EVALUATION QUESTION

How effective is the combination of our main products and the ancillary?

Monday, 16 March 2015

THE ADVERTISING JOURNEY

The advertising journey where by the first text that our audience come into contract with will be the poster. Therefore a bold in your face close-up depicting one of our characters face will capture the eye and interest hopefully making them want to read our article and ultimately the final movie. By the time they arrive at the start of the movie they will know vaguely what to expect from what they have read and viewed.

Monday, 16 March 2015

CREATING A RECOGNISABLE

BRAND

We were as consistent as possible with the font, lighting, themes and style.

Same font

Dark and gritty The combination of our three products was key in creating a solid recognisable brand that our target audience was able to easily identify with.

Monday, 16 March 2015

Intertextual references used throughout the movie together with a narrative suitable for higher social classes. Similarly a well written article and poster full of connotations will crave their intellect.

With a targeted audience of age 15-30 and social class demographic of A,B and C1, all three of our products had to be reasonably sophisticated and well written to maintain our audience’s interest.

TARGET AUDIENCE

Monday, 16 March 2015