usabilitymatters_usability_testing_introduction_workshop
DESCRIPTION
These slides were used during a workshop on Usability Testing - an intro. We covered the following topics: 1) What is user experience? 2) Why is usability important 3) How do we evaluate usability?TRANSCRIPT
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Usability Testing: Gaining people’s insight
DX Toronto Workshop 2014
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Adie Linn Dale Nick
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Topics • What is user experience? • What is usability? • Why is usability important? • How do we evaluate usability? • Things to keep in mind • The workshop
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User Experience (UX)
User experience is how useful and usable a product, system or service is and how people feel about it.
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What is usability?
• Learnability • Efficiency • Memorability • Recoverability • Satisfaction
Nielsen Norman Group
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Why is usability important
People will leave… …If it’s difficult …If they get lost …If they find it hard to read
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How do we evaluate Usability?
• Recruit some representative users
• Ask users to perform tasks • Observe users successes and
failures
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Types of Usability Testing
• Low fidelity • Formal • Remote • Intercept • Accessibility
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Accessibility vs Usability
• An accessible website will benefit all users
• Websites aren’t usable until they’re accessible
• Usability implies accessibility, not always in reverse
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Accessibility Testing vs Usability Testing
• Methodology is the same • Recruiting is more specific • Tech set up is often very
personal to the user
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Overview • Recruiting • Preparing • Logistics (what and where) • Facilitating • Capturing • Analyzing • Reporting
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Be sure to…
• Test users individually • Run several small tests • User testing is NOT
a focus group
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Remember to… • Recruit correctly • Think about privacy • Incentive • Thank you!
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Devices & Recording • Mobile • Desktop • Paper prototype • Smart watch
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Time for some drama!
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The Tip Sheet • Create research objectives • Identify recruitment specs • Write recruitment screener • Test plan and script
Running a Usability Test Usability Tests help you to validate your design decisions with real users. They are a key ingredient to creating a successful experience.
Technology should work for people.
Tips & things to considerremember not to lead the participant - open-ended questions work best.
Prepare Test Plan
Usability Matters [email protected]
1
Identify recruitment specs
2 Logistics
Recruit participants
Test plan run through
3 Execute Test
Facilitate usability sessions
Observe and record results
Invite stakeholders to observe
Analyze Results
Review transcripts & analyst notes
Synthesize data - identify themes
4
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The workshop!
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Usability Test Roles • Facilitator • Note taker • Analyst • Participant
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Workshop Steps 1) Define research objectives 2) Define the tasks 3) Create the test script 4) Conduct the usability test 5) Analysis and report 6) Discuss findings and
recommendations
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About objectives • The client • Define research objectives • Examples
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Step 1: Define 3 research objectives: “What do we want to learn about this site and how participants are using it?”
Example: “How easily can the participant locate the search field in its current position?”
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About tasks • Based on objectives • Specific • Examples
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Step 2: Define 3 Tasks: “What are the primary tasks our users will do on this site?”
Example: “Using the site, show me how you would find upcoming events on August 14, 2014.”
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About the script • Intro • Tasks • Wrap up
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Step 3: Create the script: Based on the tasks, create the test script that the facilitator will read from during the test
Example: “Using the device, show me how you would search for an event.”
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Facilitating • Observation not conversation • Don’t stay completely silent • Don’t give away the answer • Think aloud protocol
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Probing Techniques • Echo • Boomerang • Columbo
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Capturing • Recordings – screen, room • Notes/transcripts • Type of material needed –
Quotes? Video clips?
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Step 4: Conduct the test: The facilitator will read the script and walk the participant through the each task
Example: “Using the device, show me how you would search for an event.”
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Analysis • Carefully review data • Qualitative data • Recommendations
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Reporting • Detailed report • Direct implementation • Video reel
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Step 5: Analysis and Report: The group will discuss findings and how to present.
Example: During our usability test we discovered this and this. Here is our recommendation *think back to the various reporting methods*
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Thank you!