GREEN INFRASTRUCTURE STRATEGY FOR VAN NESSAPR 3 2 0 1 5

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EXISTING

PROPOSED CONCEPT

1”=150’0 75 150 FEET

LEGEND

LEGEND

Pedestrian Zone

Landscape Zone

Existing Tree

Stormwater Flow Lines

Stormwater Inlets

Project Limits

Pedestrian Zone

Access Zones [Permeable pavement at feasible locations]

Bioretention Planter[Adjacent to roadway]

Tree Space + Planting

Building Amenity Zone [Not within scope]

Bus Stand

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Stormwater Inlets

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Van Ness Commercial District Action Strategy

OVERVIEW

The Van Ness Commercial District Action Strategy focuses on Connecticut Avenue between Van Ness Street NW and Albemarle St NW. The Van Ness Strategy is a framework for reinvigoration of the commercial corridor focused on a retail, public space, sustainability, and commercial opportunities.

Study Area & Purpose

Through an understanding of the market supply and demand, and the retail spaces that exist, the Action Strategy can provide guidance for the attraction and retention of high quality retail tenants. The Action Strategy will provide a series of recommendations focused on transforming the Van Ness corridor into a truly vibrant street.

Retail By understanding the constraints of the built environment and the opportunities afforded by generous sidewalks and available space, the Van Ness Commercial District Action Strategy can help further develop the streetscape into on attractive and memorable pedestrian environment.

Public Space Building on the goals of Sustainable DC and high performance streetscapes, the Van Ness Commercial District Action Strategy will provide recommendations for applying Green Infrastructure techniques to improve the environmental performance of the corridor. Sustainability can also serve as a foundation around which to build a district identity.

Sustainability The Van Ness Commercial District Acton Strategy will identify catalytic sites along the corridor to highlight opportunities where commercial repositioning can improve the condition of the streetscape, retail quality, and livability of the corridor.

Commercial Opportunities

The Van Ness Commercial District will...

• Be widely recognized as a beautiful and energetic retail corridor known for excellent cafés.

• Provide goods and services that appeal to a wide range of customers including residents, students, and workers.

• Showcase three interconnected retail areas, each serving their own niche working together to create a vibrant community.

• Form connections between a dynamic retail environment and UDC, the International Chancery Center, and Rock Creek Park.

Vision• Develop and promote a cohesive and appealing retail

identity

• Express a unique identity for each retailer

• Extend retail brands horizontally - e.g., outdoor cafes and amenity zones

• Establish a formal Commercial District management organization

• Reposition retail spaces in the UDC Law School building

• Create three connected retail clusters

• Ensure retail spaces have adequate dimensions for contemporary retail tenants

• Develop a coordinated marketing approach highlighting the Van Ness retail identity and strong consumer base

• Support the Van Ness Vision Committee’s efforts to enhance the Commercial District

• Market the corridor with periodic retail and arts/cultural events

Proposed Recommendations

Van Ness Commercial District Action Strategy

RETAIL

Continuous Retail Storefronts

Second Level Retailer Branding

Retailer Branding Extended to the Sidewalk

Large Transparent Store Windows

Incorporate Attractive Signage

Ensure Retail Spaces are Suitable for Modern Retail

Create Gathering PlacesCreate Gathering Places Convey Retail Brand with Café Seating Convey Branding on Awnings Attractive Urban Design

Individualized Retailer Branding

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EXISTING

PROPOSED CONCEPT

1”=150’0 75 150 FEET

LEGEND

LEGEND

Pedestrian Zone

Landscape Zone

Existing Tree

Stormwater Flow Lines

Stormwater Inlets

Project Limits

Pedestrian Zone

Access Zones [Permeable pavement at feasible locations]

Bioretention Planter[Adjacent to roadway]

Tree Space + Planting

Building Amenity Zone [Not within scope]

Bus Stand

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Lights

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Van Ness Commercial District Action Strategy

RETAIL CLUSTERS

North Cluster West Metro Cluster East Metro ClusterAttributes This cluster is characterized by mature trees and older pre-1950 buildings that are lower scale. The businesses are typically household-oriented services including dry cleaners, barber shops, and nail salons. Bread Furst is a new anchor for this cluster and provides a place for community interaction.

Opportunities This cluster can become a place for residents in the surrounding neighborhood to gather.

The Northern Retail Cluster builds on its close proximity to the Forest Hills Playground by concentrating on family-oriented goods and services.

Niche

Family-oriented

Neighborhood Services

Small Town Feel

Attributes This area has wide sidewalks and larger office oriented buildings built after 1960. Retailers in this node are focused on food and beverage.

Opportunities Additional food and beverage retailers can succeed in this cluster.

Repositioning outdated retail spaces can create a strong retail corridor.

The Metro plaza can incorporate public art and become a strong community anchor.

Niche

Dining / Food

Metro Centric

Gathering Space

Attributes Retailers providing neighborhood goods and services define this cluster. Retailers include Giant Grocery Store, CVS Pharmacy, Walgreen Pharmacy, and Calvert Woodley Fine Wine.

Opportunities Repositioning retail in the southern half of this cluster can build on the success of anchor retailers to the north.

Niche

Daily Convenience Shopping

Gathering Place

1 2 3

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13

Building Amenity Zone Sidewalk Zone Landscape Amenity Zone

The Building Amenity Zone is public space located in front of building. This space can be used as an extension of the adjoining building through DDOT public space permit. In Van Ness, property owners will be encouraged to use standardized guidelines for furniture and plantings in the building amenity zone to establish a distinctive community character. These areas will provide opportunities for beautified public space offering active and passive uses such as outdoor dining and gardens.

The Sidewalk Zone is the dedicated travel path that pedestrians use to travel through the neighborhood. This path easily connects to the sidewalk on either end of the Commercial District and side streets. Focusing pedestrian travel path will make the sidewalk feel more active while leaving room for additional amenities.

The Landscape Zone is a standardized landscaping area that includes trees, plantings, bio-retention, and parking access. This area also includes public seating areas.

• Create a linear public space that softens and greens the corridor, makes the pedestrian experience more intimate and human-scaled, and better defines retail activity

• Establish urban design guidelines that visually unify Van Ness

• Differentiate public space with three distinct use zones: Building Amenity, Sidewalk, Landscape.

• Replace cobrahead streetlights with twin-twenty or teardrop streetlights

• Create focal points that activate public spaces with in each retail cluster

• Implement a way-finding system

• Incorporate bicycle parking into the streetscape

• Support temporary place-making initiatives

• Work with institutional and community partners to activate Windom Place

Proposed Recommendations The Van Ness Commercial District will...

• Demonstrate outstanding public space including landscaping that both softens and defines the corridor and green gathering places that bring people together.

• Improve streetscape to establish an attractive and unified aesthetic.

• Encourage public space that enlivens retail by creating unique opportunities to extend retail beyond the storefront.

Vision

Van Ness Commercial District Action Strategy

PUBLIC SPACE

Café Seating Branded Umbrellas Street Furniture Consistent Paving Landscaping for Stormwater Management

Focal PointsCafé Seating

Large Planting Areas

• Complete and implement the Van Ness Green Infrastructure Study recommendations to maximize paving removal along the corridor and incorporate green stormwater strategies into the proposed landscape amenity zone

• Leverage the community and local institutions to identify opportunities for collaboration around sustainability in the Commercial District

• Support provisions in Planned Unit Developments that encourage developers to go above and beyond the Green Building Act requirements

• Replace streetlights with new light-emitting-diode (LED) fixtures by working with DDOT

• Encourage residential and commercial property owners to install renewable energy by connecting them with local solar co-ops, renewable energy rebates, or the DC Sustainable Energy Utility

• Partner with the National Park Service to encourage ongoing programming and maintenance of Soapstone Valley

• Work with the Great Streets or DC Main Street program to implement and maintain a public recycling program

• Encourage property owners to install green roofs

Proposed Recommendations The Van Ness Commercial District will...

• Support investments to improve social, environmental, and economic sustainability.

• Engage in partnerships with the UDC to produce leading examples of innovative sustainability strategies.

• Public facilities will meet the highest standards for efficiency and sustainability.

• Remove excess pavement where possible to reduce the urban heat effect and stormwater runoff.

• Celebrate innovative building approaches with highly sustainable designs that contribute to the District’s sustainability leadership.

• Highlight the proximity of natural amenities and preserve Soapstone Valley.

Vision

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EXISTING

PROPOSED CONCEPT

1”=150’0 75 150 FEET

LEGEND

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Landscape Zone

Existing Tree

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Stormwater Inlets

Project Limits

Pedestrian Zone

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Bioretention Planter[Adjacent to roadway]

Tree Space + Planting

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Bus Stand

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Van Ness Commercial District Action Strategy

SUSTAINABILITY

APR 3 2 0 1 5

PROJECT AREA

CO

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Soap Stone CreekWatershed

SmithsonianZoo

Soap Stone Creek

SHADES OF GREENGREEN INFRASTRUCTURE STRATEGY FOR VAN NESS

PROPOSED CONCEPTLEGEND

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Tree Space + Planting

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Lights

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LINEAR GARDEN

FLOATING ROOM

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FLOATING ROOMS

SIDEWALK SIDEWALK SIDEWALK

34’ 34’ 34’

15.5’ 15.5’ 15.5’17’ 17’ 12’5’1.5’ 1.5’ 1.5’step-out area

step-out area

step-out area

LINEAR GARDEN

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TERRACED GARDEN

2 3 4

LID opportunity area /impervious pavement removal

Defined pedestrian walkways

POTENTIAL MATERIALS

PEDESTRIAN ZONESCORED CONCRETE [DIVERSE AGGREGATE, COLORS]

PERMEABLE PAVEMENT [AROUND LID/TREE LAWN]PERMEABLE CONCRETE PAVERS

LID AREASBIORETENTION PLANTERS

TREE SPACE + PLANTING [NON-LID]PLANTING

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EXISTING

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LEGEND

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Stormwater Inlets

Project Limits

The pavement removal strategy for Connecticut Avenue from Van Ness Street to Albemarle Street aims to improve the pedestrian experience through the addition of plantings and paving, which will simultaneously capture and filter stormwater through Low Impact Development strategies including rain gardens, planters, and permeable paving.

This is such a cool place!

1

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TREE SPACE + PLANTING

PEDESTRIAN ZONE

PERMEABLE PAVEMENT

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Sustainable Stormwater Management Facilities Install Energy Efficeint LED Lighting Implement a Public Recycling Program

From the Van Ness Green Infrastructure Study (Ongoing)

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EXISTING

PROPOSED CONCEPT

1”=150’0 75 150 FEET

LEGEND

LEGEND

Pedestrian Zone

Landscape Zone

Existing Tree

Stormwater Flow Lines

Stormwater Inlets

Project Limits

Pedestrian Zone

Access Zones [Permeable pavement at feasible locations]

Bioretention Planter[Adjacent to roadway]

Tree Space + Planting

Building Amenity Zone [Not within scope]

Bus Stand

Existing Tree

Potential New Tree

Lights

Stormwater Flow Lines

Stormwater Inlets

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• Foster a continued dialogue between community leaders and commercial property owners

• Reposition retail to enhance the office leasing market

• Prioritize investments to reposition in the Western Metro Cluster

• Support redevelopment of low-scale buildings into mixed use buildings with ground floor retail

Proposed Recommendations• Build the identity of the Commercial District through design and

programing.

• Support redevelopment and repositioning of underutilized sites, including new mixed use development with ground floor retail and pedestrian-oriented design.

• Be a well-managed commercial district, with support from local developers and property owners in a management organization like a DC Main Street.

• Highlight an “open for business” culture.

Vision

Van Ness Commercial District Action Strategy

COMMERCIAL OPPORTUNITIES

Building Amenity Zone 12’ Wide Sidewalk 10’ Wide

Landscape Amenity Zone 10’ Wide

Curbside Walkway 2’ Wide

Sidewalk 10’ Wide

Landscape Amenity zone 10’ Wide

Curbside Walkway 2’ Wide

Metro Plaza - Includes a Large Sculpture

Building Amenity Zone

Building Amenity Zone 14’ Wide

Sidewalk 10’ Wide

Landscape Amenity Zone 8’ Wide

Curbside Walkway 2’ Wide

GREEN INFRASTRUCTURE STRATEGY FOR VAN NESSAPR 3 2 0 1 5

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CONCEPT PLAN FOR GREEN INFRASTRUCTURE STRATEGY

EXISTING

PROPOSED CONCEPT

1”=150’0 75 150 FEET

LEGEND

LEGEND

Pedestrian Zone

Landscape Zone

Existing Tree

Stormwater Flow Lines

Stormwater Inlets

Project Limits

Pedestrian Zone

Access Zones [Permeable pavement at feasible locations]

Bioretention Planter[Adjacent to roadway]

Tree Space + Planting

Building Amenity Zone [Not within scope]

Bus Stand

Existing Tree

Potential New Tree

Lights

Stormwater Flow Lines

Stormwater Inlets

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Van Ness Commercial District Action Strategy

CATALYTIC LOCATIONS

PUBLIC SPACE Create three use zones Encourage existing retailers to program the space in front of their space as outdoor dining and gathering space.

Focus pedestrian travel in a clearly defined sidewalk

Widen the landscaping near the street to create a buffer from traffic

SUSTAINABILITY Manage stormwater Incorporate stormwater retention and management infrastructure into landscaping where possible

Plant trees in the larger landscaped areas to add shading and use stormwater

RETAIL Create Leasable retail space Build-out arcade of UDC Building 52

Support retail expression that extends into public space

Encourage retailers to use umbrellas to convey identity

Install higher, vehicular-oriented awnings

Install pedestrian-level signage

COMMERCIAL OPPORTUNITIES Ensure new and existing developments benefit from improved retail conditions in pursuit of office and residential tenants

PUBLIC SPACE GOAL Create vibrancy Support entertainment and activity near the Metro canopy Create spaces for pedestrians, diners, students

Coordinate the bus stop accessibility area with the retailer needs

SUSTAINABILITY GOAL Manage stormwater Implement green stormwater infrastructure especially along the edge by the curb where tree line is located

RETAIL Improve Retail Viability Install vehicular-oriented awnings to raise the perceived height of retail spaces

Support clustered outdoor tables with branded umbrellas to extend retail identity across sidewalk

Install pedestrian-level signage strategy.

Commercial Opportunities Maximize the retail opportunity at the ground-level, Metro-adjacent spaces to improve office (and residential) leasing pursuits

PUBLIC REALM Encourage Neighborhood Oriented Uses Create a neighborhood focal point for gathering that utilizes the wide sidewalks at this location

Incorporate a more informal landscape aesthetic

SUSTAINABILITY Manage stormwater Incorporate stormwater management infrastructure into landscaping where possible

Plan trees in the larger landscaped areas to add shade and use stormwater

RETAIL Modernize storefronts Encourage each retail space to install awnings and signage that:• Identifies it as a business• Clearly indicates the purpose of the

business• Engages the pedestrian and

enhances the sidewalk experience

COMMERCIAL OPPORTUNITIES Build on the Class A retail space being constructed immediately to the south

Capitalize on the influx of new residents adjacent to the properties by improving quality and design of the spaces, quality of inventory (where appropriate), and level of customer service

A

B C

Strategies View A Strategies View B Strategies View C