utappy mobile | 5 best social marketing strategies
DESCRIPTION
The complete social marketing guide for mobile advertisers and publishers. Utappy reveals how to best utilize the top 5 social networks, with the rapidly expanding mobile media engagement. Covering Facebook, Twitter, Youtube, LinkedIn, Pinterest, Instagram, Tumblr and more.TRANSCRIPT
Advertising Utopia for Mobile Apps
The Mobile-first Audience PlatformIntroducing Advanced User Acquisition for Developers and Publishers
Quality/Quantity Engagement
Virality
Word-of-mouth advertising
Building brand loyalty & Awareness
Humanization of the brand
5 Unique Social Media Features
Get Them Where They Are!
Looking for users...?
Social Media Spend Forecast 2012-2016
Social Networking Service 1.28 billion users (March 2014) 2nd in Alexa Available in 70 languages Instagram, What’s App?, LiveRail Advertising- 90% of FB rev
Facebook is a social utility that connects you with the people around you
Facebook Ads With the face to the Advertisers:• Native advertising• Audience targeting: Custom
Audience, LBS, interest, Hobbies… • Addition of Call-To-Action: Install button case study • Easy to use self service-Power
Editor • Death of the
What's Happening?
• Microblogging network• 200 million Active users• Sophisticated, Unique
behavior- #hashtags, tiny URLs • Unique Sound ♪
-Vine
Best Practices
• 238 million users• Multilingual• Premium Profiles- special
features
Positioning:one of the largest sources of content creation and curation for professionals.
Image, interest-based, community
Promoted Pins- Beta
Images sharing , community, Brand Fans, User base- young and loyal .
What’s App?
After FB- Reality: • Perfect LBS • Content-based advertising
Remember this?
What’s App?
tumblr
Community, interest, Blogs
One word about
Marketers debate whether YouTube is a Social media network?
Yes!• User profile, following, Circles,
feedback, post and sharing videos
• Connect to Google+*
• Top Social Media
Innovation of the Decade” (2009)
NO!• YouTube is considered a “video-sharing
website on which users can upload,
share, and view videos”
• Unilateral communication between
Product/brand and end user
NOTE- BRANDS MUST USE YOUTUBE AS ON OF THEIR MARKETING CHANNELS
Catch 22… What that guy said-Where advertisers are in, Users are out…
2014 Trends: It’s About Creative Engagement! • Investment in Social Media Will Become a Necessity, Not a Luxury• The rise of the fallen- The return of the forgotten Social networks:
oGoogle+ Will Become a Major FactoroMySpace expected to grow
• Image-Centric Networks Will See Huge Success• Blogging is not dead!• Micro- Video Marketing
Thirsty for more?
Visit our website http://www.utappy.com
Or Drop us a line:.info@utappy com