ux for disruption
TRANSCRIPT
UX FOR DISRUPTION
USER EXPERIEN
CE
WHAT IS AN EXPERIENCE?
WHAT IS AN EXPERIENCE?
WHAT IS AN EXPERIENCE?
USER EXPERIENCE
?UI = UX
UI = UX
WHO NEEDS
UX?Software Product
UI Designer SoftwareArchitect /Developer
ProductOwner
QAEngineer
SecurityExperts
USER
USER
PERSONASUSER
PRODUCTOR SERVICE
IS GREAT USER
EXPERIENCE A
COINCIDENCE?
PUSHor
PULL
PUSHor
PULL
PUSHor
PULL
PUSHor
PULL
IS GREAT USER
EXPERIENCE A
COINCIDENCE?
NOT A COINCIDENC
E
AFFORDANCE
PRODUCT
DON NORMAN
DON NORMAN> DESIGN
PRINCIPLES> THE DESIGN OF EVERYDAY THINGS> MOBILE USABILITY> LIVING WITH SIMPLICITY
JAKOB NIELSEN
JAKOB NIELSEN> 10 USABILITY HEURISTICS> USABILITY ENGINEERING> INTERNET USABILITY> EYE TRACKING FOR WEB
MAKE SURE YOUR
PRODUCT CONFIRMS
TO UX PRINCIPLES
PROCESS
GO LEAN UX
PROCESS
MVPMINIMAL VIABLE
PRODUCT
PROCESS : LEAN UX
MVPMINIMAL VIABLE
PRODUCT
PROCESS : LEAN UX
USE TOOLS EXCESSIVELY
PROCESS : LEAN UX
USE TOOLS EXCESSIVELY
A/B TESTING
MULTIVARIATE
TESTINGANALYTI
CS
UX FOR DISRUPTION
UX FOR DISRUPTIO
N
TECHNOLOGY AS
A FACILITATO
R
DISRUPTION
1990 TO 2012
TECHNOLOGY AS
A BUSINESS DISRUPTOR
DISRUPTION
NOW.
DISRUPTION
> WORLD’S LARGEST TRANSPORT PROVIDER> OWNS NO CABS> REVENUE $10 BILLION
DISRUPTION
> LARGEST HOSPITALITY PROVIDER> OWNS NO CABS> REVENUE $1 BILLION
DISRUPTION
DIE IF YOU DON’T INNOVATE
DISRUPTION
WHEN WE THOUGHT
FUTUREDIE IF YOU DON’T DISRUPT
IF YOU ARE STILL NOT CONVINCED
DISRUPTION
WHAT IS BEHINDDISRUPTION?
WHAT IS BEHINDDISRUPTION?
UX FOR DISRUPTION
GO. EXPLORE!
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