using facebook for rotary
TRANSCRIPT
Rich LalleyRotary Club of Winnetka-NorthfieldDistrict 6440 Club Service Advisor
& Webmaster
Facebook & Rotary
Originally Presented by Simone Carot Collins,Founder of ROSNF, and adapted for US market by Greg Garofolo of the New England E-Club.
Updated for District 6440 with permission.
What is social networking?
The use of dedicated websites & applications to interact with people you know, or to find people with similar interests.
Another avenue for building relationships
Social media is not a “fad”
Social networking sites have been around for 15+ years1995 2003 May 2003
Feb 2004 Feb 2005 July 2006
Who uses social media?
More than 800 million users (@ 1 Feb 2012) Over 155 million Americans (50.14% of population –
over 33 million new users in last 6 months) More than 50% of active users log in each day
The average user: Is connected to 80 pages, groups & events Has 130 friend connections
50% of 18-34 year olds check Facebook when they wake up
/
Who uses social media?
In America:
13-17: 8%18-24: 24%25-44: 50%45+: 28%
Over 55s isfastest growingdemographic on Facebook
Why use it for Rotary? Free, easy PR!
Big source of potential members to share your news with in a non invasive manner
Higher attendance at events Showcases the human element of Rotary
Easily connect with other people Get to know your club members better Meet Rotarians around the world Source people for Rotary programs / projects Stay in touch with alumni
What about privacy?
If you are concerned about certain data becoming public, don't enter it! (Email too!)
Facebook terms of service: “You own all of the content and information you post on Facebook, and you can control how it is shared through your privacy and application settings.” facebook.com/terms.php
What you see on Facebook is not necessarily what other people see
Make use of “friend lists” to control who can see what
What about privacy?
Review your privacy settings regularly. If using an app, see what data it wants to gain
access to. If you don't want to release that data, don't proceed with adding that app.
Like facebook.com/rosnf to be kept up to date about changes on Facebook. ROSNF = Rotarians on Social Networking
Fellowship
How to use it for Rotary?
Personal profiles: share information about Rotary in day-to-day updates.
Create a “page” on Facebook for your club Share weekly speakers, photos & videos to
personalize it Create Events for your club's activities Other exciting news – great speakers, projects
Use “groups” to keep in touch with specific audiences, e.g. alumni, committees
Upload your bulletin and/or speaker programs to SlideShare. Embed programs into website.
Social media – Personal level
Share Rotary through your own networks Post / Share Rotary news, links, photos and
videos and life events in your own status Invite your contacts to Events
Build relationships with & gain new ideas from other Rotarians
Like Rotary pages and interact with them Friend / Subscribe to other Rotarians and
family of Rotary
Friending or Subscribing?
I don't want friend requests from strangers! Most are likely to be other Rotarians. You can always change your mind and
“unfriend” someone You can also change your privacy settings to
make it harder for people to find you or send friend requests
You can now allow people to “subscribe” without friending them
They will only see posts that you make public
Personal Profiles: News What news to
share? Use your “status” Tag people and
pages in your news (Re-)share news
other people or pages have posted
Use friend lists to manage who can see your posts
Personal Profiles: Links & Videos You can paste
links from Rotary websites into your status along with a comment
Pasting a link to a video will embed it so that it can be played within Facebook
Use “Add This” in your browser to make it easy
Personal Profiles: Photos Profile photos Cover photos Photo albums Life events Tagging photos
Facebook at the Club level
Use Facebook Pages to connect with public Use closed or secret Groups for specific
audiences Share news, videos and photos about your
projects, events and members, including interesting meeting programs and applications that are open
Also share general news about other Rotary successes
Pages: Images Profile image: is it
obviously a Rotary page?
Include the Rotary emblem
Your club banner / bannerette design may be a good choice
How does the image look as a thumbnail?
Pages: Name choice Page name: it can't
be changed once you have 100 or more “Likers”!
There may be several Rotary clubs with the same name. Does your club page showcase your location?
Set a “username”
Pages: Admins
Admins: Have at least two admins
Make sure admins are clear about what to post “officially”
You can switch between posting as the page and posting as you personally
Pages: Some tips
“Like” other Rotary-related pages.
Use Facebook as your page to interact with other Rotarians and Rotary pages
Be engaging: post interesting items and respond to comments
Don't spam
Pages: Some tips
If you upload your bulletin to SlideShare, you can easily embed your entire bulletin in your Facebook page
You can also use SlideShare for presentations on PowerPoint etc
Pages: Events
How to Create a Page
Click the “Create a Page” button on any other Page.
Choose either “Company, Organization or Institution” or “Cause or Community”
DON'T choose “Local Business or Place”
Using Groups: Committee Work Pages are public,
whereas groups can be private
Groups can be open, closed or secret
Can receive notifications of updates
Has collaborative documents
Social media – District level
Use Facebook Pages Main audience: Rotarians Can also use pages for ongoing projects or
district-wide programs aimed at new generations
Share district-wide events, reminders about deadlines, news about what is happening across the district...
“Like” Rotary-related pages to tag them and post on their walls
Developing your strategy
What outcomes do you want to achieve from your online presences?
Which audiences are you trying to reach? How will you reach them (which platforms)? What information will you share? How often will you share it? Who is responsible for updates? Who are
your admins? How will you handle negative press?
District Facebook Ad Campaign
Objectives
• Increase awareness of Rotary, appreciation of our clubs and interest in learning more about Rotary among service minded adults living in District 6440.
• Increase interest in membership in District 6440 clubs.
District Facebook Ad Campaign
January – May 2012
Targeted 220,000 “Service-Minded” adults living in NE IL (ex. Chicago) on Facebook
District Facebook Ad Campaign
Over 100 different ads ran like these…
District Facebook Ad Campaign
And these…
District Facebook Ad Campaign
Ads links to Special Facebook Pages
What is Rotary?
20 Reasons to Join Rotary
District Facebook Ad Campaign
• Fans up from 164 to 510, most received message from Membership Committee
• Over 34 million impressions
• Landing pages visited 9,682 times
• 109 people submitted inquiries for more information about Rotary and our clubs, all of which were responded to by our Membership Committee.
Any questions?
Please feel free to contact me or Luanne Newman with further questions
Help is also available through the Rotarians on Social Networks Fellowship: rosnf.net and www.facebook.com/groups/rosnf/
“Snetiquette” Guidelines Thank you for having me. Thank you for supporting Operation Warm.