Social Media Workshop2011 President’s SummitThursday, April 14, 2011

Learning Technology Center, UWMSharon Stoerger, Tanya Joosten, Alan AycockLTC@uwm.edu

Today’s Workshop• Part 1: Getting Started with Social Media– Using social media: What is it, and why use it?– Setting up Twitter and Facebook– Managing your social network

• Part 2: Pedagogical Practices with Social Media– Using social media in education– Archiving Twitter data– Visualizing Twitter data

PART 1: GETTING STARTED WITH SOCIAL MEDIA

What is social media?

One Definition (boyd & Ellison, 2007)

• Web-based services that allow individuals to:– construct a public or semi-public profile

within a bounded system;– articulate a list of other users with whom

they share a connection; and – view and traverse their list of connections

and those made by others within the system.

• http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html

Why is social media valuable?

• Increase communication• Increase feelings of connectivity• Increase online learning community• Increase learning

WHO IS USING SOCIAL MEDIA?

What are you using?

Why are you using it?

Let’s Get Started with Twitter!

http://twitter.com

And Now We Tweet!

WHAT ABOUT FACEBOOK?

Creating a Facebook Fan Page http://www.facebook.com/

Create a Page

Creating a link

Editing your Facebook-Twitter link

Managing your Social Network

• Social Dashboards– TweetDeck (http://www.tweetdeck.com/)– HootSuite (http://hootsuite.com/)– Seesmic (http://seesmic.com/)

• Social Browsers– RockMelt (http://www.rockmelt.com/)– Fizzik (http://www.fizzik.com/)

Why Social Dashboards and Browsers?• One post – multiple social media• Hashtags (e.g., #edtech)– Class discussions– Conferences– Webinars

• Real time• Monitor multiple conversations at a glance

Social Dashboards - TweetDeck

Social Browsers – RockMelt

PART 2: PEDAGOGICAL PRACTICES WITH SOCIAL MEDIA

Pedagogical Uses of Social Media• Announcements• Supplemental information• Live microblogging• Personal learning networks– Making connections (e.g., Siemens, 2004)– Learning from outside “experts”

• Collect real world data• Twitter polls• Other?

Backchannel Communication

• Like passing notes• Zero digital clutter• Networked conversation inside/outside

classroom• Crowdsourcing in real time• SpeedTribes

Archiving Twitter Data• Issues - Twitter TOS – Twapperkeeper– 140kit

• One Alternative: The Archivist– http://visitmix.com/labs/archivist-desktop/– Pros: desktop, tweets/hashtags, visualization, easy

export to EXCEL– Cons: Windows desktop application – Web version http://archivist.visitmix.com/5da57ce5/2

Another Option: Tweetdoc http://www.tweetdoc.org/ #pelc11

Why archive?

• Takeaways– Write a book– Create a tweetbook

• Record of discussion• Research/analysis• Personal repository

Visualizing Twitter Data• Text clouds – Wordles/Tagxedo/Tag Clouds via TweetStats

• Conversations – Twitterfall

• Visualization tools with public forum – Many Eyes

• Analytics/Statistics – TweetStats

• Social Network Analysis – Mention Map

Why Visualize?

• Helps us understand the learning process

• Self-organizing maps = mimics way brain organize information & find patterns

• Reveal hidden patterns, highlight connections, change the way we think about data

• Clarify the narrative

• Visual learners

Visualization ExamplesTweetStat

s

Wordle

Mention Map

Twitterfall

Questions?

LTC@uwm.edu

Sharon Stoergerstoerger@uwm.edu

Tanya Joostentjoosten@uwm.edu

Alan Aycock aycock@uwm.edu

Additional Resources• UWM Social Media Grant project

– http://uwmsocialmedia.wikispaces.com

• Presentation and Data– http://uwmsocialmedia.wikispaces.com/Presentations+by+Tanya

• Set-up Instructions– http://uwmsocialmedia.wikispaces.com/Howtosocialmedia10

• Creating a Twitter Account – http://tinyurl.com/4lkdkj3

• Creating a Facebook Fan Page– http://www.facebook.com/pages/create.php

References• Heiberger, G., & Harper, R. (2008). Have you Facebooked Astin lately? Using

technology to increase student involvement. New Directions for Student Services, 124. Retrieved http://tinyurl.com/4vygtde

• Higher Education Research Institute (HERI). (2007). College freshman and online social networking sites. Retrieved from http://gseis.ucla.edu/heri/PDFs/pubs/briefs/brief-091107-SocialNetworking.pdf

• Junco, R., Heibergert, G., & Loken, E. (2010). The effect of Twitter on college student engagement and grades. Journal of Computer Assisted Learning. http://blog.reyjunco.com/pdf/JuncoHeibergerLokenTwitterEngagementGrades.pdf

• Kopytoff, V. G. (2011). Blogs wane as the young drift to sites like Twitter. The New York Times. Retrieved from http://www.nytimes.com/2011/02/21/technology/internet/21blog.html?_r=1

• Zickuhr, K. (2010). Generations 2010. Washington DC: Pew Internet and American Life. Retrieved from http://www.pewinternet.org/Reports/2010/Generations-2010.aspx