increasing reach, engagement and revenue with social media
DESCRIPTION
DC digital week presentation.TRANSCRIPT
Increasing Reach, Engagement,
and Revenue with social media
By Danielle BrigidaDigital Marketing ManagerNational Wildlife Federation
Our mission is to help…
Goals: Increase reach, engagement and revenue
Listening leads to our goals…
Search Sites for KeywordsSearch News Search Blogs
Search Social Sites
Pull Them Into a Listening Dashboard
We Explore Communities = Reach
Gardeners Caregivers Locally Concerned EnthusiastsCaregivers Activists
Sifting through Communities
Tracking Mentions and Having Converstaions
Tracking Allows for Engagement
NWF’s Certified Wildlife Habitat Community
Return on Engagement
*This article was pulled together by Kelly Senser with members from the community
Measuring Engagement
We Track Content Sharing
We Identify Trends
How Do We Address Revenue?
Ways to help…
Engaging
We Build Networks
We Learn All the Time
Qualitative both/and Quantities
Recognize Investing Takes Time
•Pick Your Goals•Measure Strategically•Manage Expectations
Return Comes in Many Forms