VR for Marketing

Virtual Reality Explained• An immersive environment

• Simulates physical presence

• Offers a multi-sensory experience

• Transports users to any place - real or imagined

• Laws of nature don’t apply

Augmented Reality:What’s the difference?• Overlays graphics on real world through

lenses

• Enhances reality with information

• Not fully immersive

Why Now?• Computer Power & Screen Refresh Rates

• Oculus Rift Crowdfunds $2.4M (947% of target)

• Acquired by Facebook for $2B

• Catalyst for VR Revolution

Google Cardboard• “Innovation Time” project from Google Paris

• Green-lit by Google CEO Larry Page• Powered by any smartphone: iOS / Android

• Inexpensive way to experience VR• Thousands of apps available

• YouTube 360° VR (Android & iOS)

How it Works• Binocular vision combined with head tracking

• Environment shifts with head movement

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How it Really Works• Fools the brain by isolating eyes,

displays images from different angles

• 100-120° wide natural field-of-view (FoV)

• Delivers actual feeling of presence

• 6 Degrees of Freedom:

• Position: X, Y, Z Coordinates Rotation: Pitch, Yaw, Roll

Different Types of VR Viewers:Oculus Rift

Different Types of VR Viewers:Google Cardboard 2.0

Different Types of VR Viewers:Samsung GEAR VR (powered by Oculus)

Different Types of VR Viewers:HTC VIVE

Different Types of VR Viewers:Sony Playstation VR

Different Types of VR Viewers:Microsoft HoloLens

Different Types of VR Viewers:Apple iVR (Coming soon?)

Different Types of VR Content• Computer-generated (CG) environment

• 360º video capture

• Blend of CG and 360º video

Content Distribution

Different Types of VR Cameras:GoPro Hero360

Different Types of VR Cameras:GoPro Odyssey

Different Types of VR Cameras:Jaunt One

Different Types of VR Camera: Nokia OZO

Different Types of VR Cameras:Next VR Red Dragon

Production Costs• $50,000 to $250,000 per minute of high-

quality,cinematic / stereoscopic VR video

• $5,000 to $25,000 per minute of lower-quality, web-based 360º/VR video

• Computer-generated: case-by-case basis

Statistics• $30B VR revenues expected by 2020

• 142% estimated annual growth over next 5 years

• 200 million active Virtual Reality users by 2020

Active VR Users (170M)

Market Capital

Potential Applications for Brands • Live events (concerts, sports)

• Cinematic experiences (stories, trailers)• Virtual tours (how it’s made)

• Interactive kiosk content• Games for Brands

• Contests

Top Ten VR Brand Experiences

http://www.mbryonic.com/best-vr/

Honorable VR Brand Showcases:• Nike: Neymar Jr. Effect (Soccer)• Gatorade: Bryce Harper (Baseball)

• Jim Beam: Bourbon Shot• Disney & Verizon: Star Wars “The Force

Awakens”• New York Times & Cooper Mini: Backwater

• AT&T: It Can Wait (PSA)

VusionVR Google Cardboard

About VusionVRMore than “Top of Mind”.VusionVR takes pride in helping companies explore marketing options that help to grow business and increase/improve brand awareness. We embrace technology that transcends the limitations of traditional brand messaging.

Our goal is to create programs focused on achieving results by positively impacting key performance indicators. Understanding the needs of your project and ensuring meaningful, measurable outcomes is the highest priority.

Using proven, enterprise-level technology and leveraging our expertise; we plan, build and effectively execute VR experiences.

We are dedicated to building end-to-end solutions that work with your overarching brand strategy. As creative marketers, we are always working with our clients to ultimately help increase sales, using tactics that provide a strong return on investment.