vedere international january 2016

Edizio

ni A

rim

inum

Srl

- V

ia N

egro

li, 5

1/A

- 20

133

Mil

an -

Ital

y

INTERNATIONAL

T H E F I R S T O P T I C A L M A G A Z I N E – J A N U A R Y 2 0 1 6

ULTRA POLARIZEDTHE ULTIMATE VISION & PROTECTION

C

M

Y

CM

MY

CY

CMY

K

INVU_Woman_Ad_2016_210x297_print.pdf 1 15.09.2015 15:18:19

Fashion Trends

Industry

New Products

Marketing & Economy

VEDERE International September 2015

Publishing Director: Isabella Morpurgo

Summary

OPTI

MIDO

VISION EXPO EST

HONG KONG OPTICAL

100% OPTICAL

6

7

8

9

10

FEDONHENRY JULLIENINVUCUTLER & GROSSJDOROLF SPECTACLESFLEYEGOTTIINVU KIDSMARC STONEIC! BERLIN

SWAROVSKYMARKUS TNINE EYEWEARWESTGROUPeMARCIANOJUST EYE FASHIONTHEMATD TOM DAVIESMYKITAANNA SUIKOMONO

12

14

26

EDITORIAL

FAIRS

NEW AT OPTI

Internetof things

BENTLEYBrien Holden INSTITUTE

MARCOLINTom Davies

PEOPLE COMPANies

Milano Eyewear Show

2 3 > 2 6 S E P T. 2 0 1 6P A R I S N O R D V I L L E P I N T E

R E I N V E N T I N G B U S I N E S S .

G R A N D O P E N I N G – 2 3 S E P T. 2 0 1 6

Conception : CARLIN

S I L M O PA R I S . C O M

Here we are. Did you relax during the New Year holidays? Are bags packed? This is the itinerary of the first half of 2016.We begin with a visit to Florence, January 12 to 15, for a glance at the fashion world with Pitti Immagine Uomo where MIDO will present again EYE–POP, a selection of companies in the eyewear sector featuring innovative design and quality research.Then, we’ll travel directly to Munich for opti, the first eyewear show of the year, running from 15 to 17.In February, from 6 to 8, London is waiting for us with the third edition of 100% Optical. Quickly again in Italy for MIDO, the appointment that is forbidden to skip, which starts earlier than usual in 2016, 27 to 29 February. In April, there will be two events around the world: first in New York for the usual appointment with Vision Expo East (April 15 – 17) and then in Daegu, South Korea, for DIOPS (April 21 – 23).Prospects in the eyewear industry are encouraging. The most recent data we received are those of the eyewear sector in the Cadore area, in Italy, a geographically limited area but very significant for the sector. In the first nine months of 2015, the eyewear industry in the province of Belluno has grown by 13.2%.The well-known Studio Pambianco, specialist consultant in the Fashion, Luxury and Design sector, has recently examined the main Italian players, eleven in all, and confirmed that the sector is in excellent health: total turnover in 2014 rose by 6.3% to 9.7 billion. As for 2015, the results of the first nine months of the three listed companies, confirm the positive trend.We wait for the data of other European markets to see if this positive trend, at least for export, will be confirmed at European level.

Isabella Morpurgo

Publisher

VEDERE International

[email protected]

Happy New “Eye”year!

EDITORIAL

VEDERE INTERNATIONAL – JANUARY 2016 52 3 > 2 6 S E P T. 2 0 1 6P A R I S N O R D V I L L E P I N T E

R E I N V E N T I N G B U S I N E S S .

G R A N D O P E N I N G – 2 3 S E P T. 2 0 1 6

Conception : CARLIN

S I L M O PA R I S . C O M

FAIRS

VEDERE INTERNATIONAL – JANUARY 20166

Four halls, 550 exhibitors, countless novelties from 15 to 17 January 2016 at opti in Munich. The new !Hot area located in Hall C1 promises numerous highlights. Here, around 60 independent and fashion labels will be presenting their new designs. There will be an additional 100 companies in Hall C1 to complete the range of products. Moreover, a visit to the opti boxes will rank highly on any trend scout’s to-do list. These can also be found in the !Hot area. Sixteen newcomers will be presenting their definition of good eyewear design. Furthermore, five companies have used the opti boxes as a springboard and are presenting at their own stands for the first time in 2016. For the first time, a space for the industry’s youngsters can be found in Hall C1. After moving here, the number of manufacturers has gone up to 16. They originate from Germany, Italy, France, Spain, Denmark and the Netherlands.

OPTI 2016OPTI 2016

opti forum Over 60 speakers offer 860 minutes of information in 37 presentations. Two issues will remain in the focus of the programme on all three days.These first-time key topics at opti will be reflected in the product presentation in the halls: vintage eyewear and digital optometry. The “Vintage Summit” discussion is all about design and style. Here, four collectors of vintage eyewear, Mimi Lem (Belgium), Lee Yale (UK), Christian Metzler (Germany) and Matti Piipponen (Finland) will be some of the speakers on stage.Digital Optometry includes 3D comfort refractions, centring of lenses using digital measuring equipment and integration of the lenses using digitally controlled edging machines. Some experts will discuss about “digital optometry and ophthalmic optics” to answer the following questions: Which benefits do opticians get from digital measurement methods and manufacturingtechniques in the production of high-quality glasses and contact lenses? Which tools and machines are expensive but ineffective?Another discussion will be held under the title “Refraction – where are we headed and what benefits do the new opportunities bring. From 3D refraction to self-refraction on the computer.”

FAIRS

VEDERE INTERNATIONAL – JANUARY 2016 7

FAIR East Pavilion – the exclusive area for the most important Asian companies Otticlub, dedicated to eye care professionals, with seminars, conferences, courses and educational meetings.

In 2016 MIDO is more social. The communication strategy includes initiatives that involve the communities and big surprises for visitors and exhibitors, so that their MIDO experience is unique both at the exhibition and on the web. MIDO will feature 8 social profiles: Facebook, Twitter, Instagram, YouTube and Pinterest will be joined by Google+, Linkedin and Flickr.

The BESTORE Award: this prestigious award is assigned to the store providing the best shopping experience. An international jury composed of industry leaders and trendsetters, experts in marketing and visual merchandising, will choose “the finest optical store in the world”. Now at its third edition, the BESTAND AWARD allows MIDO visitors to choose the most interesting booth in the exhibition in terms of originality, innovation and interaction.

MIDO 2016MIDO 2016Following the success of the last edition, MIDO returns from February 27 to 29, 2016 in Milan with more than 1,200 exhibitors.For over 45 years Milan has become the world center of business and eyewear trends; here the entire supply chain - from the manufacturers of frames, lenses and machinery to designers, big multinationals and small, innovative companies - meet to define new paths, confirm relationships and sign business agreements. The next edition of MIDO will introduce a new area: More! - a space for the trends and future of the eyewear world, a place for amazing creativity, vision and innovation. A laboratory of ideas, concepts and experimentation infected by other forms of artistic expression like music and the performing arts. In addition to the ultra-new More! - a satellite area of the world-famous Design Lab, which hosts innovative and emerging companies, MIDO will present other themed areas: Fashion District – for the world’s top players and the small and medium companies that get inspiration from the world of fashionLenses – for the leaders of the lens sector Tech – the world’s largest exhibition area dedicated to machinery, raw materials and components

FAIRS


Registration has opened for the 30th annual International Vision Expo & Conference East 2016, April 14-17 in New York, NY. (Education: April 14-17; Exhibition: April 15-17.)

Throughout its 30-year history, International Vision Expo, in partnership with Reed Exhibitions, has supported efforts by to develop programs and initiatives that position the industry for success and expand patient awareness of eyecare and eyewear services and products. The Vision Council’s awareness campaigns focusing on digital eye strain, UV protection, eyewear fashion, vision health and the importance of annual comprehensive eye exams, along with its leadership in education, advocacy and philanthropy for the industry have generated over 16 billion combined consumer media impressions and driven tens of millions in increased eye exams and eyecare referrals.

“Vision Expo is instrumental as the primary source of funding for vital programs that are supporting the progress and achievements of the eyecare community,” explains Mike Daley, CEO of The Vision Council. “For decades we’ve maximized these funds to rally behind our membership in support of public education that not only leads to more aware and engaged consumers, but stronger businesses as well.”

VISION EXPO EAST

Since 2014, Vision Expo has been a proud partner of the Think About Your Eyes campaign, which has made strides in raising patient awareness about the importance of annual eye exams. To date, campaign efforts have contributed to 1.15 million additional, incremental eye exams.

Since International Vision Expo’s inception in 1986, the show’s New York City location has become home to dozens of related events taking place during the week of Vision Expo, many of which support major charitable causes. Additionally, Vision Expo works with several charities as part of its Affiliate Partner program.

“For 30 years Vision Expo has cultivated a vibrant event in which the global eyecare community can come together for the betterment and progress of the profession, the industry, and the health and quality of life of patients,” adds Tom Loughran, industry vice president, Reed Exhibitions. “Every member of this community, young professional or industry veteran, has something unique and important to contribute.”

VISION EXPO EAST

FAIRS

VEDERE INTERNATIONAL – JANUARY 2016 9

Hong Kong Optical Fair 2015

Hong Kong Optical Fair 2015

The 23rd Hong Kong Optical Fair, organised by the Hong Kong Trade Development Council (HKTDC) and co-organised by the Hong Kong Optical Manufacturers Association, (4-6 November 2015) had a record of more than 14,700 buyers from 99 countries and regions, a close to five per cent increase from the previous year. Buyer numbers from a variety of emerging markets grew significantly, including the Middle East, Thailand and Indonesia. Buyers from mature markets such as France, Germany, Italy, the United Kingdom, Japan, Korea and Taiwan also increased.

To create more business opportunities for exhibitors, the HKTDC organised more than 70 buying missions from 47 countries and regions to visit the fair.

This year’s Brand Name Gallery featured 220 brands and designer collections from around the world, setting a new record.

A diverse range of products was showcased, with a focus on innovative eyewear built with the latest technology.

During the fair, the HKTDC organised a number of activities to facilitate trading, including eyewear parades, buyer forums, seminars and networking receptions. The 13th Hong Kong Optometric Conference was also held on 5 and 6 November, with the theme “Update on Anterior Ocular Disorders and Dry Eye Syndrome”.

FAIRS


100% Optical

100% Optical, organised by Media 10, is expected to welcome 8,000 UK and international visitors to London on 6-8 February 2016.

Organiser Media 10 is promising visitors a “bigger and better” event – with new exhibitors, a brand new Contact Lens hub, new and exciting fashion shows, a new-look central bar for easier and more enjoyable networking and Europe’s best education and speaker programme.

Visitors can tailor their experience at 100% Optical’s four business areas (equipment, lenses, eyewear and business services) and make the most of their time at the show. Old favourites including the ABDO Arms, The Frame Workshop and the Equipment Hub are also returning.

100% Optical

Fight for Sight joins the show as its charity partner for the second year and will be looking to raise awareness and funds for pioneering research with an updated #BlinkWinkThink campaign.

The show has recently announced its full speaker line-up for 2016, creating a premium education programme for the industry.The education programme delivers seminars from eminent professors, doctors and industry experts including Professor Harminder S Dua, Professor John Marshall, and Professor Barbara Pierscionek all from the Fight for Sight speaker network, as well as experts in their field Professor James Wolffsohn, Scott Brown and Dr Debbie Laughton.

In partnership with the Association of Optometrists (AOP), programme attendees will have access to CET points at each seminar.

12

Internetof things


Internet of Everything or more simply…

The beginning of an “interconnected” life

Connected objects that can communicate with each other without any need for human intervention: a bed that talks to the blinds and the coffee machine – so that with a simple gesture, getting out of bed, the blinds roll up and the fire rises! All this is no longer part of a futuristic scenario, but what we might call a real and concrete “smart home”. And not just that: objects can communicate seamlessly with people too. They communicate to the extent that the Internet is going to… disappear and be incorporated into the Internet of Everything. That will be our destination, and on our way there many things will change completely – especially our consumption habits and related business models. Many objects have been created to interact with the network and are already on the market. Today, virtually every commodity that is connected to a power grid can also be connected to the Internet, and from there to other objects with which it builds increasingly sophisticated configurations, which can be self-learning and customized to their context. This is the new mecca of investments by big

technology names such as Apple, Microsoft, Google and Qualcomm. But the IoT is not just a means to increase the almost infinite list of our comforts. When, for example, “Cyrcadia Health”, a startup that has developed a system to identify breast cancer cells through a wearable device, invests in the Internet of Things, the revolutionary impact of connected objects becomes blatant. Doug Oberhelman, CEO of Caterpillar Inc., the renowned American producer of heavy vehicles, explains his interest in the development of IoT technology in these terms: “We have slightly over 3 million machines running somewhere in the world every day. What we don’t have today is all of those [machines] hooked into a system that can predict failures.” However, it is not just a question of functionality and comfort. The Internet of Things is a fascinating and most of all profitable ecosystem, which is why studies about it have multiplied in recent years. Research published in June by the International Data Corporation (IDC) shows that the IoT business generated 655.8 billion dollar sales in 2014,

Source: NewsFromThePlatform - the blog of P101

13

Internetof things


The beginning of an “interconnected” life

and this figure is expected to grow to 1,700 billion by 2020. Estimates, though, are still very vague: for instance, according to a report by the McKinsey Global Institute, this sector will have a potential economic impact of between 4,000 and 11,000 billion dollars by 2025. In an interview with Fortune, Raj Talluri – Qualcomm senior vice president of product management – says, “I don’t think anyone really knows yet how big it’s going to get because the possibilities are really endless.” The IoT scenario is utterly new and that is why many analysts urge for a definition of boundaries and an identification of potential critical issues, such as the coordinated management of devices. Indeed, every manufacturer is developing its “connected” objects independently, so one main challenge will be to understand how to connect our Samsung refrigerator to our Whirlpool washing machine, Nest thermostat, Sears dishwasher and ADT security system. To this end, thanks to the levers of venture capital, the first intermediary devices were born – I’m thinking for instance of IFTTT (if this then that) – through which any end user can coordinate a large number of connected devices and consumer applications from one single station. Another still unresolved issue is the question of privacy. In fact, the IoT is primarily an information network: it must know everything about us – our habits, our daily commute, even the medicines we take. In addition, some analysts argue that the general public is not so interested in having interconnected objects. Another aspect we should not underestimate, especially in Italy, is bandwidth availability. With the IoT, bandwidth usage will grow exponentially and so should its capacity, which lays at the basis of a smooth communication between connected objects and people. To go back home and find that heating, television and freezer are off because our network was unable to support the required data exchange would be very unpleasant… However, this is

an old story: it also applies to the internet we already know, and we can only hope that in Italy this problem will be finally and seriously solved. In any case, technology’s big names are optimistic: they are trying to grab their slice of the pie, and quickly. According to Gartner, 50% of interconnected solutions for companies will hit the market by the end of 2017. In addition, Tata Consultancy Services found that 26 of the most important companies around the world, of which 14 come from the United States, plan to invest at least $1 billion in the IoT industry by the end of the year. Just to mention some: Samsung has bought Smart Things, a company that designs smart home solutions, and has announced that by 2020 all its products, from phones to refrigerators, will be interconnected.Google has bought Nest Labs, a start-up that makes smart thermostats, for $ 3.2 billion, and is about to launch Brillo, an operating system that works on any smart object and IoT device; Facebook too is investing in its software platform, Parse, which allows the development of applications for home automation and the Internet of Things. A few months ago, Apple released HomeKit, a platform that allows smart objects to communicate with the iPhone and iPad. Intel and Qualcomm have created chips that can confer computer intelligence to any inanimate object. Even Netflix has launched its smart object – an all-in-one prototype that can switch the TV on, access Netflix, dim the lights and even order dinner at the simple push of a button. In Italy, Enel’s smart meter is now the utility with the largest number – 60 million – of connected devices. All these projects prove that, among all the trends related to the world of technology, the most influential is the Internet of Things, which is becoming more and more pervasive, starting from the digital industry and spreading to virtually any other corner of the market. In the coming years, this phenomenon will offer the most significant opportunities for technological disruption.

NEW AT OPTI

14 VEDERE INTERNATIONAL – JANUARY 2016

Fedon

Fedon has recently presented its first eyewear collection devoted to those who look for an authentic Italian product of superior quality.Shapes of Collection N.1 are classical, refined materials chosen with great care. Acetate and metal give character to all models, traditional shapes and unique style details reproduce an atmosphere of great charm.Leather, symbol material of Fedon’s know-how, is used for details to give even more character to some models.

At Silmo 2015, Henry Jullien introduced several new collections full of charm and femininity.ELLEGE has temples with a resolutely current geometric decoration, and JULLIANA is a more classic and refined design with a bow shaped décor on the temples.Both these stainless steel models are available in full-rim, semi-rimless and rimless styles in a variety of bright colours, and benefit from the screwless hinge now emblematic of models in the Henry Jullien Collection.

HENRY JULLIEN

mod Julliana

mod Ellege

15

NEW AT OPTI


Cutler & Gross

INVUWayfarer style sunglasses are a fashion institution going back to the 50’s. In the latest update, INVU ultra polarized by Swiss Eyewear Group, inspired by the global lifestyle trend of natural consciousness, modernized this iconic style using a unique wood finish look. Historically wood frames and wood finishes belong to the luxury eyewear segment. SEG, thanks to advanced technology, breaks this trend making these frame treatments available for the medium price segment. The new models in the INVU ultra polarized 2016 Women’s Collection are in sync with Spring 2016 fashion trends with shades of blue and burgundy discretely added on the front or on the inside of the frames. For a bolder fashion statement, this collection also features models with translucent turquoise or wine fronts with contrasting temples and trims.The INVU sunglasses are equipped with the proprietary, ultra polarized lens from Swiss Eyewear Group.

Cutler and Gross will present both the Cocktail and the Pantoscopia collection. The Cocktail collection is inspired by the 1980’s London Club Scene, a fusion of cocktails, social hang-outs, and artistic inspirations and includes re-worked Cutler and Gross archive sunglasses and optical frames. The Pantoscopia collection is a timeless collection of lightweight optical frames modelled after the classic round oval lens shape designed in three classic colours: Black, Dark Turtle and Camouflage and in a variety of sizes. Frames are adorned with metal and thin layers of Italian acetate on the outer rims, revealing a fine gold base beneath.

NEW AT OPTI


Flaminia 202 of the “excellence collection” by Rolf Spectacles stands out with its feminine and classy design. The frame present a sophisticated butterfly shape and combines the wood types eucalyptus and silver oak. The smoking of the wood gives the eucalyptus veneer a very expressive colour which doesn’t show any signs of aging even after many years and is also more durable. The steaming process creates a silver shimmer which gives the veneer an elegant appearance. The “excellence collection” presents sophisticated wooden hinge, optimised lens-glazing system and details such as two-tone styles and engravings. The frame can be adjusted for each client using heat.

Intrados in architecture indicates the inner surface of an arch. A pair of glasses with open temples can be considered as a kind of arch. That’s why Intrados is the most suitable name for this innovative construction of acetate glasses. This assembling system offers aesthetic benefits over traditional gluing or plating. Materials fall one into another, giving new color effects to the outline of the glasses.The inner face has 3 functions:• as lens circles: easy cold assembling from

behind when the face is assembled. Light warming when the face is pulled apart.

• standard bridge: possible to require a customization—for example an Asian fitting—made by “Atelier JD” .

• Internal decorative function with colors difference from the outside.

The outer piece, that engages the Intrados, is a frame without lenses nor nosepads.This innovative assembling system invents the mechanical plating. The 4 screws together with the lenses stiffen the set and keep the acetate. These long screws ensure a good endurance.Intrados is not a frame with interchangeable accessories. The optician lets the client choose the colors he likes out of a range of available combinations, like the choice of a wrist watch and its wristband.

JDO – JACQUES DURAND OCCHIALI

ROLF Spectacles

17

NEW AT OPTI


FLEYE

Model Ena

The Danish Fleye is the first eyewear company to blend man-made carbon fibres and natural wood in one glasses frame.The FLEYE Carbon/Wood AW 2015/16 collection it’s a fine balance of opposites. Engineering vs nature. Super strong, ultra-light, dark graphical carbon fibre patterns vs the organic textures of natural wood. This new collection is hand crafted in colours such as Capri blue, charcoal grey and dusty mint to emphasize the identity of each frame. The fresh soft wood and carbon fibre colours of the front complement the deep, dusty colours of the temples.Model ENA of this collection received the award “Eyewear of the Year 2016” at IOFT 2015 in Tokyo in the Ladies Eyewear category.

GöttiMod Tamal

Mod Tajo

Götti Switzerland GmbH present the Titanium Collection W/S 16.The TAKU, TAJO and TAMAL models are feather-light and feature prominent shapes. The round panto shape gives them a strong retro touch. The flat metal used lends these eyeglasses an ultra-light look and mirrors a cool urban character. The titanium models can be worn unisex. With the integrated SPIN&STOW technology, they can be stowed away flat with a simple twist. A touch of sportiness was achieved through the colorful temples. Depending on the model, they are available in light gray, light green and orange.

NEW AT OPTI


On the heels of the very successful launch of Marc Stone’s first sunglass collection, the internationally awarded designer is ready to launch his Spring 2016 Collection. Marc Stone, together with Swiss Eyewear Group, have created distinctively masculine, minimalistic styles that feature signature design elements from Marc Stone’s apparel collection. The sunglasses are handcrafted using premium acetate materials with some styles featuring stunning wood and horn finishes making them a “must have” accessory for the fashion conscious man in spring 2016. All Marc Stone sunglasses use Swiss Eyewear Group’s ultra-polarized lens technology.

Fresh from the ic! innovation lab comes ‘I see exoskeleton’, a design study featuring an intricate, scaffold-like construction, prominent oversized brow and innovative new 3D printed screwless hinge.Exoskeleton: from the Greek éx meaning “outer” and skeletós meaning “skeleton”. Also from the German Außenskelett, roughly translating to “kick-ass glasses”.Inspired by the molecular structure of the raw material, plotic, the designers in the ic! innovation lab zoomed and magnified until eventually the inside became the outside: an “outside skeleton”.

The new ic! berlin’s plotic hinge organically connects the 3D printed polyamide front to a stainless steel temple. This construction – like the exoskeleton pattern – is impossible to achieve with traditional methods and materials such as acetate.

by Swiss Eyewear

ic! berlin

Marc Stone

19

NEW AT OPTI


mod Finn

mod Fawn

Swarovski’s Spring-Summer 2016 eyewear collection presents the Maison’s signature crystals in modern, captivating designs. The Finn (SK0100) sunglasses revisit the timeless aviator shape, Swarovski crystals adorn the temples of the frames, finished off by acetate tips.The Fawn (SK5159) style seduces with its eye-catching cat-eye shape which skillfully combines fashion with functionality. The pure lines are emphasized by Havana acetate inserts on the temples. Two rows of Swarovski micro-crystals add a touch of light to the modern proposal.

SWAROVSKI

Nine Eyewear wish to share their passion for the unpretentious. This means boiling things down to their essence and finding the right balance between form and functionality. Neither more nor less.Ever since the first steps were taken in 2010, nine eyewear has set out to create a collection of ultra-light glasses without superfluous details, designed in Denmark and handmade in Japan.Today nine eyewear offers five collections in titanium. In the third collection, they introduced another lightweight material - Transparent Polyamide - opening up a world of new design possibilities. Regardless of shape, colour and material the weight of their frames is always about 9 grams. Hence their name - nine eyewear.

nine eyewear

NEW AT OPTI


INVU KidsSafety comes first in the newly developed INVU collection for kids between zero and three years old. All INVU infant and toddler sunglasses are manufactured using a state-of-the-art thermo plastic rubber material that is unbreakable. The glasses have been specially designed to fit the anatomic facial features of young children and the soft, flexible thermo plastic rubber frame easily adjusts to the infant’s face. Cutting edge double injecting technology enabled the Swiss Eyewear Group designers to create girl and boy specific color combinations using in-mold decoration elements that cannot be removed – ensuring there are no small parts to be swallowed. Equipped with the ultra polarized, UV-400 lens from Swiss Eyewear Group the INVU infant and toddler collection uniquely combines functionality, protection, safety and fun.

Solid colours and invisible surface protection for titan frames - that was the vision of German eyewear manufacturer Markus T. As a result Markus T developed the patented “multiple-step-colouring“ process (MSC). Within the process, the colours of the titan frames are created in eleven sequent steps through an exactly defined oxide coating, which protects and solidifies the surface. For the final surface sealing, pigment lacquer is set into the small indentations of the titanium surface. That guarantees a protective coating with a high degree of consistency. By using MSC, colour quality is everlasting and the surface is additionally protected from fingerprints. As a corollary the MSC process also comes into operation at Markus T’s ME2 style, which is available in eleven new colours this season.

Markus T

21

NEW AT OPTI


TD Tom Davies

Bespoke eyewear maker Tom Davies, announced that, in 2016, he will launch a brand new service called Made To Order or MTO, that will make it faster and easier for opticians to make changes when using the Tom Davies Bespoke or Designer services.Launched in 2008, Tom Davies’ brand, TD Tom Davies, has completely revolutionised the eyewear market. Tom Davies has created his own service for Bespoke, made-to-measure and fully customisable eyewear, available from his flagship store at 54 Sloane Square in London and through a network of optical retailers worldwide.Today, Tom Davies has over 1000 optical stockists worldwide offering the Bespoke service as well as the Ready-To-Wear and Limited Edition ranges.

ANNA SUI

Famed for fanciful and vintage inspired details in her ready to wear and accessories collections,Anna Sui applies her trademark feminine boho style to eyewear, creating an AW15 optical collection with a little hippe, glam edge.Baroque ornamental motifs adorn the butterfly shaped front of style AS5021; a thin metal foil beautifully laminated in handmade acetate takes inspiration from antique Victorian jewellery and influenced by Anna Sui’s classical aesthetic.The pattern elegantly finishes softly rounded temples of AS224.True to the brand’s tradition, temple tips feature Anna’s signature rose branding, adding a romantic, decadent touch to every frame.

Anna Sui AS224Anna Sui AS5021

NEW AT OPTI


After the success at Silmo 2015, Westgroupe return to Opti with their interesting collections Evatik, Fysh UK and Kliik Denmark.The lighter the glasses, the more comfortable they are to wear: that is the idea behind the design of Evatik new E-9120. Made entirely of ultra-thin handmade acetate, this frame feels as light as air. The modified rectangular shape and matte finish combine comfort and the latest trends. Available in blonde tortoise, matte grey horn and matte black.The deep, modified rectangle shape on the stainless steel model FYSH UK F-3547 is both feminine end flattering, while the metallic accents add an extra funky touch. Each side of the temple is intricately designed with a raised trellis detailing to resemble ribbons flowing into one another. Available in Purple Fuchsia, Masala Tangerine, Indigo Lime and Emerald Camel.

Marciano eyewear presents sunglasses and optical frames with refined details and an unexpected, trend-focused color palette finish off the easy-to-wear appeal of the collection.The metal aviator sunglasses GM 735 features a bold acetate rim insert. The frame front matches with acetate temple tips. The subtle engraved Marciano logo completes the style, available in shiny colorations of gold, rose gold, silver or satin blue, all paired with gradient or mirrored lenses. The soft squared front of the GM 266 optical frame is coupled with slim, contrasting temples bearing the Marciano logo. Available in color combinations of tortoise front in teal, purple and blue respectively paired with teal, khaki and blue temples, in addition to the black with black tortoise and classic tortoise with black versions.

Westgroupe

Marciano Eyewear

mod GM 735

mod GM 266

mod FYSH UK F-3547

mod Evatik E-9120

23

NEW AT OPTI


Komono, the Belgian watches and sunglasses brand, will attend Opti to introduce its Fall/Winter 2016 Crafted eyewear collection.Crafted is a Komono portfolio of premium level sunglasses with high-end materials and details - colors, curves and components – that express an authentic ode to craftsmanship.

Fair Marketing will be returning to OPTI with the JUST eye fashion colorful collection of interchangeable frames and temples. The extensive collection allows to design and create a customized eyewear. Made of TR90 and stainless steel, the JUST eye fashion, added to the temple collection and the JUST eye fashion u collection of interchangeable fronts, allow for more than 72,000 unique combinations.Inspired by upcoming trends, new models are added to the collection every 3 to 4 months. All temples are compatible with the JUST eye fashion range of frames. Each frame comes with an additional pair of temples, a hard case and a cleaning cloth.

eye fashion JUST

KOMONO

For FW16 Komono is expanding this successful series of cutting edge quality frames with five new striking designs: three distinct stainless steel frames with flat lenses and two sophisticated acetate frames in four vibrant colorways that exhibit polarized lenses with antireflective coating. The acetate frames combine Italian acetate and a strong, lightweight metal core in order to create smoothly functioning fashion items.

mod Monroe

mod Aston

NEW AT OPTI


THEMA OPTICAL

MYKITA

The story of Thema Optical dates back to 1971, when Eng. Giorgio Valmassoi founded the company in Cadore, the cradle of optical production in Italy. Today this company is one of the leaders on the private labels market with more than ten exclusive collections. Giorgio Valmassoi 1971 frames, made by Mazzucchelli acetates, have a vintage design that recalls the world of the early seventies.Philosopheyes frames represent the old world craftsmanship mixed with modern style. Foves frame is a lifestyle. Using only original hinges and Mazzucchelli acetates from the 60’s, the collection reproduces the bestselling shapes from the 60’s to the 90’s. IGreen combines style and technology. The revolutionary polymer at its core gives it flexibility, lightness (only 5 grams) and resistance. With IGreen Custom, the glasses can be customized with 23 different shapes and 100 colours.99 John Street NYC is a street near Brooklyn Bridge; the melting pot of races, cultures and styles inspired these frames with contemporary and modern shapes.

Alice and Jessica join the Mykita Decades collection. Reminiscent of early Eighties hip hop style, these oversize geometric shapes make for a strong urban look and will add festive pizzazz to any outfit.Glossy golden metal paired with rich matt colour is a striking combination, add polygonal rims and you have a true signature piece: Jessica. The perfectly round model Alice breaks convention with an inverted lacquering job for a bold expression of individuality

Foves

99 John Street NYC

CELEBRATING THE

VISIONARIESIN EDUCATION + FASHION + TECHNOLOGY

REGISTER TODAY! | NEW YORK THURSDAY, APRIL 14–SUNDAY, APRIL 17 | VisionExpo.com/visionaries

30 YEARS OF GIVING BACKEyecessorize has generated 9,338,565,968 consumer impressions for eyewear fashion through a campaign created by the Vision Council.

“ Our aim is to inspire, empower, + promote awareness of eyewear design and contribute to charitable efforts connected to the eyewear + fashion industry.”

CHRISTIAN ROTH, creative director, Christian Roth Eyewear, CFDA member and edCFDA executive member, spokesperson, edCFDA committee, #ChristianRoth | SHANE BAUM, CEO and founder of Leisure Society, CFDA and edCFDA member, #LeisureSociety | BLAKE KUWAHARA, creative director, Blake Kuwahara Eyewear, CFDA member and edCFDA executive member, #BlakeKuwahara | SELIMA SALAUN, founder and creative director, Selima Optique, CFDA member and edCFDA executive member, #SelimaOptique | GAI GHERARDI, co-founder/co-designer, l.a.Eyeworks, CFDA member and edCFDA executive member, #laEyeworks | ROBERT MARC, president and chief creative officer, Robert Marc Eyewear, CFDA and edCFDA member, #RobertMarc

PROUD SUPPORTER OF:BROUGHT TO YOU BY: PRODUCED BY:


PEOPLE COMPANies

BENTLEY

MARCOLIN DEUTSCHLAND GMBH

Would you spend AED28,000 on a pair of sunglasses or other fashion eyewear? You might if you drove a Bentley and appreciated the finer things in life, and according to the luxury brand, you are in good company in the Middle East.Launched at the Vision-X exhibition in Dubai, the new Bentley Eyewear collection is expected to be as popular as the luxury cars carrying the same legendary name, which persuade people to part with more than AED1 Million. That’s the price to pay for a Bentley GT3 Continental V8 Sport 2016, which has been parked alongside the bespoke eyewear collections unveiled at the Dubai World Trade Centre exhibition halls, raising more than a few eyebrows.The Gold Collection frames made entirely of 18 karat solid gold, and have a lifetime guarantee. Vision and Fashion is the Bentley distributor for the Middle East.

Stephan Hinkerode, starting from 1st January 2016 will take the lead of Marcolin Deutschland GMBH. Giovanni Zoppas, CEO Marcolin Group, said: “Germany is a very relevant European Country in terms of business. So far we are performing well and have outstanding relationships with the independent opticians, however, considering our large brand portfolio, the company will start to widen and improve with Deutsch Key Accounts as well. For that reason Stephan Hinkerode has been appointed as DACH General Manager thanks to his strong background in the eyewear industry, being responsible for the development of prestigious luxury brands in this specific commercial sales channel.”

27VEDERE INTERNATIONAL – JANUARY 2016

PEOPLE COMPANies

OF

BRIEN HOLDEN

VISION INSTITUTE

Dada by Tom DaviesTom Davies started DADA a few years ago as a place where he could design outrageous glasses as he has always been inspired by the DADA art movement of the European avant-garde in the early 20th century. Soon, he discovered that he was not the only one who liked designing crazy glasses. Therefore, he has since used DADA as a way to let anyone who enjoyed being a designer, create frames. This year he has run DADA as a ultimate frame design competition and using this to help raise money for Orbis - a teaching facility and charity operating the world’s only Flying Eye Hospital. The winners of DADA will be announced on the 7th February at the 100% Optical show at London Excel. In addition, for the first time ever, DADA by Tom Davies is joining charity partner Orbis in their current campaign called Vision for Zambia, where any donation made by the public is doubled by the UK government.

The board of the Australian Brien Holden Vision Institute have announced the appointment of Professor Kovin Naidoo to the position of CEO. Professor Naidoo was appointed Interim CEO following the passing of Professor Brien Holden in July 2015. The Brien Holden Vision Institute is a non-profit global scientific, research, innovation, education, licensing and public health organisation dedicated to providing creative and advanced solutions to ensure the provision of excellent vision for everyone.

Chair of the board, Professor Brian Layland OAM, said the appointment vindicates the outstanding leadership Professor Naidoo has brought to the role in an interim capacity and his long history of exemplary service to the Institute. Professor Naidoo said the Brien Holden Vision Institute is founded on more than 40 years of extraordinary history; leadership in the industry and in the public health arena worldwide. “Importantly, the Institute’s success is due to our unanimously held goal – to create change, provide innovative solutions and lead the way,” he said.

Publisher

Edizioni Ariminum Srl

Via Negroli 51/A - 20133 Milano Italy

Tel.+39/02.73.00.91 r.a. – Fax. +39/02.71.73.46

www.vedere.it [email protected]

Publishing Director

Isabella Morpurgo – [email protected]

Advertising

Isabella Morpurgo

Editorial Staff

[email protected] – [email protected]

Layout

Enrico Alvarez – [email protected]

Subscription Department ******************Rita [email protected] [email protected]

• The journal publishes articles and releases from individual authors or firms. Publishing this material does not involve the journal’s opinion or liability.

Autorizzazione Tribunale di Milano del 23-03-1991 N. 221

Associata a A.N.E.S. Associazione Nazionale

Editoria Periodica Specializzata • Reproduction without written express authorization of

the publisher is prohibited.

ADVERTISERSDIOPS p 11

INVU Cover II

MIDO p 2-3

OMAS Cover IV

SILMO p 4

VICENZAORO Cover III

VISION EXPO & CONFERENCE p 25

International Magazine on Optics and EyewearINTERNATIONAL

ULTRA POLARIZEDTHE ULTIMATE VISION & PROTECTION

C

M

Y

CM

MY

CY

CMY

K

INVU_Woman_Ad_2016_210x297_print.pdf 1 15.09.2015 15:18:19

DON’T MISS THE NEXT INTERNATIONAL JEWELLERY SHOW.WWW.VICENZAORO.COM

f o l l ow u s o n :

fa c e b o o k . c o m /v i c e n z a o ro

t w i t t e r. c o m /x v i c e n z a o ro

vedere international january 2016

Documents