marketing strategies for 2012 the year of mobile engagement
TRANSCRIPT
Paul Potratz @potratz
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Paul Potratz @potratz
Facebook.com/ @TKCarsitesinc
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The Year of Mobile Engagement
Marketing Strategies for 2012
Free Strategy Tips: Text Think Tank to 96362
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OtherBillboard
Direct Mail
Newspaper
Radio
TV
TVRadioNewspaperDirect MailBillboardOther
2006 Automotive Marketing Plan
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PR
Video Search
Landing Pages
Dealer Website
Social Media SEM
Mobile
SEO
Online Rep
3rd Party Leads
Direct Mail
Billboard
NewspaperTV
Radio
2011 Automotive Marketing Plan
Old Way!!!!!
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Paul Potratz @potratz
MarketingThe Turning Po
int
of
The Strategy and The Rules Have Changed!
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{Challenge}
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{Smart vs Pad}
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{5.5 Billion}
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{1out of 2}
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{Mobile Site?}
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{Re-Targeting}Behavioral Marketing
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{Reviews}
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{Adwords/PPC}Carrier DiscountClick To CallExtensionsDisplay AdsVideo Ads
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{Video PPI}
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{Social Games}
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{SMS/Text}24 to 208% Increase!
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{QR Codes}20Thursday, December 15, 11
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{Location Based}
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{App Marketing}15 Billion!
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{Dealer App}
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Paul Potratz @potratz
Blog.TKCarsites.com
Soshable.com
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{Questions}
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