sperry van ness tech tour 2013
DESCRIPTION
Diane Danielson, CPO of Sperry Van Ness International Corp. gives an overview of social media and commercial real estate and how SVN leverages their online tools.TRANSCRIPT
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Social Media & #CRE: The 5 Things You Need to Know
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Social Media and the Sales Cycle
©2012 DKD New Media Strategies, LLC
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5 Things You Need to Know about Social Media in 2013
1. LinkedIn is your CV/Bio. Work it!
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5 Things You Need to Know about Social Media in 2013
1. LinkedIn is your CV/Bio. Work it!
2. Social media drives search engines
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How do search engines work?
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Top sites in the United States
1. Google
2. Facebook
3. YouTube
4. Yahoo!
5. Amazon.com
6. LinkedIn (#11 in 2012)
7. Wikipedia
8. Bing
9. Craigslist.org
10.eBay
11. Twitter (#7 in 2012)
12. Blogspot
13. Windows Live
14. Pinterest
15. Go
16. CNN Interactive
17. Tumblr
18. MSN
19. PayPal
20. The Huffington Post
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5 Things You Need to Know about Social Media in 2013
1. LinkedIn is your CV/Bio. Work it!
2. Social media drives search engines
3. Social media makes you smarter
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5 Things You Need to Know about Social Media in 2013
1. LinkedIn is your CV/Bio. Work it!
2. Social media drives search engines
3. Social media makes you smarter
4. Twitter Hashtags
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#Hashtags & Keywords
• #CRE• #CRElisting• #Multifamily• #Industrial• #Office + #CRE• #Medical + #CRE
• Sperry Van Ness• @SVNIC• “Thx for the RT’s”• #FF• #CREjavaclub• #Recon2013
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5 Things You Need to Know about Social Media in 2013
1. LinkedIn is your CV/Bio. Work it!
2. Social media drives search engines
3. Social media makes you smarter
4. Twitter #Hashtags
5. Be interesting
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How to leverage the SVN Monday Morning Sales Call
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Monday National Sales Call
• Open to all advisors & outside brokers• SVN promotes properties during call and
via social media after the call.
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