ux lessons from the ussr: the trouble with manifestos
DESCRIPTION
This presentation was given by our Creative Director, Erik von Stackelberg at FITC Toronto 2013.TRANSCRIPT
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UX Lessons from the USSR: The Trouble with Manifestos
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UX & professional services.
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Erik von who? Erik von Stackelberg, Creative Director @stackelberg
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The Argument
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Creating digital products is an interdisciplinary undertaking. Equally, the process we use should also embrace diverse methods where they make sense.
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Goals, in order of usefulness…
• Discussion for process wonks. • Survey of techniques. • A sample process for building
digital products (no patents pending!)
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Disclaimer
• This isn’t sexy. • This is anecdotal. • I’m not from Russia. • I speak really quickly.
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On Manifestos
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Wikipedia says:
“A manifesto usually accepts a previously published opinion or
public consensus and/or promotes a new idea with
prescriptive notions for carrying out changes the author believes
should be made.”
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The Communist Manifesto.
On Manifestos
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Religious creed.
On Manifestos
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Brand manuals.
On Manifestos
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Process manifestos.
On Manifestos
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Adaptive: The Agile Manifesto.
On Manifestos
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The Agile Manifesto (Abbreviated)
• Individuals and interactions over processes and tools
• Working software over comprehensive documentation
• Customer collaboration over contract negotiation
• Responding to change over following a plan
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A Really Reductive Explanation of Agile
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Predictive: The Waterfall Manifesto.
On Manifestos
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A Really Reductive Explanation of Waterfall
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The Lean “Manifesto.”
On Manifestos
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The UCD “Manifesto.”
On Manifestos
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On Interpretation
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Words don’t kill process.
On Manifestos
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People kill process.
On Manifestos
Opinion!
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Proposed Spectrum of Interpretation
• Fundamentalist • Dogmatist • Moderate
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Appropriate and mashup.
On Manifestos
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On Bricolage
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Wikipedia says:
“…bricolage is the construction or creation of a work from a diverse range of things that happen to be available, or a
work created by such a process.”
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A spectrum of interpretation.
• Fundamentalist • Dogmatist • Moderate • Bricoleur
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Process bricoleurs.
On Manifestos
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Being agile about Agile.
On Manifestos
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The Lean user-centred Agile waterfall bricolage.
On Manifestos
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Disclaimer: Apples & oranges.
On Manifestos
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Key Roles & Team Structure
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Team Structure
There’s no “I” in team. On mixing the traditional creative process with some Agile !avouring.
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Death of the design hero.
Jeff Gothelf
Team Structure
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Nunchuk skills, bow hunting skills.
Team Structure
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Team pwnership.
Team Structure
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Collaborative client buy-in.
Team Structure
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Key Roles
Balancing expertise and empathy. On modifying traditional Agile roles to share responsibility but maintain diversity.
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Key Roles
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Creative & Tech Reps.
Key Roles
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PO as UX strategist.
Key Roles
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“We’re special”-ists.
Key Roles
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Process
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Process
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Process: Discovery
On adding an early dash of UCD research and Lean validation into the Agile framework.
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“What” is dangerous.
Process: Discovery
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Ask why before what.
Process: Discovery
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Process: Product De!nition
On mashing some user-centered design planning into the Agile framework.
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UI should be pop, not high art.
Opinion!
Process: Product De!nition
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Backlogs are useful.
Process: Product De!nition
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Story maps are hella useful.
Jeff Patton
Process: Product De!nition
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Look ma, it’s the MVP!
Process: Product De!nition
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Process: UX De!nition
On adding models into the mix to net waterfall-like client comfort and design vision (and Lean early validation).
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Dawn berret, begin design studio.
Process: UX De!nition
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Stop and smell the "owers.
Process: UX De!nition
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Create an archive of cheat sheets.
Process: UX De!nition
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Get early effort estimates.
Process: UX De!nition
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Anyone can play!
Process: UX De!nition
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Play with some models.
Process: UX De!nition
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Colours, lens !ares, bevels, ooh la la!
Process: UX De!nition
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Defy the mishmash GUI.
Process: UX De!nition
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There’s more to life than being ridiculously good-looking.
Process: UX De!nition
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Complementary head massage?
Process: UX De!nition
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Process: UX De!nition
On MacGyvering experience criteria into the backlog.
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MOAR! Process: UX De!nition
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De"ne the MDP.
Process: UX De!nition
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Process: Implementation
On integrating UCD practices into Agile sprints.
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Inline vs. staggered design.
Process: Implementation
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Client input windows.
Process: Implementation
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Creating digital products is an interdisciplinary undertaking. Equally, the process we use should also embrace diverse methods where they make sense.
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Sans Bricolage
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Sans Bricolage
There are arguments against process bricolage. Here are some.
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If you have to change it, you’re doing it wrong.
Sans Bricolage
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Aren’t we supposed to stay "exible?
Sans Bricolage
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First, become a master.
Sans Bricolage
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Become a master of the principles.
Sans Bricolage
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This is all kosher.
Sans Bricolage
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Wrapping Up
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Creating digital products is an interdisciplinary undertaking. Equally, the process we use should also embrace diverse methods where they make sense.
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Sample Pro-Services UX Bricolage
• Roles: T-shaped people
• Lean Research: Asking why before what
• UCD Backlog: Story maps
• Collaborative Visioning: Design studios
• Models: Art boards, key archetypes
• MDP: Experience criteria
• Implementation: Lean validation
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Resources I wish we had 4 years ago.
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Erik von Stackelberg
@stackelberg
Thank you!
Myplanet Digital
myplanetdigital.com
@myplanetdigital
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UX Lessons from the USSR: The Trouble with Manifestos
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Dwight D. Eisenhower says:
“In preparing for battle I have always found that plans are
useless, but planning is indispensable.”
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Sun Tzu says:
“Strategy without tactics is the slowest route to victory. Tactics
without strategy is the noise before defeat.”
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On Manifestos
MacGuyver Moment http://www.youtube.com/watch?v=L9L0gVzOLds 2:05
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Items
• MAKE IT USEFUL FOR THE AUDIENCE. • MAKET IT ENTERTAINING. • More anecdotes? • Todo: mine responsive design for quips./ • Intro, Framing • 5min MPD/Erik Intro • 5min Argument: Manifestos, value systems are products of metanarratives.
People commit so heavily to a particular ideology or literal approach (fundamentalism) that they can sometimes forget the intention (USSR/marxism history here.) Bricolage inhibits fundamentalism because it exposes us to other approaches constantly. Trouble with manifestos is actually trouble with fundamentalism. Fundamentalism (Stalin)—> Moderates (selective church goers—don’t do everything) —> Bricoleurs (using the pieces that make sense but actually adding their own too) (Canadians). Give art example? Realists, Modernists, Postmodernists?
• 5min Argument: Bricolage 5 min, postmodern video. Bricolage as the opposite of fundamentalism. Use what works.
• Agile, Waterfall, UCD, The Manifestos • 5min Our process, broadly (rather than going into details of each school of
thought) Lifecycle of a project. Disclaimer: not here to make a case for the process, just using it as a case study to explore bene!ts of bricolage/avoiding fundamentalism. ( Q: is bricolage the same as denying fundamentalism/manifesto?) Initial “why”—ensures we minimize the waste in pivoting.
• Focus on different parts, the things we integrate, rather than proving lack of value in/issues with other approaches? E.g. “De!nition” todo list as a backlog—goal-centric (bring in UCD). Why? Spec, problems. Agile solves. Feature backlog problems, UCD solves.
• Team structure—Agile asks for a role blindness. • Primer/Context. Agile – things we like, things we don’t. Waterfall, things we like,
things we don’t. Lean UX things we like, things we don’t. • 5min Peculiarities of UX: Roles, spread of skills, need for holistic view. • 5min Peculiarities of Professional Services: Single releases, waterfall
expectations, multilayer approval. • “War stories?” Staggered sprint (Sav), Delayed approval (not everyone in the
room), Business validation but no user validation. • Mashups/remixes. Macguyver moment. Focus mashups—e.g. “Staying
Creative.” Interdisc. of Agile + Design studio of UCD/arch + deliverables of waterfall?
• Key lessons?
• Techniques & Tools • 5min Vision: Story maps • 5min Collaboration and insight: Design Studios • 5min Inline design & inline testing
• Resources
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Lean validation.
Process: Implementation
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Design spikes
Process: Implementation