seattle ia/ux meetup 20140708 designing with experience profiles
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DESIGNING WITH EXPERIENCE
PROFILESphillip hunter :: :: [email protected] :: :: @designoutloud
SEATTLE INFORMATION ARCHITECTURE & USER EXPERIENCE MEETUP
clearfun engagingusabledelightfuluseful
intuitive
fast
powerful
fluid
familiar
full-featured
pleasing
beautiful
compellingaward-winninglightweight
Significant emotions are qualities of experience; esthetic quality that rounds out an experience into completeness and unity.
John Dewey
Exercise 2
Scenarios: 1- Finding parking in Capitol Hill & Fremont
2 - Vacation planning
Inquiry: What are the events and components?
What happens during?
Write down the verbs, nouns, adjectives that tell the stories, situations and tasks, the ups & downs.
Experiential qualities must be distinguished from the properties of objects. They are intuited and not subject to error or judgment.
CI Lewis
Experiential qualities must be distinguished from the properties of objects. They are intuited and not subject to error or judgment.
CI Lewis
clearfun engagingcleandelightfuleasy
intuitive
fast
powerful
fluid
familiar
full-featured
pleasing
beautiful
compellingaward-winning
lightweight
clearnot ablerelaxedrushed
irritatedable
interested
apathetic
powerful
good
negative
frustrated
pleased
delighted
empowered
uncooperativeconfused
Exercise 3a
Scenarios: 1 - Finding parking in Capitol Hill & Fremont
2 - Vacation planning
Inquiry: What do you experience?
What happens inside you?
Use feeling words, attitudes, thoughts that describe what you go through
Write down the words and phrases in a column.
Exercise 3b
Now write their opposites in a parallel column.
These are the probable Qualia for these experiences.
randomness
leisureliness
skill
confidence
attention elsewhere
insecurity/uncertainty
priority/urgency
less cooperative
strangeness
inability
ignorance
concernapathy
difficult environment
understanding
negative experience
engagementdetachment
few choices
unimportance
serendipity
positive experience
unclear understanding
familiarityhurriedness
focusknowledge
more choices
more cooperativeconducive environment
automatic/unconsciousthoughtful/purposeful
Experience Profile Assessment
randomness
leisureliness
skill
confidence
attention elsewhere
insecurity/uncertainty
priority/urgency
less cooperative
strangeness
inability
ignorance
concernapathy
difficult environment
understanding
negative experience
engagementdetachment
few choices
unimportance
serendipity
positive experience
unclear understanding
familiarityhurriedness
focusknowledge
more choices
more cooperativeconducive environment
automatic/unconsciousthoughtful/purposeful
randomness
leisureliness
skill
confidence
attention elsewhere
insecurity/uncertainty
unimportance
less cooperative
familiarity
inability
ignorance
concernapathy
difficult environment
unclear understanding
negative experience
engagementdetachment
few choices
priority/urgency
serendipity
positive experience
understanding
strangenesshurriedness
focusknowledge
more choices
more cooperativeconducive environment
automatic/unconsciousthoughtful/purposeful
randomness
leisureliness
skill
confidence
attention elsewhere
insecurity/uncertainty
unimportance
less cooperative
familiarity
inability
ignorance
concernapathy
difficult environment
negative experience
engagementdetachment
few choices
priority/urgency
serendipity
positive experience
understanding
strangenesshurriedness
focusknowledge
more choices
more cooperativeconducive environment
automatic/unconsciousthoughtful/purposeful
unclear understanding
Exercise 4a
Scenarios: 1 - Finding parking in Capitol Hill & Fremont
2 - Vacation planning
Draw Experience Profile continuums.
Put negative Qualia words and phrases in the left column and positive Qualia in the right.
Limit to 10 – 12 pairs.
Exercise 4b
Scenarios: 1 - Finding parking in Capitol Hill & Fremont
2 - Vacation planning
Assess current experience and plot.
Using a different color, assess desired experience and plot.
randomness
leisureliness
skill
confidence
attention elsewhere
insecurity/uncertainty
unimportance
less cooperative
familiarity
inability
ignorance
concernapathy
difficult environment
negative experience
engagementdetachment
few choices
priority/urgency
serendipity
positive experience
understanding
strangenesshurriedness
focusknowledge
more choices
more cooperativeconducive environment
automatic/unconsciousthoughtful/purposeful
unclear understanding
Discovering Qualia
Find out what’s really going on and also what’s really wanted and hoped for
Use for making design decisions
Use to measure progress and success
Get at the heart of what really matters
Experience
randomness
leisureliness
skill
confidence
attention elsewhere
insecurity/uncertainty
unimportance
less cooperative
familiarity
inability
ignorance
concernapathy
difficult environment
negative experience
engagementdetachment
few choices
priority/urgency
serendipity
positive experience
understanding
strangenesshurriedness
focusknowledge
more choices
more cooperativeconducive environment
automatic/unconsciousthoughtful/purposeful
unclear understanding
Pictures of various digital experiences: skype/lync conference; family watching movie; developing world kid with computer; small biz
Pictures of various digital experiences: skype/lync conference; family watching movie; developing world kid with computer; small biz
Pictures of various digital experiences: skype/lync conference; family watching movie; developing world kid with computer; small biz
randomness
leisureliness
skill
confidence
attention elsewhere
insecurity/uncertainty
priority/urgency
less cooperative
strangeness
inability
ignorance
concernapathy
difficult environment
understanding
negative experience
engagementdetachment
few choices
unimportance
serendipity
positive experience
unclear understanding
familiarityhurriedness
focusknowledge
more choices
more cooperativeconducive environment
automatic/unconsciousthoughtful/purposeful
Experience Profile Assessment
Better Experiences through:
Understanding and focusing on Qualia, the actual qualities of personal experience
Discovering and identifying Qualia in context
Assessing Qualia before, during, and after experiences
THANK YOU!!
AND THANKS TO THE PACIFIC NORTHWEST CHAPTER OF ASIS&TAND IXDA SEATTLE!
phillip hunter :: :: [email protected] :: :: @designoutloud
Resourceshttp://webcache.googleusercontent.com/search?q=cache:http://humanfactors.arc.nasa.gov/groups/TLX/downloads/NASA-TLXChapter.pdf
http://en.wikipedia.org/wiki/Qualia
http://en.wikipedia.org/wiki/Phenomenology_(psychology)
http://www.uxbooth.com/articles/intention-vs-interpretation-what-matters/
http://surroundingsignifiers.com/blog/?tag=contextual%20design
Audio illusion: https://soundcloud.com/whyy-the-pulse/an-audio-illusion
If you want to go even deeper, get in touch!