The definitive guide to brands in virtual worlds

This report is updated every month as new brands and companies go virtual.

Some brands with employee-based presences are excluded.

R

Randstad

Virtual job recruitment

Reebok

Virtual store

Customisable shoes

Reuters

Renault F1

Reuters

Interaction and fanbase engagment

Media events

Infotainment

Reuters

Renault Twingo

Reuters

Interaction and fanbase engagment

Media events

Product launch

Virtual racing

Reuters

Virtual news bureau

Dedicated in-worldreporter

Rixos

Virtual news bureauRecreation of real world venue for global marketing

S

Sapphire Technologies

Donations

Virtual recruitment

Save the Children

Donations

Integrated marketing

Saxo Bank

Virtual financial services

NPD

Sky News

Sky News

Virtual news room

Sony BMG

Artists platform

Community building

Sony in Gaia

STA Travel

World travel guides

Themed areas

Cultural events

Free virtual accomodation

Starfruit

World travel guides

Themed areas

Cultural events

Virtual to real world sales channel

Starwood Hotels and Aloft

Market research for new hotel brand

Concept testing and user feedback

A real-world virtual hotel

Sun Microsystems

NPD

Product platform

Future sales channel

Suruga Bank

Product education

Sunbelt Software

Virtual security products

The Sundance Channel

Entertainment destination

Swedish Embassy

Culture destination

Events

T