CREATING

VIDEO

THE BASICS

JON BURGESS & AARON NORRIS

BASICS

Video is easy to build, compelling & cost effective. Telling your organization’s story now has little or no barriers.

1. FREE Resources

2. Structure – What should it be.

3. Transcription – Help your SEO

4. Assets

http://www.youtube.com/user/nonprofits

STRUCTURE

Opening / Branding

TITLE – SUBJECT

STAY ON TOPIC.

CONTENT

1. Get to the point quick

2. Back up your story

3. Repeat or bullets

4. Close

5. Remind people who and

how to contact you

6. Add time to the end so

viewers can read your

domain

READ STRAIGHT THROUGH

CUT EXISTING FOOTAGE

VOICE-OVER

TRANSCRIPTION FOR SEO

ASSETS

• Logos

• Layout, fades, white/black slides, titles

• Organized in a folder

• Opening, cuts, closing

• Shoot Video straight through. If you fail, start over.

• Camera, iPhone, Android

• Lights, reflectors, open space

• Microphones

NATURAL LIGHT

LINKS

• http://www.onehourpersecond.com/

• http://wistia.com/learning

• http://www.youtube.com/user/nonprofits

• http://vimeo.com/videoschool

• https://www.adobe.com/products/premiere.html

• http://www.youtube.com/user/BrithineeElectric

• http://www.youtube.com/user/redfusionvideo

• https://www.fiverr.com/categories/music-audio/voice-over-narration/