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Internet video distribution for everyoneSell premium video from any website | vhx.tv

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Direct Internet DistributionBuild a business with VHX

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• Best-in-class streaming HD video player

• Adapts to the viewers connection speed, so playback is never interrupted

• Watch via computer, tablet, or mobile device

• Stream to your TV using AppleTV & Chromecast

• Use the VHX iOS app to watch on the go.

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What Customers GetA world-class watching experience across multiple devices

The best way to watch video

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What Customers GetA seamless purchasing experience

• Works globally

• Frictionless purchasing: No account creation necessary

• Flexible payment methods: Buy with a credit card or Paypal account

• The simplest and most attractive check-out experience

• Customers can be watching their video within seconds

The easiest way to buy video

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What Publishers GetFull control over your direct distribution strategy

Robust traffic & sales stats, complete customer data • Daily traffic analytics and referrers

• Robust customer behavior data

• Real-time customer information including customer email addresses

• Support for complete Google Analytics integration

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✓ Flexible pricing and packaging, including the ability to sell bonus content

✓ Theme editor for free website building and hosting

✓ Pre-Orders

✓ Subtitle support

✓ Secure digital screeners

✓ Crowdfunding digital reward fulfillment

✓ Coupons and discount codes

✓ Worldwide availability and optional geo-blocking

✓ Split payment between partners or affiliates

✓ Social media integration including Twitter cards, YouTube annotations

✓ Constant, high-quality customer support

Full control over your direct distribution strategy

What Publishers Get

Every single feature you need

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Full control over your direct distribution strategy

Competitive revenue share• Signing up and using VHX is 100% free

• From sales revenue, VHX takes 10% plus a $0.50 fee per transaction

• It’s easy to split payment between multiple partners or affiliates• Hassle-free payment, transparent monthly statements

• No pass-throughs or hidden fees

What Publishers Get

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Getting started is free and easy

Upload anythingSell any videos you have the rights to: Features, series, shorts, educational videos, bonus material. Uploading is easy with Dropbox, Aspera, or our native uploader. We offer top-notch publisher support the whole way.

z Create a beautiful website storefront for free with our theme engine and customizable themes, or, if you already have a website you love, embed our customizable checkout form for seamless integration.

Start selling in minutesNo set-up fees, no subscription or membership costs, no contract, exclusivities. Just terms of service, uploading and pricing your assets, and sharing them with the world. Internet video distribution ready set go.

Embed VHX in any website

Package & price however you wantBundle one or more videos into packages, and name your price. Include bonus material in other formats, such as PDFs, mp3s, or images. Sell digital along with physical merch by adding Shopify.

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Full control over your direct distribution strategy

What Publishers Get

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Leverage the Internet to build an audience and sell your work:

Direct Internet Distribution

Take complete control of your messaging & strategy so you can package creatively

Get complete access to all your data so you can market

with agility

Harness the ability reach a worldwide audience on many platforms so you

can be ubiquitous

Build a business with on VHX

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Feature documentary Stripped is selling approximately 30 digital packages on their VHX-powered website, from individual interviews at $2.99 each to a Deluxe Edition with over 16 hours of content for $49 dollars. Without direct distribution, they had no option for monetizing bonus content.

Unlock the power of Bonus Content

Package CreativelyFeature documentary: STRIPPED (April, 2014)

Stripped used: • The flexibility to package and price content however they wanted • The data and tools to reach customers directly

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Sell multiple titles together in a Publisher Bundle

Takeaway: Leverage VHX data to market to your existing audience & past customers 30% of purchasers were previous Drafthouse customers or coupon recipients. Drafthouse saw a 3.2% conversion rate from Twitter and a 4.4% conversion rate from Facebook. Email promotions to their current mailing list yielded 3 times greater conversion than a promotion sent to a general VHX mailing list.

Distributors: Drafthouse Films and Bond360

Case Study: Cinepacks Creativity Bundle Bond360 bundled four documentaries about the creative process into one package on a sliding payment scale for a limited time. It was well-promoted in press and social media. Bond360 saw an 8.5% conversion rate. 10% of purchasers already owned one or more titles.

Case Study: Drafthouse Films Bundle Drafthouse created a special, time-limited promotion, bundling five feature films into one $10 purchase, available for one week. It constituted 91% of sales for that month.

Publishers can drive transactions and new interest and build audience by grouping titles into a single package.

Package Creatively

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Spur traffic and transactions with Coupons

Girl Rising partnered with Gathr to organize a crowd-sourced national theatrical tour in conjunction with their release. By the time they were ready to sell from their website, they had accumulated a list of thousands of supporters who had participated in Gathr screenings. !With VHX, they were able to create a coupon campaign to incentivize word-of-mouth promotion of the film. To determine the most effective strategy for their audience, they first created five different types of coupons and corresponding messaging to test with a segment of their mailing list.

Market with AgilityFeature documentary: GIRL RISING (March, 2013)

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In the VHX dashboard, publishers have robust customer data including the email addresses of every customer available in real time. Contacts can be imported into a mailing list tool of choice, or easily reached with the VHX Updates feature to share news, promote new titles, and tell past customers about special promotions. !Harmontown recently promoted a SPECIAL EDITION package to ~4,000 followers and experienced a sales spikes concurrent the Update.

Market with AgilityFeature Documentary: HARMONTOWN (November, 2014)

Engage your fans with Updates

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30%30% of STRIPPED’s gross income has been from direct web sales via their VHX-powered website

The remaining 70% were from other digital outlets including iTunes where it debuted as #1 in the Documentary section 70%

Be UbiquitousDirect Internet distribution is a strategic component in a well-rounded digital strategy

29%

71%

Percentage of first month’s revenue via other outlets, including a nationwide theatrical tour, Steam, and iTunes where it was ranked #1 Doc and #14 overall

first month’s sales

Percentage of first month’s revenue via VHX-powered website

50%first month’s sales

Percentage of first month’s revenue via VHX-powered website

Percentage of first month’s revenue via other outlets, including theatrical and iTunes where it is in the top 5 documentaries of all time 50%

STRIPPED SOUND CITYINDIE GAME: THE MOVIE

total revenue

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vhx.tvadam@vhx.tv, director of business development alex@vhx.tv, director of marketing

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