mobile marketing strategies - michael martin - ses san francisco 2010
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Getting Mobilized! Mobile Marketing Strategies by Michael Martin at SES San Francisco 2010TRANSCRIPT
Presented by Michael Martin PMP of
Getting Mobilized with Mobile SEO
Getting Mobilized with SEOAndroid Opening Up Mobile Search
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Mobile Search Space
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Getting Mobilized with SEO
Mobile Search is a true battle of the top 3
Local Intent of Mobile Search
Copyright © 2010 Mobile Martin All Rights Reserved.
Getting Mobilized with SEO
Nearly 50% of Online Search has a Location Intent Especially on Mobile Devices
SEO 101 Keep Your Mobile Site in the Family
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Getting Mobilized with SEO
Proper Rendering for Mobile Search
Copyright © 2010 Mobile Martin All Rights Reserved.
Getting Mobilized with SEO
Useragent
CSS
DocType
Speed
<link rel="alternate" media="handheld" href=“X.htm" />
In the <HEAD> code can be used for Google toredirect to the mobile friendly version
XMLTouch
Microformats & Web 3.0 Search Preparation
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Getting Mobilized with SEO
<div xmlns:v="http://rdf.data-vocabulary.org/#" typeof="v:Person"> <span property="v:name">Michael Martin</span> <span rel="v:address"> <span typeof="v:Address"> <span property="v:locality">San Diego</span> <span property="v:region">Ca</span> <span property="v:postal-code">92122</span> <span property="v:country-name">USA</span> </span> </span> <div rel="v:geo"> <span typeof="v:Geo"> <span property="v:latitude" content="32.8675" /></span> <span property="v:longitude" content="-117.2215" /></span> </span> </div></div>
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Thank YouMichael Martin PMP of
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Mobile Marketing Site: http://www.MobileMartin.com/
Copyright © 2010 Mobile Martin All Rights Reserved.