using social media for improving b2b reach

© Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive

Neha Malik Grazitti Interactive [email protected] www.grazitti.com

Using Social Media for Improving B2B Reach


90% of B2B buyers are using Social media tools often to research & execute purchases.

Social Media for B2B Companies


50 % B2B companies are tapping the power of Social media for Lead Generation.



It has reduced the gap between their marketing teams and business prospects.


As a Marketing Director, Digital

Marketing Manager, Program Manager,

you need to consider Social Media for:

Brand Building

Lead Generation

Business as a Human Being

Customer Retention


Brand Building Peddinghaus corporation a premier manufacturer of steel equipment, utilized You Tube channel for increasing its brand awareness and within a short span amassed 28,000 YouTube views on their channel


Brand Building

Companies achieve Strong business recommendations with Word of mouth through social media channels.

Peddinghaus corporation a premier manufacturer of steel equipment, utilized You Tube channel for increasing its brand awareness and within a short span amassed 28,000 YouTube views on their channel


Brand Building

Companies achieve Strong business recommendations with Word of mouth through social media channels.

User love your brand by seeing your company name, logo, posts and other details on Social Media.

Peddinghaus corporation a premier manufacturer of steel equipment, utilized You Tube channel for increasing its brand awareness and within a short span amassed 28,000 YouTube views on their channel


Lead GenerationKinaxis, a leading Supply chain management company, doubled lead generation and web traffic numbers with an online social video campaign.



35% Companies use social media to drive inbound leads to increase revenue.



35% Companies use social media to drive inbound leads to increase revenue.

SMO boosts your website traffic through social networking websites, forums, social feeds and more.


Business as a Human BeingGeneral Motors launched “Faces of GM” video campaign, which syndicated across GM’s owned channels and blogs, helped humanize the company to come out of bankruptcy.


Business as a Human BeingGeneral Motors launched “Faces of GM” video campaign, which syndicated across GM’s owned channels and blogs, helped humanize the company to come out of bankruptcy.

Social engagement communicates with your customers beyond other media, bringing in an emotional benefit.


Business as a Human Being General Motors launched “Faces of GM” video campaign, which syndicated across GM’s owned channels and blogs, helped humanize the company to come out of bankruptcy.

Social engagement communicates with your customers beyond other media, bringing in an emotional benefit.

Establishes a connection between your consumer’s life and your product proposition.


Customer Retention Adobe Creative Cloud a digital marketing company, held a ‘30 Days of Giveaways’ promotion on Facebook besides building customer loyalty it also attracted more than 14,000 new fans and 32m impressions.



Extends customer service experience as you can instantly address negative perceptions and illuminate positive ones.



Extends customer service experience as you can instantly address negative perceptions and illuminate positive ones.

Acts as a valuable forum for responding and connecting to customers in real-time.


90% of B2B buyers are using Social media. Social Media improves your:

Brand Building Lead Generation Establishing your Business as a Human Better Customer Retention

For e.g., CISCO achieved massive following on YouTube.By uploading videos, product demos and presentations,

it created useful resources for customers, as well as attracted new customers.

Summary


At Grazitti Interactive, Social Media Marketing delivers competitive advantage to businesses by transforming the way they interact with their customers and prospects in the social context, and ensures real marketing and business results

Our service includes: Reputation management Product and brand promotion Sales, nurturing and lead generation Customer support Research and product innovation Partner & Affiliate program

Grazitti Social Media Marketing Services

using social media for improving b2b reach

Business

grazitti interactive

grazitti interactive

social media channels

social media tools

power of social media

social engagement

social feeds

online social video