five things every rotary club facebook page should have

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2014 ROTARY INTERNATIONAL CONVENTION Five Things Every Rotary Club Facebook Page Should Have

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Five Things Every Rotary Club Facebook Page Should Have. Antoinette Tuscano, Communications senior supervisor at Rotary. 20 years communications experience 6 years social media experience Manages facebook.com/rotary , @rotary, LinkedIN. The Facebook Five. - PowerPoint PPT Presentation

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Page 1: Five  Things Every Rotary Club Facebook Page Should  Have

2014 ROTARY INTERNATIONAL CONVENTION

Five Things Every Rotary Club Facebook Page Should Have

Page 2: Five  Things Every Rotary Club Facebook Page Should  Have

• 20 years communications experience

• 6 years social media experience

• Manages facebook.com/rotary, @rotary, LinkedIN

Antoinette Tuscano, Communications senior supervisor at Rotary

Page 3: Five  Things Every Rotary Club Facebook Page Should  Have

1. Determine your audience and create a strategy

2. Use images that make your club look great

3. Make your About and other Facebook tabs work for you

4. Post content that is relevant to your audience

5. Get club buy-in

The Facebook Five

Page 4: Five  Things Every Rotary Club Facebook Page Should  Have

Audience

#ricon14

Page 5: Five  Things Every Rotary Club Facebook Page Should  Have

Who would you like to read your social media posts? And why?

Page 6: Five  Things Every Rotary Club Facebook Page Should  Have

Who is best reached by Facebook?

Club members that you see every week and you have email addresses and phone numbers for?

Or an external audience looking to learn more and might want to join or donate to your club?

Audience

Page 7: Five  Things Every Rotary Club Facebook Page Should  Have

What Rotary does can provide the content Facebook audiences look for

Page 8: Five  Things Every Rotary Club Facebook Page Should  Have

Strategy

TAKE ACTION #ricon14

Page 9: Five  Things Every Rotary Club Facebook Page Should  Have

80 percent of your Facebook posts should be about what’s most relevant to your audience.

Strategy – How do you reach your audience?

Page 10: Five  Things Every Rotary Club Facebook Page Should  Have

How do you want someone to feel after reading your post?

What action would you like someone to take after reading your post?

They read your post, and now so what?

Page 11: Five  Things Every Rotary Club Facebook Page Should  Have

Simone Collins

• Rotary Club of Freshwater Bay, District 9455, Western Australia

• RICON14 Organizing Committee & Promotions Committee Member

• ROSNF Charter Chair & former ROSNF Training Chair

• 14 years professional experience in online communities / social media

• Facebook.com/rtnsimone• Facebook.com/ricon14• Facebook.com/

freshwaterbayrotary• Facebook.com/rosnf• Facebook.com/membershiptips

Page 12: Five  Things Every Rotary Club Facebook Page Should  Have

• Professional look – close up, in focus, good lighting

• Colour!

• Action

• Happy people…and lots of them!

• Tell a story

• Showcase your members and achievements

Photos – What attracts people?

Page 13: Five  Things Every Rotary Club Facebook Page Should  Have

Photos with an air of mystery

Page 14: Five  Things Every Rotary Club Facebook Page Should  Have

Photos that introduce your happy members

Page 15: Five  Things Every Rotary Club Facebook Page Should  Have

Photos of your fun, exciting events!

Page 16: Five  Things Every Rotary Club Facebook Page Should  Have

Photos of your club making a difference!

Page 17: Five  Things Every Rotary Club Facebook Page Should  Have

Photos that recognise success

Page 18: Five  Things Every Rotary Club Facebook Page Should  Have

• Profile picture needs to look good as a small square

• Nothing too busy Easily identifiable, e.g. Rotary emblem Not likely to change regularly

• Cover photos can showcase your club Photos are easy (only see 850 x 315 px) but choose wisely

More professional mashup with appropriate text (e.g. website URL) even better

Profile Pics and Cover Photos

Page 19: Five  Things Every Rotary Club Facebook Page Should  Have

Profile Pics and Cover Photos

Page 20: Five  Things Every Rotary Club Facebook Page Should  Have

Profile Pics and Cover Photos

Page 21: Five  Things Every Rotary Club Facebook Page Should  Have

About Section -- Overview• Set the scene succinctly in the

“About” overview, just under your profile pic – don't overrun the space provided!

• In particular, mention where precisely you are! It can be impossible to work out where a club is from its name alone, especially since many places share the same town name.

• If you have room, include your web address.

Page 22: Five  Things Every Rotary Club Facebook Page Should  Have

About Section -- Details• Fields provided

depend on page category chosen.

• Fill in as much detail as possible – especially your contact details!

• Be sure to include your web address so visitors can explore further.

Page 23: Five  Things Every Rotary Club Facebook Page Should  Have

About Section – Life Events

• Use Life Events/

Milestones to record key occasions: club presidents, awards and etc…

Page 24: Five  Things Every Rotary Club Facebook Page Should  Have

Connect with other organizations

Like the pages of other organizations you work with, including Rotaract and Interact clubs, and interact with them!

Page 25: Five  Things Every Rotary Club Facebook Page Should  Have

Events• Events are a great

way to increase attendance

• Very quick to set up

• Guests can buy tickets online

• Map of location

• Easily update attendees and those considering going

• Automatic reminders through Facebook

Page 26: Five  Things Every Rotary Club Facebook Page Should  Have

ABOUT THE SPEAKER: Susan E. Fisher

Susan’s Rotary Social Media Sites

Rotary Club of Wilmette Harbor Facebook page

Rotary Club of Wilmette Harbor LinkedIn group

Rotary Club of Wilmette Harbor Twitter account

President Elect & Communications ChairWilmette Harbor Rotary Club, Wilmette, Illinois, USARotary Foundation Ambassadorial Scholar in JournalismRelated credentials: M.Ed. & interactive marketing certificate

Meet me on LinkedIn

Page 27: Five  Things Every Rotary Club Facebook Page Should  Have

Content

EXCHANGE IDEAS #ricon14

Page 28: Five  Things Every Rotary Club Facebook Page Should  Have

PUT A FACE ON ROTARY: Tell your club’s story

Reflect your brand

Set call to action

Remember: A picture says …

Encourage “likes”

Promote events

Page 29: Five  Things Every Rotary Club Facebook Page Should  Have

PUT A FACE ON ROTARY: Show who you are & what you do

This iconic club photo attracted 768 unique users:Why? • Many people

tagged• Many people

“liked”• Several people

commented• One person shared

Page 30: Five  Things Every Rotary Club Facebook Page Should  Have

• Use a conversational voice

• Target audience with relevant messages

• Strike an emotional chord

• Try questions to engage

• Make clear calls to action

ENGAGE THE VISITOR: Be simple, relevant, and direct

Page 31: Five  Things Every Rotary Club Facebook Page Should  Have

ENGAGE THE VISITOR: Help people find you with “like”, @, “tag” & “#”

Help people find you and learn your story through

• Likes

• Tags

• Hashtags (#)

Page 32: Five  Things Every Rotary Club Facebook Page Should  Have

KEEP IT FRESH: Check your results, adjust accordingly

Page 33: Five  Things Every Rotary Club Facebook Page Should  Have

Club Buy-in

TAKE ACTION, EXCHANGE IDEAS, JOIN LEADERS

Page 34: Five  Things Every Rotary Club Facebook Page Should  Have

SELL YOUR CLUB: Be clear about benefits

• Encourage dialogue• Tell them: FB is too big to

ignore• Be clear about objectives:

awareness• Contrast with other media• Explain benefits: • Puts a “face” on Rotary• Strengthens club ties• Builds support• Supports recruiting

Page 35: Five  Things Every Rotary Club Facebook Page Should  Have

ADDRESS FEARS: Be frank and keep it simple

•Simplify concepts

•Discuss privacy

Define terms: FB, pages, groups, friend, like, messages, news feed, notifications, poke, profile, ticker, timeline, wall

Page 36: Five  Things Every Rotary Club Facebook Page Should  Have

GET STARTED: Ask your members to take specific action

• Sign up • Visit • Like • Visit • Click• Comment • Share

• Keep the momentum – champion the champions, send reminders, set a regular cadence of posts, use scheduling tools, designate a page roles

Page 37: Five  Things Every Rotary Club Facebook Page Should  Have

Questions?

#ricon14

Page 38: Five  Things Every Rotary Club Facebook Page Should  Have

Supplemental

TAKE ACTION, EXCHANGE IDEAS, JOIN LEADERS

Page 39: Five  Things Every Rotary Club Facebook Page Should  Have

PUT A FACE ON ROTARY: Show ‘em who’s coming to dinner…or breakfast

Page 40: Five  Things Every Rotary Club Facebook Page Should  Have

PUT A FACE ON ROTARY: Show how to get involved