uxcon / thinking less, living more / oli shaw
TRANSCRIPT
Thinking less, living more: Creating a human shaped world Oli Shaw - Global service design director
UXCON16: The future of business | September 30th Brescia (Italy)
Company culture and employee satisfaction is a core component to attract the best talent and retain the best employees.
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Started, grown and transformed design studios on multiple continents.
Worked in the design and creative space for more then 18 years, for clients across the world.
Identified and solved; business problems, improved cx and improved employee experiences.
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We grow businesses by designing new experiences for humans, enabled by technology.
We are a global strategic design firm making innovation happen for the world’s most ambitious companies.
We design products, services, digital and mobile applications and brand experiences and fuse them with technology.
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Design drivers which can help in this area:
1. Anticipation of customer needs and desires
2. Automation of tasks and chores
3. Personalised bespoke tailored experiences
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When designing for ‘thinking less’ there are some principles to consider:
1. Know me as an individual
2. Give me controls I can understand
3. Help me achieve my ultimate goal
4. Do the repetitive and mundane for me
5. Make suggestions that have value to me
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Design drivers which can help in this area:
1. Anticipation of customer needs and desires
2. Automation of tasks and chores
3. Personalised bespoke tailored experiences
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When designing for ‘thinking less’ there are some principles to consider:
1. Know me as an individual
2. Give me controls I can understand
3. Help me achieve my ultimate goal
4. Do the repetitive and mundane for me
5. Make suggestions that have value to me
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Do you know how this will improve your CX & the impact on your:
1. Customer acquisition cost,
2. Customer loyalty,
3. Customer lifetime value
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Or how it can help with your:
1. Employee satisfaction
2. Employee productivity
3. Or to help take costs out of your business?
Thanks Gracias Gràcies Danke
Tak Takk Tack
Obrigado
Oli Shaw Global Service Design Director [email protected]
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