using social media to reach the public
DESCRIPTION
Presentation for the SC Municipal Clerks and Treasurers Institute.TRANSCRIPT
Using Social Media to Reach the Public
2011 SC Municipal Clerks & Treasurers Institute
September 15
Dr. Curtis R. Rogers, Communications DirectorSC State Library [email protected]
Agenda• Overview (interactive vs. talking
head)• Video• Questions & Answers• Examples • Group Exercise with Review
What are your first thoughts?
How is local government changing?
Have a Social Media Policy
• Be sure to have a social media policy for your office!
• SC Budget & Control Social Media Policy - http://www.state.sc.us/dio/SocialMediaPolicy.pdf
• SC State Library Social Media Policy - http://slidesha.re/akC65J
• Find more examples at Social Media Governance -http://socialmediagovernance.com/policies.php?f=5
Review of SC County Government Web Sites for Social Media Logos
(August 2011)County Twitter Facebook Youtube Other
Anderson 200+ 200+ Yes
Aiken 4 accounts 4 accounts No
Beaufort 100+ 80+ Yes
Charleston 600+ 400+ No .TV/USTREAM
Chesterfield No 2,000+ No
Dorchester No No No RSS only
Kershaw No 500+ No
Richland 1200+ 700+ Yes Podcasts
Learning exercise• Think about Social Media, the communities you
serve, and your office workflow.
• In small groups, take ____ minutes to discuss:
1. How to get more involved.2. How to make social media more effective.3. What are your next steps?
• Each group selects a note taker/speaker to report on what was discussed.
• Reports – each group will have 2 minutes to report on your discussion.
Your homework
assignment:
Resources• How to Embrace Social Networking in Local
Government by Pamela Weaver Antil. ICMA press. http://tinyurl.com/3pl4zht
• 5 Objections to Social Media in Government … and their Responses by Kieran Harrop. http://tinyurl.com/43883hz
• GovLoop – Social Media for Government Employees• DISCUS – South Carolina’s Virtual Library • Use your local public library!
Be flexibleFlickr:Ingorrr
Don’t be hostile to new technology
Flickr:Lara604
Treat new technology like they would.
Flickr:woodleywonderworks
Flickr:whiteafrican
Keep up!
Play & Experiment Flickr:The Lightworks
Flickr:lovelypetal
