video seo and how to use the new viewbix seo features
DESCRIPTION
VIDEO SEO AND HOW TO USE THE NEW VIEWBIX SEO FEATURES April 10, 2013 Dani WaxmanTRANSCRIPT
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VIDEO SEO AND HOW TO USE
THE NEW VIEWBIX SEO
FEATURES
April 10, 2013
Dani Waxman
![Page 2: VIDEO SEO AND HOW TO USE THE NEW VIEWBIX SEO FEATURES](https://reader033.vdocuments.us/reader033/viewer/2022052909/55984b001a28ab98608b45f8/html5/thumbnails/2.jpg)
AGENDA
• What is Video SEO
• New Viewbix SEO features
• What else Viewbix will be adding
• Total time: 20 minutes
• Q&A
• Webinar Promo: seo2013 (1 year
- save 40% off platinum plans)
• http://www.viewbix.com/webinars
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WHAT IS VIDEO SEO?
• Using video content to enhance “regular” SEO
• Getting ranked higher on YouTube
• Getting your videos to rank in Organic SEO results with a video snippet
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GETTING YOUR VIDEOS TO RANK IN ORGANIC SEO RESULTS
WITH A VIDEO SNIPPET
• Yes! You still need “regular” SEO
• Video SEO is a part of your on page SEO strategy – not a replacement
• Great content
• Quality Inbound Links
• Authorship (http://www.google.com/webmasters/tools/richsnippets)
• Video Sitemap
• Schema.org markup
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HOW TO USE AND SUBMIT A VIDEO SITEMAP – WHAT IS IT?
• http://support.google.com/webmasters/bin/answer.py?hl=en&answer=80472
• Video sitemaps are lists of videos on your web site with meta data that help Google understand what the video is about.
• Minimum configuration must include:• Video Title• Video Description• Page video is being hosted on• Thumbnail of the video (to show in SERPS)• Location of raw video file (swf, m4v, mov, etc)
• There are about 10-15 additional parameters that can be listed
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HOW TO USE AND SUBMIT A VIDEO SITEMAP - STRUCTURE
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1">
<url><loc>http://www.viewbix.com</loc><video>
<thumbnail_loc>http://img.youtube.com/vi/lqT_dPApj9U/0.jpg</thumbnail_loc><title>Coke is Great</title><description>This is a video for coke</description><player_loc allow_embed="yes" autoplay="ap=1">https://www.viewbix.com//b7403502-2c57-47cd-b571-
a50ce7d5ae4e.swf</player_loc><publication_date>4/9/2013 8:25:28 AM</publication_date><live>no</live>
</video></url>
</urlset>
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HOW TO USE AND SUBMIT A VIDEO SITEMAP - GENERATING
Proper SEO starts at Player creation. Use the Category, description and tags sections! We will be renaming these SEO options.
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HOW TO USE AND SUBMIT A VIDEO SITEMAP - GENERATING
All Viewbix plans Platinum and higher now have built in standards compliant Video SEO generation for both new sitemaps as well as adding content to an existing sitemap.
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HOW TO USE AND SUBMIT A VIDEO SITEMAP - GENERATING
All Viewbix plans Platinum and higher now have built in standards compliant Video SEO generation for both new sitemaps as well as adding content to an existing sitemap.
![Page 10: VIDEO SEO AND HOW TO USE THE NEW VIEWBIX SEO FEATURES](https://reader033.vdocuments.us/reader033/viewer/2022052909/55984b001a28ab98608b45f8/html5/thumbnails/10.jpg)
HOW TO USE AND SUBMIT A VIDEO SITEMAP - PUBLISHING
Save the content of the Viewbix sitemap generator to a .xml file on your web server
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HOW TO USE AND SUBMIT A VIDEO SITEMAP - SUBMITTING
Once you create your sitemap file submit it to Google using your Webmaster tools