manifestos slide draft

Si-HeartJessie Warfel & Shamar Williams

Thursday, July 24, 14

Love Music? .....Love Si-Heart!

Sirius XM radio to partner with iHeart Radio.

A written letter of request sent to iHeart Radio

increasing profits and customer base.


Company Overview

a radio service that provides commercial music from every genre all day everyday.

listen conveniently from anywhere home, office or car.

more than 165 channels, 72 commercial free music stations, over 11 sports stations, 22 talk and entertainment channels, 15 news and issues, 9 traffic and weather and more.

“Listen to everything, everywhere


Clear Channel contains 2 main media businesses.

Clear channel provides a diverse array of advertising and marketing opportunities as well as entertainment services.

Online and mobile services through I Heart Radio in the form of program syndication, traffic services, music research services and independent media representation.

Cumulus Media is the second largest radio stations operator.

Provide marketing solutions in 110 metropolitan areas introducing not just big corporations but small businesses as well.

A listener base of 150 million consumers through radio, digital media, email and onsite promotions,

customers build a secure brand and tap into $4 Trillion worth of spending power.

535 station and broadcast to 110 cities.

Competition


Business Climate

The Federal Communications Commission act of 1934 govern Sirius XM.

Follow rules and regulations for using satellites

Renew their licenses in a timely fashion.


Market Position

Profit margins have been unsteady

Signs of struggle in past.

Last negative drop December of 2010.


Threats

intense competition

Struggling economy

Licenses & Regulations


Strategy


Legal Factors

Partnership, contracts will be made to protect both parties with salary, share profits, losses & financial accounting

Register new Si-Heart Radio logo with uspto.gov (Trademark).

Register a vendor’s license with Department of Taxation


Year OneDate/TimeframeEvent/Milestone

July 12, 2014/1 day Sirius XM Radio builds and cap:vates new techniques for they’re brand.

July 13, 2014/1daySirius XM Radio develops a business plan to enhance their consumer radio playlist sta:ons.

July 14, 2014/2daysSurveys are taking on the new business venture.

July 17, 2014/1daySirius XM Radio writes a Four-‐page approval leKer for considera:on.

July 18, 2014/1dayThe idea and business plan is pithed to iHeart Radio.

Year TwoDate/TimeframeEvent/Milestone

January 5, 2015/3 daysiHeart Radio reviews the approval leKer.

January 9, 2015/1 dayiHeart Radio agrees to partner with Sirius XM Radio.

January 10, 2015/2daysThe brand image for Sirius XM Radio/iHeart Radio Is presented publicly with a new logo.

January 13, 2015/1dayA music concert occurs to help fundraise the new business model.

January 14, 2015/1daySirius XM Radio legally partners with iHeart Radio

Year ThreeDate/TimeframeEvent/Milestone

February 5, 2016/2 daysSirius XM Radio and iHeart Radio launches they’re first official website.

February 8, 2016/2daysCommercial is aired on MTV, VH1 & CMT to market the new en:ty.

February 11, 2016/1dayRibbon is cut for the new Sirius XM Radio/iHeart Radio building.

February 12, 2016/2daysThe company is franchised and opens stores around the U.S.

February 15, 2016/1 dayThe company develops a commercial radio show for broadcas:ng.


Conclusion
