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INTERNATIONAL

T H E F I R S T O P T I C A L M A G A Z I N E – S E P T E M B E R 2 0 1 5

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Fashion Trends

Industry

New Products

Marketing & Economy

VEDERE International September 2015

Publishing Director: Isabella Morpurgo

Summary

SILMO

VISION EXPO WEST

IOFT

HONG KONG OPTICAL

VISION-X

DIOPS

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10

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14

15

16

EMERGING BRANDS

GLAMOUR

OPTICAL

LUXURY

SUNGLASSES

P.O.S. INSTRUMENTS

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24

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18

EDITORIAL

FAIRS

NEW AT SILMO

Newat

Silmo

ottica occhialeriaITALIANA


DUBAI WORLD TRADE CENTRE7 - 9 December 2015

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Silmo, IOFT, Hong Kong Optical Fair, Vision-X, Silmo Istanbul. From now to the end of the year, the majority of us in the eyewear industry will travel between Europe, the Far and Middle East.Middle East is partially “frozen” for the wars that pass through it but the Arab Emirates and Turkey, Istanbul in particular, are still very interesting markets offering good opportunities.China’s economy has slowed down, for now, but Hong Kong remains an essential meeting point and the main bridge to cross to increase business in that part of the world.What about India? It seems that the eyewear market is witnessing exploding growth in Asia biggest populated country. Experts* says that India continues to be one of the largest market for eyewear industry as per market research of 2014 / 2015 and will continue to have an upbeat growth rate clocking 43% annual growth compounded. The 2014 Industry offi cial data indicates 24 Million Contact Lenses sold and 250 Million Eyeglasses sold. Well worth a visit, isn’t it?

Meanwhile, we are spectators of the stimulating marketing “battle” unleashed between the main international fairs of our industry. The race is to change fi rst and best their own skin. The result is positive for everyone because the review and reprocessing the “raison d’être” of specialized fairs raises interesting initiatives, stimulates experiments and unleash communication professionals.

Isabella MorpurgoPublisherVEDERE [email protected]

* source: Krishna International - New Delhi

Our usual Tour of the WorldNew scenarios in an evolving industry, even geo-graphically speaking.

EDITORIAL

VEDERE INTERNATIONAL VEDERE INTERNATIONAL – SEPTEMBER 2015 5

Milano Eyewear Show

mido.com

FAIRS

VEDERE INTERNATIONAL VEDERE INTERNATIONAL – SEPTEMBER 20158

THE NEW SILMO

At the 48th edition of Silmo, from 25 - 28 September 2015 at the Paris Nord Villepinte exhibition centre, the focus will be on renewal.

Adopting a more retail-oriented approach, a high impact campaign and a lay-out focused on four main themes, Silmo became the world’s largest fl agship store dedicated to vision. And, since the shopping bag is the iconic image of a fl agship store, Silmo Paris took up this theme, adopting it as the emblem of its new look.

The «shopper» experience of the 35,000 visitors will take place in four thematic areas on 80,000 square meters of exhibition:Silmo Fashion - the latest collections from eyewear manufacturers, frames in truly eclectic styles, luxury / sports selections and trends forums.Silmo Health - lenses, low vision solutions and contact lenses.Silmo Innovation - spotlight on the Fab Lab, which highlights the latest technological innovations, along with specialist makers of optical equipment, POS furniture and «connected opticians».Silmo Training - the Silmo Academy with its symposium, technical workshops.

SILMO 2015 continued its makeover by rebooting SILMO TV, to offer exhibitors and visitors a trade fair with its fi nger fi rmly on the pulse of the industry. SILMO TV will be pre-recorded and broadcast on YouTube, with a presence too on the major social media platforms to give maximum interactivity.

Silmo is also: an innovation prize with Silmo d’Or (chaired this year by Emmanuel Gallina, a renowned designer), a training organization with Silmo Education, a connected community with Link by Silmo, an fashion and trends E-mag with Mo by Silmo.

SILMO, from evolutions to revolutionsIn 2017, SILMO Paris, will celebrate its fi ftieth anniversary. Year after year, the fair has been able to cope with socio-economic crises and the challenges of a dynamic sector. SILMO has been heavily involved in this dynamic, with evolutions or even revolutions, aiming to provide professionals with the best platform for expression and business.

These are the innovations that have contributed to the fair’s reputation.

MORE THAN JUST A TRADE FAIR, AN AUTHENTIC FLAGSHIP STORE

FAIRS


1967: creation of SILMO, the fi rst optical fair bringing together 58 exhibitors over 1,500 m2. 1971: the show grows to 228 exhibitors over 6,000 m2; the following year, it «goes up» to Paris which will take it in turns to host the event with Oyonnax. 1981: permanent move to Porte de Versailles in Paris, SILMO has established itself as the profession’s fi rst major event in autumn, on dates that are now fi xed. 1994: the GOLDEN SILMO are launched.1996: SILMO identifi es a number of start-ups, new creative brands that bring a breath of fresh air to the optics and eyewear industry. The VILLAGE is created and becomes a separate sector in its own right in order to better detect and identify them. 1997: SILMO is also distinguished by its commitment to health and opens a space devoted to LOW VISION.2009: SILMO changes its calendar and moves from October to late September to fi t in better with the realities of the global market; the following year, it moves to Paris Nord Villepinte, a more suitable exhibition centre (over 35,000 m2). 2010: SILMO opens the fi rst scientifi c conference, the SILMO ACADEMY.2014: SILMO extends its infl uence by developing its brand internationally, SILMO ISTANBUL is the fi rst example of this opening with a fair dedicated to the Southern European and Middle Eastern markets. 2015: SILMO gives itself a makeover with a new advertising campaign that embodies universal creativity, Parisian elegance and international power.

FAIRS


Vision Expo West 2015 to be held September 16-19 in Las Vegas, Nevada, at the Sands Expo & Convention Center, will offer an early glimpse at designer styles and cutting edge lens designs. More than 40 new fashion exhibitors from eight countries will debut fall lines, accessories and new eyewear trends throughout Vision Expo’s high-end fashion pavilions, The Suites, The Galleria, and Eyewear & Accessories pavilion. From seeing fashion on the fl oor to learning about the latest trends and techniques in the classroom, Vision Expo West offers a strong variety of opportunities to know about eyewear designs and technology through courses like “Optical Geek is Chic: Lens Tech Meets Fashion”, “Must Have Eyewear Fashion Trends for 2016”, and “Latest Trends in Freeform.”Eyecare professionals who take education through Vision Expo West’s exclusive Retail Track will gain tips and tricks for building business by thinking like a 5-star retailer, combining fashion know-how and promotional and visual merchandising strategies to transition customers from loyal patient to loyal shopper. As the optical industry sails into shifting waves of consolidation and expansion, noted eyewear designers from the Eyewear Designers of the Council of Fashion Designers of America (edCFDA) will dive in with provocative insights on navigating the creative and competitive challenges of today’s optical market. After a successful debut at Vision Expo East, the high-end designer panel discussion will be held in The Galleria Lounge on Friday, September 18 from 4:00 pm - 5:00 pm. Panelists include: Shane Baum, Gai Gherardi, Blake Kuwahara, Robert Marc, Christian Roth & Selima Salaun.

Vision Expo West 2015 New exhibits, new education give attendees full fashion experience

FAIRS


Reed Exhibitions Japan and Fukui Optical Association, organisers of IOFT - the International Optical Fair Tokyo - are sure that this year’s 28th edition of the show will be another successful edition. The dates are October 6-8, 2015 and the venue Tokyo Big Sight, Japan.The speed at which exhibitors confi rmed the participation at the show is nearly 1.3 folds faster than the previous year and the show expanded its size by 30% and a great number of fi rms will be exhibiting for the very fi rst time at IOFT.This year, in addition to the special exhibit zones (Fukui, Luxury, Boutique and tide - The IOFT Int’l Designers) and national pavilions (France, Taiwan, Korea, China), there will be two more dedicated gallery areas: Sunglasses Collection 2015-2016 with 160 brands on show and Kid’s Eyewear Collection 2015-2016 launching 60 brands, each with up to three kid’s frames .IOFT’s mission is also to promote the culture and enjoyment of wearing eyewear to the consumer level through media attracting events such as Eyewear of the Year Awards and Japan’s Best Dressed Eyes Awards. The awards ceremony of Eyewear of the Year Awards will be held on October 6 from 13:oo. The award categories of this year’s award will be Men‘s Eyewear, Ladies’ Eyewear, Kids Eyewear, Sports & Sunglasses and Functions & Technologies. The ceremony of Japan’s Best Dressed Eyes Awards will also be held on October 6 from 18:30 at the Reception Hall.

IOFT 2015The important event in Tokyo is coming

ULTRA POLARIZEDTHE ULTIMATE VISION & PROTECTION

FAIRS


The 23rd edition HKTDC Hong Kong Optical Fair will be held at the Hong Kong Convention and Exhibition Centre from 4-6 November 2015.

Hong Kong is a world-renowned sourcing centre for eyewear products. In the fi rst seven months of 2015, Hong Kong’s total exports of spectacles, lens and frames increased 3.2 per cent to USD1.1 billion. The Hong Kong Optical Fair will welcome a record of over 720 exhibitors from different countries and regions including suppliers from the Chinese mainland, France, Italy, Japan, Korea, Taiwan and new participants from Macau and the Philippines. Global markets put great emphasis on design, innovation and quality. Catering to the market trends, this year’s Brand Name Gallery is relocated to the Grand Hall (HKCEC Level 3) where it houses over 200 well-known brands from around the world.

A wide range eyewear parades will be held to allow industry players to grasp the latest market trends. Abundant networking opportunities will be offered to help connect suppliers with buyers to open up new overseas markets as well.

Various industry events will explore new trends and innovations in the optical industry. The 13th Hong Kong Optometric Conference will adopt the theme “Update on Anterior Ocular Disorders and Dry Eye Syndrome”. The two-day Conference (5-6 November) will feature experts from Australia, Sweden, the United Kingdom and the United States.

Jointly organised by the HKTDC and the Hong Kong Optical Manufacturers Association, the 17th Hong Kong Eyewear Design Competition is undergoing with the aim to foster local creativity and innovation. The theme of design is “Cosmopolitan Glamour”. Award results will be announced on 22 October and designs of the fi nalists will be on display during the fair period.

Hong KongOptical Fair 2015

One-stop Sourcing and Marketing Platform

FAIRS


Dubai will become the focal point of the $90 billion eyecare industry again later this year when the 16th edition of Vision-X 2015 opens its doors at Dubai World Trade Centre (DWTC) from 6-8 December, 2015.Last year’s show attracted more MEA region buyers than any other leading optical event, with more than 250 brands from over 26 countries and 4,268 unique visitors descending on DWTC for the three-day show. In order to support the business done at the exhibition, DWTC has partnered with Outsmart Marketing to deliver pre-booked appointments at Vision-X 2015, where suppliers and buyers will be strategically matched. “The eyewear market in the UAE alone is valued at $480 million and in the previous four years alone around 800 optical retail outlets opened across the Emirates and Saudi Arabia,” said Trixie LohMirmand, Senior Vice President, Exhibitions & Events Management, DWTC.

Vision-X 2015 will offer a range of new features to generate additional buzz. Drawing an international line-up of speakers and supported by Eyezone magazine, the three-day accredited Vision-X Opticare Conference is a must attend for industry professionals.Underlining Dubai’s position as second only to London in luxury retail, the exhibition is hugely popular with the world’s top fashion houses and designers. The Style Atelier area will provide a dedicated area for leading niche fashion brands from Europe and the USA at a certain price point. A joint initiative between Vision-X and Vision Plus magazine, the Vision-X VP Awards will see winners, judged by retailers and practitioners, announced at an opening night gala party.Finally, the all-new Retail Theatre will deliver regional businesses with an exclusive forum to help business owners and managers improve their operations.

All Eyes On Dubai VISION-X 2015

FAIRS


DIOPS 201650% of the exhibit space already soldThe fi rst deadline for the application to the 15th Daegu International Optical Show (DIOPS 2016), which will be held in Daegu, Korea, from April 21st to 23rd, 2016 successfully closed on August 31. According to DIOPS Secretariat, global eyewear companies from Korea, China, Taiwan, Hong Kong, Japan and France already decided to join DIOPS 2016. Over 50% of space has been already booked.DIOPS, visited by more than 30,000 visitors (from 34 countries) including 1,500 foreign buyers, is the only international optical show in Korea and celebrates the 15th anniversary next year. 30% of the visitors during the 2015 edition of the show were opticians, 40% Manufacturers/ Wholesalers/Retailers, 30% Chain stores / Trading / Associations / Students (65%).

DIOPS’s target is to promote Design and Brands of the exhibitors, so the special area named “THE BRAND” has been created to promote Korean new & young design eyewear. DIOPS secretariat is also preparing a new fancy launching show, as it has been really appreciated by the visitors at DIOPS 2015. DIOPS also provides interesting opportunities to expand the market by means of export consultation meeting and 1:1 matching (exhibitor: buyer) all-year. KOIA (Korea Optical Industry Agency), which hosts DIOPS, focused on the on-line marketing with Facebook (www.facebook.com/KOREA.DIOPS) and a regular e-newsletter.

NEW AT SILMO

VEDERE INTERNATIONAL – SEPTEMBER 201518

mod AnitaThe result of the synergy between Italy and Japan

NOBìKANOBìKA is a new line of eyeglasses created by Andrea Postizzi with the intent to “dignify” eyewear.Italian creativity, Japanese excellence. This is the spirit of the collection.Research, design and prototyping are developed in Italy, while production is entrusted to the expert hands of Japanese craftsmen.The best materials, such as Japanese acetate and pure titanium are employed and the attention to details is “obsessive”. Both in terms of design, where riveted decorations and personalized internal core, unique and exclusive for NOBìKA, are created.As well as from the technical point of view. Styles have temple hinges and rim locks fi tted with safety screws, stop hinge, safety nuts and titanium nose pads.All this to offer a luxury product.The collection consists of optical frames in acetate, combination of acetate and titanium, and pure titanium. Titanium is fi rst manufactured from the mold and then processed with beveled milling. This process allows to obtain a very solid structure with aesthetically very thin thicknesses.Eye shapes are all up-to-date, with a certain retro infl uence.

mod Gilda

mod Rodolfo

The line is completed by three sunglasses made of Japanese acetate, with CR39 lenses and anti-refl ective coating, hardening and mirroring treatments . The lens shades range from full colors to simple gradient or two-tones gradient. For optimum quality, polarized lenses have the polarizing fi lm “sandwiched” inside the lens. This process protects the fi lm and ensures longer life.

Emerging brands

NEW AT SILMO

VEDERE INTERNATIONAL – SEPTEMBER 2015 19

MIGA by Optical Farm is the brand new concept born in 2009 by a cross over project between Italy and Hong Kong.14 New Optical styles and 6 New Sunglasses “Made in Italy” for the fi rst offi cial launch during the coming Silmo and Hong Kong Optical Shows. MIGA is Vintage in details, shapes and acetate thickness.MIGA is Technology in mechanisms, components and special materials. Stainless Steel, Titanium, Memory Metal for strong and light concepts.Acetate, Nylon and Carbonium for performing optical and sunglasses.Wood and Rock for prestigious details.The creation of MIGA eyewear is based on the classic good looking and timeless design born in past decades. The eyewear retains the authenticity of the original vintage styles with a touch of new technology.MIGA from Capsule to Full Lifestyle collection for a coming 2016 brand new “adventure”.Optical Farm Srl, born in 2013 in Venice has 35 years of experience in its founders and the mission to bring the most innovative and creative “eyewear concepts” in distribution in exclusive in Italy, Europe and in the World.Optical Farm is the solution for the Emerging Eyewear Brands that prefer to be in the market under an exclusive attention and gives to the designers the chance to be distributed by an experienced organization based in Venice with 600 sqm and logistic centre.

MIGAVintage Technology

Emerging brands

NEW AT SILMO


ASTUCCI

Soft cases are back!Easy to carry and light, Astucci cases come in many different shapes and materials in order to satisfy any needs and any tastes. Special texture fabric together with golden details gives new life also to a simple fl at case. Or, for a more sophisticated and elegant look, Astucci offers clutches in very original shapes: very practical as an eyewear case or even as a wristlet, their designs add value to the daily look.

GLamour

NEW AT SILMO


Marcolin presents the last Emilio Pucci collection.The subtle cat-eye EP5012 model is the perfect embodiment of the fashion house’s unique, exclusive style. Quintessentially Emilio Pucci elements add originality and refi nement to this frame. The acetate front section and terminals contrast wonderfully with the metal temples, which draw the eye to the acetate prints positioned at their base. The soft lines and ultra-light design of these EP0013 sunglasses in acetate and metal exude an almost ethereal sense of weightlessness. The rounded front section is brought to life by four irreverent glitter-effect acetates, in homage to left-fi eld, individual elegance. A refi ned metal thread embellishes the outline of the upper section, drawing the eye to thin temples, which conceal the brand’s engraved logo.

The charm of Emilio Pucci

mod EP0013_47F

mod EP5012_001

GLamour

NEW AT SILMO


For attractive, sophisticated women

La Matta at Silmo 2015

The new LA MATTA collection - the ladies-only line from Area98 - lands at Silmo introducing a new palette of colours which marks a return to classic shades lit by scintillating details to win over a female public fond of elegant looks yet full of personality. This is the La Matta woman: strong, daring, aware of her allure, one who loves to please and allows herself to be admired. Eyewear becomes an essential style accessory and must necessarily be a manifestation of contemporary and unconventional luxury. The chosen colours for the new collection are toned down in favour of more understated and refi ned shades for a glamorous, dynamic woman who mixes different styles in order to create her very own. New colours, new creativity, pearly shades and precious details, gems in acetate and small Swarovski crystals which light up the frames and create outstanding light effects. Animal print patterns too for the acetate of the model LM 3171. Three gems in acetate decorate the frame, inside of which Swarovski crystals are set, precious details for a woman of spontaneous elegance.

mod LM 3165

mod LM 3171

GLamour

www.henry-jullien.com

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NEW AT SILMO


ORIGINeyes continues to create naturally unique frames

Horn, wood and leather

Optical

Are you looking for original eyeframes made out of natural materials such as horn and wood ?A “Naturally Unique” eyeframe is what ORIGINeyes offers through a vast range of materials selected with caution by their team.In the last few years ORIGINeys successful collections were done with solid Wood and Horn.Today they offer 3 ranges of product: Wooden, Horn and WoorN eyeframes (Wooden front face with Horn temples).At Silmo 2015 ORIGINeyes will introduce a new range of eyewear, called « Limited Series » that will be available starting October 2015 and made with Horn (on the front of the frames) and leather (on the temples). Fitted with OBE hinges, these models are available both in optical a sun version.All temples are made in Titanium and are sheathed in leather with a special Made in France process.The fi rst collection was made with real Python Leather and now, ORIGINeys is introducing real Lizard and high quality cow leather in different colors (Blue, Brown, etc.).The company also offers the possibility to personalize the frames by choosing the color of the front face, type and color of Leather and also, color of the solar lenses.

mod Maillot mod Pantheon

NEW AT SILMO


Jeans is in their genes Dutz goes denim

Ask anyone for a typical Dutch business and they’ll say something like tulips, clogs and windmills. Very few people know that the Netherlands is one of the top jeans specialists in the world. With Amsterdam as the ‘Jeans Capital’!Denim is a liberal material, everyone wears it, has it, lives it. So it fi ts into the ‘Dutch character’ and the Dutch informal clothing culture quite nicely. Now also Dutz Eyewear has its own denim collection! Spectacle frames with a denim look in both metal and acetate; a mix of modern denim trends and traditional craftsmanship. The appearance is sometimes sober, sometimes funky, sometimes elegant. The ethnic Aztec print is an important trend in the world of fashion. The colourful designs are perfect for teaming with the denim trend. Dutz designers have no doubts whatsoever and have therefore designed a frame for the autumn collection which combines Aztec with denim.Animal prints were also a source of inspiration for designers. Classic animal prints are now combined with basic colours in red, purple or blue. For the less is more look, the prints can also be combined with warm brown and deep black. The jungle series encompasses the cat-eye shapes from the 50s and 60s.Square and circular shapes were an intrinsic part of the fall fashion shows. It has been a challenge to give these forms a new and contemporary makeover. The result is eye-catching retro round and square shapes in a combination of colourful acetate and polished metal; metal squares in bright colours; panto in metal combined with denim.

Optical

NEW AT SILMO


Frod’s Lunetterie is a collective of Opticians and Designers passionate of eyewear and they want to defend and promote the French eyewear.Florent Robaut, the initiator of this performance is himself an optician and a distributor of eyewear brands in France. In 2013 they had had a dream: « to manufacture frames by using the Best French Quality and make it at last work for everyone».Frod’s Lunetterie has done this by focusing to create an eco-public-spirited concept around a new Business Model, and the manufacturing obtained the France Label Origin.Frod’s Lunetterie aims to be the echo of the French way of life. Glamourous, rock & roll,

innovative and trendy. Their designs embraces the French Attitude.The company propose itself as a web supplier because the opticians will see their collections only on the Internet or during the trade shows. No reps will visit the shops. Traceability is their motto and on their website is available the list of the selected suppliers and of the materials used for the production of their collections.At Silmo many new styles will be on show: among them mod FR 0305 002 has been designed for women while mod FR 0605 012 is for men. The unisex proposal is mod FR 0607 015.

The Marketing Revolution of Frod’s Lunetterie

mod FR0606-012

mod FR0305-002

mod FR0607-015

100% Made in France and

100% European materials

Optical

NEW AT SILMO


Kirk & Kirk announce the launch of their new collection, Kaleidoscope, at VEW and Silmo 2015.Inspired by Kalos, Greek god of beauty, Jason and Karen Kirk propose a unique colour palette that is at once in tune with seasonal fashion trends but is distinctly different from the crowd.Hand-making frames in France, from start to fi nish, in their signature Italian acrylic material makes the Kirk & Kirk collection truly unique.Why acrylic? Firstly, it allows the wearer to have a substantial frame but it is incredibly lightweight - up to a third of the weight of a traditional acetate frame.Secondly, Kirk & Kirk have access to a unique colour palette that allows the optician/boutique to differentiate themselves from their competitors by offering a distinctly different, yet entirely wearable, collection.The Kaleidoscope optical collection offers eight shapes in nine colours which include aqua, coral, cranberry and combinations colours Ocean Flame, Dusk and Earth.Shapes remain simple and accessible with a nod in the direction of classic British styling.The Kaleidoscope Sun Collection is comprised of six shapes in four colour combinations. Despite their many years of experience in eyewear, this is only Jason and Karen’s second collection as Kirk & Kirk

second collection

A blaze of color

mod Carey

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Optical

NEW AT SILMO


Rolf Spectacles

Finest natural eyewear. handcrafted in Tirol

ROLF Spectacles, the Tyrolean based company producing premium natural eyewear out of wood, stone and horn in their in-house manufactory, puts an emphasis on design, quality and innovation. They excel at innova-tion, the ROLF wooden hinge and the ROLF lens-glazing system were both specially developed.

Rolf produce each single frame in their manufactory in Tirol with the aim to create the perfect glasses with re-gard to durability, comfort and aesthetics. The high quality standards require exceptional craftsmanship and an in-house research and development team that works on the achievement of that goal on a daily basis. The quali-ty of the frames speaks for itself with many international awards. Outsourcing is not an option, as the company likes to keep an eye on all the production cycles.

Design, innovation, technology and material are essential components of each frame. It’s in Rolf concern to combine functionality and aesthetics in eyewear, in keeping with their philosophy. That allows the company to develop new products for the market. ROLF Spectacles is one of few eyewear companies that receive interna-tional awards for design, innovation, technology and material.ROLF Spectacles’ “Sapphire 92” and “Excellence 92”, from the evolved collection in the wood combination bog oak-maple-bog oak, are award-winning design pieces with the GOOD DESIGN AWARD AUSTRALIA 2015, best in the category Product Design, and the SPARK! AWARD 2015, the highest Spark Product Design Award.

Optical

NEW AT SILMO


TOM FORD EYEWEAR

In April 2005 the Texas born designer Tom Ford announced the creation of the Tom Ford Brand. In the same year, Ford announced his partnership with Marcolin Group to produce and distribute optical frames and sunglasses. Since then this partnership has created numerous successful collections.The new Tom Ford Eyewear collection presents the masculine optical aviator TF5346, characterized by striking acetate that creates compelling contrast with an ultra-slender metal bridge. The unconventional feminine model TF5360 is realized in acetate and gives strong, geometric elements an oversized interpretation.

mod TF5346

mod TF5360

Optical

NEW AT SILMO


Superflex kids eyewear collection 2015 Back to school

Superfl ex Kids by WestGroupe, the kids’ eyewear brand that puts the fun back in function, launches its 2015 Back to School collection of colorful, unique and comfortable frames for kids to wear all day, every day.Designed with real kids in mind, all of Superfl ex Kids’ models feature spring hinges for increased fl exibility and durability, so kids can be their exuberant selves without the fear of damaging their eyewear.For the Back to School season, the collection focuses on upbeat, trendy colors with creative details and lively designs! There are models specifi cally targeted for both boys and girls, so each child can feel like their frames are their own. The girls’ models are made with that extra, girly fl are: the SFK-137 full rim acetate model truly evokes the lighthearted, fun Superfl ex Kids

mentality with its boisterous color combinations of Pink Turquoise, Brown Purple and Grey Yellow. This frame features a pretty press pattern on a matte acetate front and has translucent temples in contrasting colors for a pop of individuality. The boys’ collection is tailored for a more sporty, casual look while ensuring durability and fl exibility. The SFK-134 and SFK-139 models are both full rim combination frames with stainless steel fronts. Model SFK-134 has silicone temples with a rubber touch fi nish in color combinations of Blue Red, Brown Blue and Grey Orange. Model SFK-139’s acetate temples boast a faux wood fi nish with metal accents and distinctly masculine colors of Navy, Black, and Grey.

mod SFK-137

mod SFK-134

Optical

NEW AT SILMO


B.Barn’s Hippie-Chic style

Founded in 2012 in Deauville by Bernard Benouaiche, B. Barn’s combines the manufacturing expertise of yesteryear with the creativity of contemporary design. The result is a brand that offers a radical and innovative approach to luxury eyewear. Handmade in France, each B Barn’s model is produced in limited series of 99 pieces, with a serial number engraved on the branches, and accompanied by a certifi cate of authenticity.The B. Barn’s collection is made using Mazzucchelli cellulose acetate and all models are available in a selection of 5 colors: Crystal, Black, Tortoise shell, Tortuga, Blue-black.B. Barn’s frames are adaptable to an individual’s prescription and sunglasses are equipped with individually certifi ed Essilor Cristal-Sun UV lenses.Abbey’s model is the newborn of the B.Barn’s collection and combines Cellulose Acetate with 24-carat gold. These Hippie-Chic inspired sunglasses play with transparency, materials and volumes to create a design

whose lines embody lightness and airiness.Each pair of Barn’s frames tells a story and this model allies the Bohemian and romantic spirit of the curves with the sensation of refi nement and elegance, which traces back to the workmanship of the gold lines. Abbey’s further distinguish itself by the original shape and twisted crossbar with a “ stirrup nose” which reinforces the airy nature of the creation. The ceramic pads guarantee total comfort.The gold used for this particular model is available in several different shades including white, pink and yellow.The Essilor lenses guarantee 100% UV protection and are unbreakable, anti-refl ecting, scratch resistant and dirt resistant. Each pair of frames has passed through the hands of eyeglasses master craftsmen and is delivered with a unique eyeglass case made of hand stitched semi-rigid leather.

Gold & Acetate for this limited series

Luxury

NEW AT SILMO


The launch of the new

SKYLIGHT CollectionHenry Jullien presents its latest metal Collection, SKYLIGHT composed of 2 male and 2 female models in 3 colours.SKYLIGHT is a series of full rim frames which are designed to have the weight of a rimless frame (6 g).They benefi t of the new hinge Henry Jullien that has been recently used on all its rimless frames. This hinge allows fl exibility, comfort and remarkable elegance, in addition to their extreme lightness, their fl exibility guaranteeing reliability and helping lens preservation

mod SKYLIGHT 04 Framboise

mod SKYLIGHT 01 Taupe

Luxury

NEW AT SILMO


Omas DesignEYES JEWELS - the luxury of choice

Business experience and stability, the real Made in Italy, preciousness, exclusivity, these are the distinctive elements on which the Omas Design brand is based. The company, with headquarters in Segusino (Treviso-Italy), boasts more than 50 years of activity and all the creations have always been manufactured here, in this establishment, internalizing all the production process phases and enhancing the local workforce skills. The design, the materials used, the machining done give to the eyeglasses a considerable value, by positioning the collections at the top-end of the industry. The wise combinations of colours, size and brightness of Swarosvki pearls set in the frame, forming a single refi ned eyeglasses-jewel.

mod Fedra

mod Dea

It is no coincidence that the claim accompanying the latest collections is EYES-JEWELS, eyeglasses as jewellery for the eyes. The inspiring soul of the Omas Design brand is just the world of jewellery, in particular the excellence of the goldsmith’s art of Veneto. The Omas Design products are indeed precious and unique, always characterized by a marked attention to details. Just as a gem, also each Omas Design model gives uniqueness to every face enriching beauty and elegance. The perfect marriage between valuables: the eyes, the mirror of the soul, and their precious dress, the glasses-jewel of Omas Design.

Luxury

FAIRS


SAVE THE DATE!

INTERNATIONAL VISION EXPO 2016

EDUCATION: Thursday, April 14–Sunday, April 17EXHIBITION: Friday, April 15–Sunday, April 17

JAVITS CENTER | NEW YORK, NY

VisionExpoEast.com #VisionExpo

PROUD SUPPORTER OF:

IN EDUCATION + FASHION + TECHNOLOGY

NEW AT SILMO


seen by SWAROVSKI EYEWEAR

mod Elis SK0078

mod Fabiola SK5131

Vintage inspiration and a sensual cat-eye shape characterize the feminine Fabiola (SK5131) style. The silhouette is a perfect blend of different materials and volumes: the fi ne acetate upper profi le harmoniously merges into the lightweight metal lower part. The retro look is revisited with a modern fl air through contrasting inner profi les in bold, unexpected hues. Bright crystals arranged in a checkerboard pattern on the temples reaffi rm the strong Swarovski identity of the proposal. The Elis (SK0078) style revisits the traditional aviator shape with the unique Swarovski touch. The iconic double-bridge of the lightweight metal front shines with sparkling crystals, repeated on the temples to reaffi rm the brand’s identity. Acetate tips complete the look, ensuring greater comfort and fi t, while gradient lenses in various colours compliment the metal tones available.Swarovski is a brand of the Marcolin portfolio.

Luxury

NEW AT SILMO


Rubberduck Sunglasses

Bigwave Eyewear (Germany) presents its new Rubberduck Sunglasses collection.The models are in stainless steel versions with fronts made of stainless steel.The fl exible spring steel bracket is coated with silicone of high thermal and mechanical stability that also gives pleasant and skin-friendly comfort.These sunglasses Screwless have maintenance-free spring hinges and adjustable Silicon nose-pads.The Safety lenses are produced in polarized polycarbonate with UV400 protection and allow a really high image quality.The collection has 3 years parts warranty.

Sunglasses

NEW AT SILMO


Boz SunglassesImpeccable look

Both colours and materials are used into fabulous «mix&match» combinations typical to the BOZ brand, with a rightly and stylish design. Sophisticated, marked and with an outstanding elegance, shapes are all equally glamour.

BIARRITZ - Successful stylistic effect for this model that dares an extremely original silhouette and results from a refi ned and creative artistic work. An impeccable piece, which strongly affi rms its personality.

CADIX - BILBAO - These two models score points of style with a very perfectionist work on materials and original stylistic choices. Two affi rmed and irresistibly elegant models.

RIO - BASTIA - VERONE - Sophisticated printed patterns and colourful charts brilliantly play the overlapping on «Cats eyes» fi fties shapes for a glamorous, offset and ultra-chic look.

mod Biarritz

mod Bilbao

mod Rio

Sunglasses

NEW AT SILMO


New challenge for an historic Italian brand

Fedon launches its Eyewear Collection

The Fedon name is an iconic Italian brand in the manufacturing of eyeglass cases and leather accessories. Great attention is paid to shape, material, and detail. The Fedon Collections are the highest expression of savoir-faire of this century-old company.

Today the dream that began in 1919 has taken new paths: the Fedon Eyewear Collection is born.

Craftsmanship, style and leather details are some of the hallmarks of the Fedon Eyewear Collection. A product entirely designed and made in Italy, in the heart of the Dolomites, where excellence in eyewear is born and exported worldwide. The eyewear collection represents the history of a company that is a leader in an evolving fi eld. It once again proves to innovate and reinvent itself, taking on a completely new challenge.

The Acetate & Metal models radiates a great charm thanks to their nostalgic shapes and style details.

The past and the present alternate within the shapes of the Acetate & Leather women’s and men’s sun collection.

Sunglasses

NEW AT SILMO


INVUby Swiss Eyewear Group

launches new Slimfit Collection

Extensive market research with opticians around the globe clearly shows that most sunglass companies are failing to offer sunglasses that comfortably fi t people with slimmer faces. With the current big frame fashion trend, an increasing number of customers are having trouble fi nding sunglasses that properly fi t their narrower faces.

Based on the strong feedback from the optical community, Swiss Eyewear Group is launching the fi rst ever INVU Slimfi t Collection, targeting this growing market with a specially designed collection of ten models for men and women.

INVU Slimfi t sunglasses offer the latest fashion trends, scaled down to perfectly fi t adults with slimmer faces.

The entire new collection features the ultra polarized lens from Swiss Eyewear Group and is supported with an elegant six unit display and a special INVU Slimfi t Showcard.

Sunglasses

NEW AT SILMO

VEDERE INTERNATIONAL – SEPTEMBER 201542 VEDERE INTERNATIONALVEDERE INTERNATIONAL – SEPTEMBER 2015

The new

sunglasses collection of JF Rey

Leather makes you stylish!

JF Rey focuses on «casual chic» style for its new sunglasses collection. While explored with conventional and elegant codes for Au Masculin optical line, the leather here wants to be audacious. Impeccable work and high quality Italian leathers sourcing, the models dare colourful monochromes in red or green as some examples. The look is exceptional, very particular and is the perfect compromise between luxury and casual codes. A creative initiative brilliantly managed by JF Rey, as well as for the style than the leather manufacture.

Selection of Italian leathers providing from the best tanneries in Toscane, fashionable retro frames choice, colourful palettes declinaison and an innovative approach with the leather shaping: JF Rey sunglasses new line appears as an elegant, spontaneous and high-end collection.

Sunglasses

DECEMBER10-13 2015

Europe and Asia

MEET IN ISTANBUL

more information:

O P T I C A L F A I R

ISTANBUL EXPO CENTER

NEW AT SILMO


Sunglasses

The John Varvatos brand unites a rock ‘n’ roll sensibility and old-world craftsmanship with modern innovation. John Varvatos himself has become one of the most well-known menswear designers in the world. 35-55 years old, the John Varvatos customer has a keen eye for quality materials and artistry and demands the best. He stands out from the crowd with his impeccable taste and unique sensibilities. John Varvatos’ signature style is hard to miss. Old-world craftsmanship and rock star spirit, accompanied by an unabashed dedication to quality, have sky-rocketed the Detroit-born designer from Motor City giant to global style icon. The Varvatos line has expanded to a lifestyle brand with the designer putting his spin on everything from fragrance bottles to cars.With a vice-like grip on the men’s fashion scene, Varvatos and his trademark detailing have become synonymous with cool. His eyewear collection from Remdottica follows suit by echoing the tough but tailored touches that have made Varvatos a force to be reckoned with. Crafted guitar stock hinges. Iconic silhouettes express their personality with rich and bold colours.Delivering distinctive design and classic style with a signature edge, the V603 model from the Soho Collection is a must-have frame no matter what the occasion. Showcasing polarized lenses (offered in all Soho sun styles), a retro aviator shape and sleek elements such as custom rivet hinges, pressed pattern core wire and laser-engraved markings with epoxy fi ll on the temples, the V603 is a great option to complete the head to toe rock ‘n’ roll Varvatos look. Available in 54/19/150 in Black/Tortoise, Honey Tortoise and Tokyo Tortoise.

Rock N’ Roll CollectionJohn Varvatos Eyewear Collection by Remdottica

mod 607

mod 607

NEW AT SILMO


Zoobug sunglasses collection Look ahead to a creative season

Hold on tight! Zoobug’s S/S 16 children’s sunglass collection, true to the brand’s core values of innovation, design and attention to detail, highlights new pops of bold colour and decorative touches with the introduction of enchanting, child-friendly prints. Six shapes are designed to cater specifi cally to infants and growing little ones; each model is available in two sizes (0-3 years and 4-9 years) and four to fi ve vibrant colourways.

Designed for the utmost comfort throughout the day, in the pram and during busy children’s activities, the smaller infant frames are fi tted with a surgical grade silicon saddle, developed by children’s eyewear specialist Dr. Julie Diem Le. Giving support to the child’s nose, this new innovative detail makes the frames secure and ensures eyelashes do not touch the sunglass lenses. Rounded temples also play a part in achieving a comfortable, snug fi t over the ears.

Styled in line with the latest fashion trends, the multicolored collection introduces lacework prints, miniature checks and diamonds, and nautical stripes. Bold blocked colours contrast with bright white linings and colored end tips in a rainbow of strong, neon tones and pretty pastel shades.

Favourite fashion shapes with individuality and style are typical of Zoobug’s creative fl air: the statement Daisy is accompanied by the Round, a circular design with cute narrow bridge, perfect for girls; also featured is a cool fl attop, Super, a new acetate Aviator and two wonderful, desirable fashion designs, models Chic and Squarefarer.

Sunglasses

NEW AT SILMO


Swiss Eyewear Group announces the launch of its new INVU designer merchandiser line specially developed for the optical trade, ready for the 2015/2016 sunglass season. A team of designers has gathered input from opticians around the world and created the ultimate “silent salesmen”. Particular attention has been paid to coanstructing a modern and sleek merchandiser with a minimal footprint to perfectly blend into the retail environment. To better address the growing demand for polarizing sunglasses a unique, oversized lens tester along with prominent communication about the benefi ts of the ultra polarized lens technology from Swiss Eyewear Group have been built into the merchandiser range. High quality materials, 3-D logo designs and a color scheme that makes the sunglasses the focal point are additional highlights. With this designer merchandiser line for opticians, Swiss Eyewear Group is setting the new standard for attractively displaying polarized impulse sunglasses and generating in store traffi c in optical retail stores worldwide.

INVU launches a new Merchandiser Line

Tailor-made for opticians

P.o.S. &

instruments

NEW AT SILMO


For the fi rst time, lens manufacturer optoVision from Langen near Frankfurt/Main and booth builder Presenta Nova make an appearance together at the Silmo in Paris. The result of the co-operation between optoVision and Presenta Nova is a real business atmosphere where interested opticians can try the Vision Excellence Tower VET 3.0 as well as the new refraction software i`Syncro 3D by optoVision.

i`Syncro 3D allows the optician to carry out the whole monocular refraction process under binocular conditions. Through circular polarization the customer sees separate pictures for the right and left eye during the whole refraction process. A 3D-monitor is used and the optician can create individual test series from more than 70 tests or revert to the integrated standard

test series. During the refraction the customer looks at a beautiful landscape and does not notice which pictures are provided for the right and the left eye.

Together, the VET 3.0 and the i`Syncro 3D help opticians to provide customers with a modern comfortable consultation, starting with the refraction and frame choice to the centration and direct ordering.

Visitors can experience the VET 3.0 and i’Syncro 3D live in hall 6, booth F 101 every day at 10:00 hrs., 12:00 hrs. and 16:00 hrs. Special fair offers for the VET 3.0 and i`Syncro 3D as well as selected lenses by optoVision, the leading manufacturer of freeform lenses are awaiting the fair visitors.

World Premiere in France: Introducing the Vision Excellence Tower 3.0 and i´Syncro 3D in the most modern business atmosphere

i`Syncro 3D

optoVision and interior designer Presenta Nova together at Silmo

P.o.S. & instruments

Publisher

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Isabella Morpurgo – [email protected]

Advertising

Isabella Morpurgo

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Layout

Enrico Alvarez – [email protected]

Subscription Department ******************Rita [email protected] [email protected]

• The journal publishes articles and releases from individual authors or fi rms. Publishing this material does not involve the journal’s opinion or liability.

Autorizzazione Tribunale di Milano del 23-03-1991 N. 221

Associata a A.N.E.S. Associazione Nazionale

Editoria Periodica Specializzata • Reproduction without written express authorization of

the publisher is prohibited.

IOFT Cover II

HOTEL FERROVIA Cover III

SILMO Cover IV

EPOS p 1

OPTI p 2

VISION-X P 4

MIDO p 6-7

FEDON 1919 p 11

INVU by SEG p 13

OMAS DESIGN p 17

HENRY JULLIEN p 23

HONG KONG OPTICAL p 29

DIOPS p 33

VISION EXPO NEW YORK p 36

SILMO INSTANBUL p 43

International Magazine on Optics and EyewearINTERNATIONAL

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