HOW TO GAIN MAXIMUM SEO BENEFIT FROM ONLINE VIDEOSTUART MACKEY MACKEY PRODUCTIONS, LLC MACKEYPRODUCTIONS.COM (813) 699-0843

HOW TO GAIN MAXIMUM SEO BENEFIT FROM ONLINE VIDEOSTUART MACKEY MACKEY PRODUCTIONS, LLC MACKEYPRODUCTIONS.COM (813) 699-0843

OBJECTIVE

• Understand how search works , Search Engine Optimization, (SEO) and how to improve the SEO of your online videos

SEO MEANSSEARCH ENGINE OPTIMIZATION

SO WHAT?THE TOP THREE RESULTS RECEIVE 58% OF ALL CLICKS

SEO IS SUOSEARCH ENGINE OPTIMIZATION IS SEARCH USER OPTIMIZATION

WHO IS SEARCHING?

• 50% of Americans use search EVERYDAY

• 90% use search once a month

• There are 29 million searches a minute

• Online searches have replaced the Yellow Pages

WHAT TYPES OF SEARCHES?

• Information – news, how-to, opinions

• Product Reviews – pre-shopping

• Products/Services – ready to buy (online or off)

• Entertainment – games, music, video

HOW DO WE SEARCH?

• Keywords

• Real Estate in Apollo Beach

• Realtors Sun City Center

• Commercial Real Estate in Hillsborough County

• Houses for Sale 33511

• Good Real Estate Agents Riverview

VIDEO SEOPEOPLE LIKE TO CLICK VIDEOS

KEYWORDS RESEARCH

• “Homes”

• large search volume, but hard to rank

• “New apollo beach homes”

• Slightly smaller search volume, may be easier to rank

• “three bedroom apollo beach homes”

• Specific, thus less searches, but easier to rank

KEYWORD RESEARCH TOOLS

• Google Adwords Keyword Tool - adwords.google.com/keywordtool

• Google Trendsgoogle.com/trends

• SerpStatsg.serpstat.com

PAGE KEYWORDS/ON SITE SEO

• Keyword-rich

• Different on EACH page

WHERE SHOULD KEYWORDS GO?

• Content

• Title tags

• Meta tags

• Anchor text

• URL

YOUTUBE SEOAKA “MY_MARKEITNG_VIDEO_.MP4” IS NOT GOOD SEO

YOUTUBE SEO

• Catchy keyword title

• Thorough keyword description

• Tags

• Sitemaps and Schema

• Transcript

• Extra Tips

YOUTUBE SEO

• Catchy keyword title

• Thorough keyword description

• Tags

• Custom Thumbnail

• Transcript

• Extra Tips

TIP # “ZERO” - NEVER UPLOAD AS PUBLIC

• Upload as Unlisted

• Perform SEO

• Publish

TIP #1 - CATCHY TITLE

• Include keyword

• Think like a newspaper

• Natural, not stuffed

TIP #2 - THOROUGH DESCRIPTION

• Link to the RELATED page or post on your site

• Keyword rich

• Alternate keywords

• Links to your social media

• Lead capture

• Optional: Transcript

TIP #3 - DON’T FORGET TAGS

• Tags help Youtube determine Related videos

• Keyword phrases, separated by commas

• Include “personal” tags

TIP #4 - CUSTOM THUMBNAIL

• Visually appealing

• Branded

• Great for use on your site

TIP # 5 - TRANSCRIPT

• Say the keyword

• Type it or upload it

• Re-use as description, blog post, etc.

BONUS TIPS

• Channel Defaults

• WARNING: Videos on YouTube CAN NOT be “replaced”

• Thumbnails, titles, and all other meta CAN!

• Upload to Facebook directly

ON SITE SEO WITH YOAST VIDEO SEO FOR WORDPRESS

WORDPRESS - YOAST SEO PLUGIN

• FREE Basic Plugin

• Premium Video SEO Plugin

• Premium Local SEO Plugin

• News SEO

• WooCommerce SEO

PAGE ANALYSIS

• Post Title

• Post URL

• Words in Post

• Headings <H2, H3 …>

• Images Titles and ALT text

VIDEO SEO

• Perform all normal SEO

• Don’t make blog post to long

• Don’t put too much other media on the same page.

• Split it up

YOUTUBE BUSINESS STARTER ACCOUNT - $99 $75

• Video Page Setup

• Upload 1-3 videos

• Email and phone support

• BONUS: Cover art and thumbnail template

• mackeyproductions.com/youtubesetup

SPECIAL OFFER #2

• YouTube Business Professional Account - $199 $150

• All of the Above

• Upload 3-10 videos

• Email and phone support

• mackeyproductions.com/youtubesetup

HOW TO GAIN MAXIMUM SEO BENEFIT FROM ONLINE VIDEOSTUART MACKEY MACKEY PRODUCTIONS, LLC MACKEYPRODUCTIONS.COM (813) 699-0843