how to reach your audience through social media

How to reach your audience through social media

Brian Reuwee, MBAAccount ExecutiveDrake & Company

Brian Reuwee - Drake & Company 2February 27, 2009

Who will read your stuff?


Reaching your audience


Alpha Zeta’s social network


Too much information Not enough knowledge


How do you find knowledge?

Print Online Friends


Macro vs. Micro

Mass media = push Social media = pull


Gatekeepers


Borders to knowledge?


Expanding your reach

Search for new social media technologies Determine if technology is useful

Where is your audience currently? Measure (adoption rate, users, followers, etc.)

Utilize effective: look for ways to tie together many social technologies (FriendFeed, Plaxo, Ping.fm, Splitweet, etc.)

Discard ineffective


What should I use?

Social Networks: engagement, personalization Blogs: Comments, responses Microblogs: Action RSS Feeds: info sharing, credibility, loyalty Social bookmarking: info sharing, credibility, loyalty Video: engagement, buy-in, viral video Wiki: collaboration between members, readers,

employees, audience Photosharing: engagement, personalization, buy-in


What social media am I using? Primary

Facebook Blogger Twitter Picasa Ping.fm Del.icio.us StumbleUpon

Secondary LinkedIn YouTube Plaxo MySpace Splitweet Tweetie iGoogle (other

Google tools)


Final thoughts

Social Media helps knowledge reach a targeted, yet global, audience

Relevant content >> engagement Go where your audience is at (discard

unused technologies) Develop a personality online (don’t be

just a brand or journalist – be you).


Resources

Here Comes Everybody – Clay Shirkey Groundswell – Charlene Li, Josh Bernoff http://www.interactiveinsightsgroup.com/b

log1/ultimate-how-to-grow-your-social-media-network/

http://www.journalism-is-dead.com/ AgWired.com (Chuck Zimmerman) AgJobNetwork (Mark Jewell)

how to reach your audience through social media

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