SEO Basics - Closing the Loop from Design to Build to Marketing: Learn how to develop a SEO strategy that gets your website measurable ROI.

DatePresented by:

Randa Codron &Amberlie Denny

5 things you want to know about this presentation…

1. The presentation will be 45 minutes including Q & A2. You can send your questions to us via your

GoToWebinar controls at any time during the presentation

3. We will answer timely, topic-specific questions during the presentation and save the rest for the Q & A period

4. We answer all the questions we don’t have time for during the presentation in a blog post later in the day

5. We will send out a link to the recording and a PDF of the presentation slides after the presentation

Belief: If you build it they will come…

Reality: It’s not quite that easy.

What’s the

With SEO anyways?

Search Engine Optimized Websites let people

you more quickly,

their experience,

from you more easily..

SEO strategy?

What are the essential

elements of a SUCCESSFUL

dealing with the content on your website..

When your optimizing on page factors, you’re

Using strategies like and

to improve your rankings.

LINK BUILDING

SYNDICATING CONTENT

One of the things you can do

for your SEO is pick keywords. STRONG + RELEVANT

Don’t be afraid to be afraid to build off your

Don’t go

Keep it

COMPETITION.

OVERBOARD!

CONSISTENT.

There are TONS of free tools out there to help you pick your keywords.

We like: Keyword Spy, SEM Rush, Google Search-Based Keyword Tool and Power Verb List.

You don’t want to build your SEO strategy on a

Weak Foundation.

Can help solve that problem.

Following Website

Have a clear and

Try to use text rather than

Make sure your <title> and ALT tags are

HIERARCHY

IMAGES

DESCRIPTIVE

TEXT LINKS.

(and accurate).

BIG HINT: Try reading

Google’s Webmaster Guidelines first, it’s a great place to get started.

A big part of SEO is your site structure.

A strong site structure is what makes up a

strategy.

All the pieces of your site structure need to sync up.

URLPage

NameTitle Tag

Meta Keywords

Meta Description

Showroom /showroom

Bedroom Furniture - Living Room Furniture - Office Furniture | Generation

Furniture

Furniture, Dining Room Furniture, Bedroom

Furniture, Office Furniture, Living Room Furniture

Shop Furniture at Generation Furniture. Generation Furniture

offers Bed Room Furniture, Living Room Furniture, Dining Furniture, Sofas, Recliners &

more

Free Tools: SeoQuake

Stale content is a surefire way to

Smart Marketers know that keeping your content fresh and targeting your keywords is one of the best ways to optimize.

KILL YOUR SEO.

(Don’t let your stale content do this to your SEO)

Free Tools: SeoQuake (keyword density checker), Xenu Link Checker (Build an HTML sitemap), XML Sitemap Generator (Build an XML Sitemap).

It’s important that you keep your content

Make sure that you have both sitemaps.

Content should be

HTML and XML

KEYWORD - RICH.

FRESH.

Link building is an essential aspect of your SEO.

Unfortunately, building links is harder than it sounds.

But…

There are some tricks you can use. A SECRET SAUCE

There are basically two things you can do to get links.

1. Ask your to link to you.

2. Find websites in your industry and

WEBMASTER FRIENDS

REQUEST LINKS.

“LEGAL”

BONUS TIP: Links from relevant websites that relate to your company hold more weight in search engines (they’re better).

Nearly people look for specific content each day.

That’s a lot of potentially relevant

1 BILLION

TIP: RSS isn’t just for Blogs!

Tool: FeedBurner - Permits people to subscribe for regular updates, delivered automatically via a web portal, news reader, or email.

The question is, who’s going to win?

If you take anything away from this presentation

make sure you

1.

2.

3.

SEO can help you customers find you, have a better experience on your website and buy from you more easily.

SEO is made up of both on-page and off-page optimization and both are essential for a strong, sustainable strategy.

SEO doesn’t start once your website is built. It’s an ongoing process that needs to be a part of every aspect of a website design and build to ensure that your website is optimized from the beginning.

Follow our blog at http://www.marqui.com/blog

Follow us on Twitter @Marqui_CMS

Contact me!Randa Codron, Marketing Consultant

randa.codron@marqui.com

604.484.8547

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References