price cuts to attract new consumer affected by the recession.

It decreased prices during holidays on toys and electronics and implemented a massive store remodeling effort called “Project Impact”.

New Marketing CampaignEnvironmentally friendly initiative such as recycling materials ,offering customers more green products and cutting transportation and energy usage. This made Wal-Mart image as environmental and social responsible company that contributes to the society and environments.

Wal-Mart change its product mix that focus on 45 percent consumables (food, beauty, health items)—is a better strategy in a poor economy than Competitor’s product mix— 20 percent consumables and 40 percent home and apparel products. This helped Wal-Mart to increase its stores sales and do better than its competitor in recession.

New TAGLINEWal-Mart introduced its New Tagline in 2007 named “ Save Money, Live Better”.

New tagline creates image of Walmart as a store that saves customers money by offering products at cheap rates but giving customer’s quality product that improve their living.

Dropping Old Tagline DecisionNo doubt that the company attain success because of the EDLP Strategy. But the company also faced multiple lawsuits and other problems internally Because of EDLP Strategy denoted to “Always Low Price, Always”.

Old tagline focused on the low price of the product, while no indication over the product and service offered to customers.

Wal-Mart decided for a new direction and launched series of new initiatives to help improve sales and its image.

And New tagline “Save Money, Live better” is one of from new initiatives and decision to dropping The old tagline is so right.

When Economy SourWal-Mart kept Price Lower By reducing his profit margin.

He sold Its product at Low Price than its competitor.

Invest on Local Charities throughGood work saves the average family.

When Economy On RiseIn the Condition When the economy on the rise Wal-Mart can protect itself through “few strategies”:

Try to bring in more product and add more variety to its offering

Bring in more SBUS.

Adopt the strategy of Line Extension and Product Extension

When Economy On RiseWal-Mart Invest on promotion activities rather than cut down or lowering the price.

Introduce LUXARIOUS GOODS & PRODUCTS.

Bring in Innovation launch new products.

To bring product developing strategies

Add more varieties to its offering or adopt diversification growth

When Economy On RiseConclusion

The Wal-Mart does best when economy was sour, So we can say that when the economy on rise the Wal-Mart can protect itself by adopting these strategies.