videoconferencing – less hassle and travel cost reductions for businesses
TRANSCRIPT
Videoconferencing – Less Hassle and Travel Cost Reductions for Businesses
Iwona Petruczynik, Research Analyst
Unified Communications and Collaboration
ICT Europe
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Iwona PetruczynikResearch AnalystUnified Communications and Collaboration, Europe
Frost & SullivanEurope Warsaw, Poland
Iwona Petruczynik
Functional Expertise
� 2 years of research and consulting expertise in the Enterprise Communications and Collaboration sector.
Particular expertise in :
- Analysing emerging trends, technologies and market dynamics in the conferencing and collaboration market
- Forecasting
- Project management, planning, and development
Industry Expertise
� Experience base covering broad range of sectors with a global reach, leveraging long-standing working
relationships with leading industry participants’ Senior Executives in
- videoconferencing/ visual collaboration managed services
- web conferencing
- audio conferencing
- Web 2.0
What I bring to the Team
� Technical expertise
• Ability to work on multiple projects simultaneously
• Project management skills
Career Highlights
• Research Analyst for Frost & Sullivan
• Research Analyst for Center for Information, Research, Analysis and Training (CIRAT)
• Speaker and moderator in several industry forums
• Quoted in domestic and international publications on the trends and analysis of the conferencing and
collaboration markets
Education
• Masters of Science (Applied Intelligence) from Mercyhurst College, Erie, PA, USA
• Bachelors of Arts (Business Management) from Mercyhurst College, Erie, PA, USA
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Agenda
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What Drives the Market?
What Restraints the Market?
Highlights of Major Trends in Videoconferencing in Europe
A Closer Look at the European Videoconferencing Market
European Videoconferencing Market Overview
6 Conclusions
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European Videoconferencing Market Overview
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What Drives the Market?
Preservation of business continuity
Issues associated with inter-company
communications are steadily
being resolved
Videoconferencing integration with
other communication
tools
Real-time collaboration is recognised as a key enabler of business performance
Increasing vendor focus on the SMB
market
Increasingly dispersed workforce
European Videoconferencing Market: Market Drivers
Source: Frost & Sullivan
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What Restraints the Market?
European Videoconferencing Market: Market Restraints
Source: Frost & Sullivan
Cultural and behavioural
factors
Difficulty in attaching a hard-
dollar ROI
Weak infrastructure
and low bandwidthin certain regions
Small sizes of regional
markets
Availability of alternative
solutions to videoconferencing
Under -penetrated
SMB market
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Highlights of Major Trends in Videoconferencing in Europe
Source: Frost & Sullivan
European Videoconferencing Market: Major Market Trends
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A Closer Look at the European Videoconferencing Market
European Videoconferencing Market:Per Cent of Revenues by Region
Key: GFU – Germany, France and the United Kingdom
Nordics – Denmark, Norway, Sweden, Finland and Iceland
Benelux – Belgium, the Netherlands and Luxembourg
RWE – Rest-of-Western Europe (Italy, Republic of Ireland, Spain, Greece, Portugal, Austria and Switzerland)
CEE – Central and Eastern Europe (Belarus, Bulgaria, the Czech Republic, Croatia, Hungary, Latvia, Lithuania, Poland,
Romania, Russia, Slovakia, Slovenia and Ukraine)
Note: All figures are rounded; the base year is 2010. Source: Frost & Sullivan
• The total European market is highly
fragmented.
• GFU and Nordics are the most
mature videoconferencing endpoints
markets.
• The markets in Rest-of-Western
Europe and Central and Eastern
Europe are expected to account for
an increasing revenue share.
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Conclusions
• Significant cultural differences among the countries in Europe are driving differences in the
means of conducting business.
• The long-time misconceptions about videoconferencing have hampered the growth of the
videoconferencing market in Europe.
• In the future, telepresence will become a popular collaboration tool that will allow business
leaders to conduct their operations without physically attending any meeting.
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Next Steps
� Request a proposal for Growth Partnership Services or Growth Consulting Services to
support you and your team to accelerate the growth of your company.
� Join us at our annual Growth, Innovation, and Leadership 2011: A Frost & Sullivan
Global Congress on Corporate Growth occurring in London on 17 – 18 May 2011
(www.gil-global.com)
� Register for Frost & Sullivan’s Growth Opportunity Newsletter and keep abreast of
innovative growth opportunities (www.frost.com/news)
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Dominic Dodd
Principal AnalystUnified Communications and Collaboration
ICT Practice, Europe
Tel: +44 796 854 1357
E-mail: [email protected]
Iwona Petruczynik
Research AnalystUnified Communications and Collaboration
ICT Practice, Europe
Tel: +48 22 244 0869
E-mail: [email protected]
Joanna Lewandowska
Corporate Communications Manager
ICT Europe
Tel: +48 22 390 41 46
E-mail: [email protected]
Contact Information