how to target an audience and quickly build a list of raving fans and customers

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“Together” we apply Laser Focus to… WHO you / your Brand is WHAT is your ideal client WHEN are you looking to Grow WHERE are the best locations to market your brand WHY is your brand important / Specialization HOW do you want your audience to be Reached

Post on 21-Oct-2014

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Master Your Marketing Strategy to Master Success! Discover how to boost your Brand Identity with a Service Mindset, and share your business for the Right Reasons and to help people in the right manner. Define. Execute. Deliver Quality and Service that your customers will continue to come back for - time and time again. Lifecycle Marketing and Customer Relationship Management coupled with the Right Marketing Strategy can simply and effectively take your business from Good to Great. Challenge yourself to do and be the best you can be, by outlining a Proven Marketing System to will effectively - Acquire, Engage, Retain and Monetize all your customers, to accelerate the pace of innovation for your business.

TRANSCRIPT

Page 1: How to Target an Audience and Quickly Build a List of Raving Fans and Customers

“Together” we apply Laser Focus to… WHO you / your Brand isWHAT is your ideal clientWHEN are you looking to GrowWHERE are the best locations to market your brandWHY is your brand important / SpecializationHOW do you want your audience to be Reached 

Page 2: How to Target an Audience and Quickly Build a List of Raving Fans and Customers

Do you have a current Business Plan or Strategic Goals to meet?

Is your Website your Lead Generation source? What benefits does your WebsiteApply to your overall Goals? Do you have an SEO Plan in place?

Page 3: How to Target an Audience and Quickly Build a List of Raving Fans and Customers

Do you currently have a Customer Relationship Management System?

Do you have a System in Place to…

Acquire clients

Engage clients

Retain clients

Monetize clients

Page 4: How to Target an Audience and Quickly Build a List of Raving Fans and Customers

Do You manage your Social Media or does an outside source? How’s it workingTo Grow Your Business?

Do you have a System to support Email CampaignseNewsletters, eMagazines, Blogs, follow-up andfollow-thru systems?

Do you run Campaigns and Promotions with SpecialOffers and Client Lifecycle Nurturing process?

Page 5: How to Target an Audience and Quickly Build a List of Raving Fans and Customers

Do you hold anyEvents to help with Lead Generation or Client Nurturing?

Do you have any current plans to Mobilize

your Business?

Bridging the Marketing Gap – “Together”

with the Right…Message – Market - Media

Page 6: How to Target an Audience and Quickly Build a List of Raving Fans and Customers

ACQUIRE with Press ReleasesBlogs, Surveys, Newsletters ENGAGE with Special Promotions,Opt-In Incentives, Loyalty Programs RETAIN with Client Lifecycle Nurturing, Interactive Engagement & Rewards

Working “Together” to SupportSMART Goals and Objectives

Page 7: How to Target an Audience and Quickly Build a List of Raving Fans and Customers

MONETIZE  

with Success

12 SMOLDERING HOT TIPS to get your Audience to DownloadYour Mobile App ~ Reference: Heidi Cohen  Promote Your App on Your Website & Mobile Website Get Your App in the iOS and Google Play App Stores Leverage the Power of your App in eMail Newsletter Include a link to your App in you Customer Service eMails Include a link to your App in your eMail Signature file Add a link to your App on your Business Cards Include a link to your App in your Social Media Profiles Promote your App on Social Media and paid ads on Social Media Share your videos of your App on all Social Sites Share blog posts explaining the utility of your App & include video Post QR Codes to all media channels – online and offline Include Opt-In Offers in all Targeted Media Promotions

Remember, your goal is to create an App people Want, can Easily Find, with Fast Download, and Install to get more useful information.

Page 8: How to Target an Audience and Quickly Build a List of Raving Fans and Customers

Accelerate Repeat Business!Amplify Brand Loyalty and

Advance Long-Lasting Relationships

With Your Clients

Monetize thru your Mobile Business App with Special Offers and Mobile Coupons.

Broadcast, Promote, and Redeem Mobile Coupons Effortlessly in one, End-to-End Mobile Solution

Craft highly Customizable Coupon Codes to incentivize each unique targeted network

Activate Coupons or Special Offers when users enter a location with Geo-Targeting

Transform your Mobile Marketing Strategy by merging Mobile Coupons into your marketing mix

Mobile Coupons solution lets consumers send coupons to their inbox, PassBook or your branded application

Secure transactional data from your consumers, based on the Coupons or Loyalty Rewards they redeem

Boost Brand Awareness by allowing consumers to share Coupons on Social Channels

Page 9: How to Target an Audience and Quickly Build a List of Raving Fans and Customers

Mobile Coupons are a Perfect way to “Push” Recurring Business offerings with laser focus for Mobile Monetization for an All-In-One Marketing Solution.

High Redemption Rate: 30% vs. only 2% with paper coupons

“One Click” simple to use digital coupons vs. paper coupons

No clipping, No printing, No forgetting, No Sorting, No hassle!

Completely Customizable with your Brand guidelines Mobile Coupons get Immediate Attention!

Page 10: How to Target an Audience and Quickly Build a List of Raving Fans and Customers

Craft Relevant Mobile Social Campaigns to Inspire Website Visits, Intensify Purchasing Power, and Shrink Abandonment rates

Redemption Code is the Oomph your clients need to click the “checkout” button and give them a reason to spend More! Maximize Customer Retention and Intensify Online Traffic.

Supercharge brand, company, and site awareness Fire-Up one-on-one Relationships with your clients Unique, Personalized coupon codes delivered instantly to your

clients End-to-end tracking of coupon code redemption Instant mobile analytics as to who is using your coupon code

Page 11: How to Target an Audience and Quickly Build a List of Raving Fans and Customers

Ignite Massive Engagement and Deliver Rewards for Brand Awareness and Social SharingCheck-In Encourage users to Check-In to your locations to

earn prizes or points and also share their experience with their social networks

Reward and Incentivize the Right Behaviors for checking in with your Offer

Get the Ball Rolling with Brand Awareness through social media, and Reward the 1st or first 10 for Checking In

Send Satisfaction Surveys upon checking out Stand Out from the Crowd and Create “Check-In” Promotions

that make your clients feel Special Connect your Check-In Systems with your Inbound Marketing

platform and Analyze the Results to leverage Social Networks

Page 12: How to Target an Audience and Quickly Build a List of Raving Fans and Customers

I am Ready to SERVE! Are You Ready?

Get Your FREE Consultation

817-505-8806 www.MatchedMedia.com