“We are What We rePeatedlY do.excellence, then, is not an act, BUt a haBit.”

— aristotle

EXCELLENCE ON A NATIONAL LEVEL

6 ACADEMIC ALL-AMERICANS

Jack Dukeminier, Men’s Golf

Katherine Fischer, Volleyball

Jordan Hasay, Women’s Track & Field/Cross Country

Amanda Johnson, Women’s Basketball

Anne Kesselring, Women’s Track & Field/Cross Country

David Klech, Men’s Track & Field/Cross Country

2011 BCS NATIONAL CHAMPIONSHIP GAME

CHIP KELLY

Associated Press Coach of the Year

AFCA Coach of the Year

Eddie Robinson Coach of the Year

Pac-10 Coach of the Year

NCAA CHAMPIONS

2011 Women’s Indoor Track & Field

ROBERT JOHNSON

USTFCCCA Women’s Indoor Coach of the Year

NCATA CHAMPION

2011 Acrobatics & Tumbling

FELECIA MULKEY

NCATA Coach of the Year

PAC-10 CHAMPIONS

2010 Football

2011 Men’s Track & Field

2011 Women’s Track & Field

10 PROGRAMS ADVANCED TO

NCAA POSTSEASON PLAY

One thing I’ve learned about Oregon: the river runs North.

Most of the main waterways of this great nation – the Mississippi, the Colorado,

the Rio Grande, the Hudson – fl ow in a southerly direction before yielding to

the sea. Not ours. The Willamette had no choice but to carve her own path, go

against the grain, stand apart from the crowd.

This is who we are.

In our pursuit to strive for the highest level of overall excellence, the University

of Oregon asks for no quarter. We choose to be bold and innovative. We choose

to challenge tradition. We bow down to no one. We choose to be Ducks.

The nation sees this excellence in our fi rst-rate facilities, our passionate fans,

our exciting uniforms, our unconventional marketing and our commitment

to the “student” in “student-athlete.” And we will continue to showcase our

excellence in a uniquely Oregon manner.

The river runs North.

And we thank fans and donors like you who choose to run with us.

Rob Mullens

Director of Athletics

oUr PUrsUitof excellence

Rob Mullens

excellence

Points Per Game 46.8

2010 Pac-10 champions: oregon ducks

on ThE GRidiRon

For 11 years, our fans have fi lled every single seat at Autzen Stadium. It is one of

the longest streaks of consecutive sell-outs in the nation. That’s a commitment

to excellence.

Our fans were rewarded in 2010 with a second consecutive Pac-10 title and the

University’s fi rst appearance in the BCS Championship Game.

Among the myriad highlights from the memorable year were a perfect 12-0

regular season, LaMichael James’ Doak Walker Award as the nation’s top running

back and a record-setting offense that scored 47 points a game.

The Ducks fared well in rival games with their seventh consecutive victory over

Washington – the longest in the series – as well as clinching the Pac-10 title and

BCS bid in a season-ending win against Oregon State in Corvallis.

National honors rolled in for the Ducks in 2010. Chip Kelly was named National

Coach of the Year. John Boyett, Cliff Harris, Jordan Holmes, LaMichael James,

Jeff Maehl, Casey Matthews and David Paulson all garnered All-America status.

And just as impressive, a dozen players were named Pac-10 All-Academic.

A league record 43,468 fans turned out for the Oregon Spring Game, where the

Ducks honored U.S. troops and collected 68,322 pounds of food for Food for

Lane County. The attendance fi gure was the sixth-largest in the nation – trailing

only Texas and some SEC schools – in 2011.

excellence

2010 Pac-10 champions: oregon ducks

on ThE GRidiRon

“PERfEcTion iS noT ATTAinABlE,BUT if WE chASE PERfEcTion WE cAn cATch ExcEllEncE.” — VincE loMBARdi

BcS national championship Game:oregon ducks vs. Auburn Tigers

The national phenomenon that was Oregon football in 2010 helped propel the sport to record

television ratings.

The BCS National Championship game featuring Oregon and Auburn was watched by 27.3 million

viewers, more than any program in the history of cable television. The game earned a 17.8 rating,

according to Nielsen.

The game was also a huge success for ESPN’s digital platforms. On ESPN3.com, the game was

watched by more than 619,000 unique viewers, its most ever for a college football game and

fourth all-time behind three 2010 FIFA World Cup contests.

The Arizona-Oregon cablecast on Friday, November 26, 2010, produced the largest Thursday or

Friday night regular-season audience on ESPN with a 5.27 rating and 7,787,500 viewers.

The Oregon at California game on November 13, 2010, was the most-viewed college football

game ever on Versus (1.72 rating, 1.909 million viewers).

excellenceon ThE GRidiRon

2010 doak Walker Award winner RB laMichael James

No facility created more buzz nationally than Matthew Knight

Arena. The stunning new building energized not only the Duck

basketball teams, but an entire community. Its state-of-

the-art styling created a grand entrance to the University’s

eastern portal, while the brilliant design successfully captured

the intimate feeling of beloved McArthur Court.

Fans who attended games in the MKA saw a scrappy men’s

basketball team, under the direction of new head coach Dana

Altman, fi ght and claw its way to an impressive 20-win season and

capture the College Basketball Invitational title along the way.

Eugene played host to a Pac-10 record crowd for a

women’s basketball game when 12,320 packed the

MKA for the Ducks’ 81-72 Civil War victory over Oregon

State. The up tempo run-and-gun brand of basketball

created by head coach Paul Westhead has been

extremely popular with both players and fans alike.

“sPorts is liKe rocK ‘n’ roll. Both are dominant cUltUralforces, Both sPeaK an international lanGUaGe,

and Both are all aBoUt emotions.”

— Phil KniGht

The newest gem of the PAC-12 Conference is Matthew Knight Arena. The state-of-the-art facility is not only

home to Oregon’s basketball, volleyball and acrobatic and tumbling teams, but also has been the setting for

concerts like Elton John, cultural shows like Cirque du Soleil, and the sold out Nike Clash of the Champions,

which featured tennis stars Roger Federer, Rafael Nadal and Maria Sharapova.

Beyond the arena, the $200 million construction project created nearly 2,000 jobs, each earning a family

wage during one of the worst economies in Oregon History.

Excellence in Entertainment

RAcinG To excell ence

TRAcK and field

The Women of Oregon won their second

consecutive NCAA Indoor Track & Field

national title and both teams dominated at

the conference level. The men won their fi fth

straight Pac-10 title, while the women made it

three in a row.

Individually, Oregon counted outdoor national

champions in Matthew Centrowitz (1,500

meters), Anne Kesselring (800 meters) and

Melissa Gergel (pole vault), and indoor national

champs in Jordan Hasay (mile and 3,000

meters) and Brianne Theisen (pentathlon).

Centrowitz would go on to win the 1,500 meters

at the USA Track & Field Championships, which

saw record-setting attendance at Historic

Hayward Field for the second time in three

years. Track Town, USA, will continue to be

at the forefront of American track & fi eld by

hosting the 2012 Olympic Trials and the 2013-14

NCAA Championships.

“it’s more than just a race, it’s a

style. it’s doing something better than

anyone else. it’s being creative.”

– Steve Prefontaine

RAcinG To excell ence

TRAcK and field

Jaqua center/6 academic all-Americans

The 40,000 square foot John E. Jaqua Center

for Student Athletes accommodates the NCAA-

mandated academic services for the tutoring of

our 520 student athletes. It contributes to the

retention and success of these athletes as well

as the recruitment of new athletes.

The Jaqua Center has undoubtedly contributed

to the success of Oregon’s student-athletes. In

2010-11, a record six Ducks earned Academic All-

America honors, including Jordan Hasay, who was

named the national Academic All-American of the

Year for Track & Field/Cross Country. She became

the fi rst sophomore in any sport to be a national

winner in the 60 year history of the Academic All-

America program.

Other Academic All-Americans included Amanda

Johnson from women’s basketball, Jack

Dukeminier from men’s golf, Katherine Fischer

from volleyball, David Klech from men’s track &

fi eld/cross country and Anne Kesselring from

women’s track & fi eld/cross country.

At the conference level, Duck student-athletes were

honored like never before. Oregon collected 105

all-academic awards from the conference offi ces,

including 13 in women’s track & fi eld, 12 in both

football and men’s track & fi eld and nine in soccer.

Overall, the Athletics Department holds a 74

percent graduation rate for all student-athletes

and more than half of that number have a grade

point average of 3.0 or higher.

Jaqua center/6 academic all-Americans

Oregon’s latest national champion

was also its newest. In just its second

season as a sport, the acrobatics and

tumbling team captured the National

Collegiate Acrobatics and Tumbling

Association’s national title, defeating

Maryland before an enthusiastic

crowd at Matthew Knight Arena,

283.481-283.352.

“The test of the artist does not lie in the will with which he goes to work, but in the excellence of the work he produces.”– Thomas Aquinas

Unconventional

excellence

The Oregon softball team capped its 2011

season with its second straight NCAA Super

Regional trip.

Under coach Mike White, the Ducks

witnessed one of their greatest years ever.

In going 42-16, Oregon twice defeated

2010 NCAA champion UCLA, NCAA runner-up

Arizona and Stanford. The Ducks also swept

rival Oregon State for the first time since

1994. Oregon’s third-place tie in the Pac-10

was its best in 21 years.

“When a team outgrows individual performance and learns team

confidence, excellence becomes a reality.”

– Joe Paterno

ExcEllEncEon ThE fiEld

On February 27, 2009, Oregon defeated Fresno State, the defending national champions, in

front of a sellout crowd at PK Park to mark the successful return of the baseball program.

PK Park is the fi nest stadium in the conference. It is equipped with a clubhouse and team

amenities, as well as a state-of-the-art video board and a classic inning by inning scoreboard.

While the 2010-11 year saw remarkable accomplishments in football, track and acrobatics and

tumbling, among other sports, the athletic department again experienced success across

the board. Of the nearly 350 NCAA Division I athletic programs, Oregon fi nished 30th in the

Director’s Cup standings. That marked the fourth consecutive top 30 fi nish, a fi rst for the

University of Oregon.

In cross country, the Men of Oregon fi nished sixth at the NCAA Championships, while the

women were 12th. Luke Puskedra led the men with his third-place fi nish, while Jordan Hasay did

likewise for the women.

Both men’s and women’s golf teams qualifi ed for NCAA Regional competition. Men’s tennis

rookie Alex Rovello was named Northwest Region Freshman of the Year. Lacrosse senior

midfi elder Alex Breiner earned a spot on the All-West/Midwest Region First Team.

Record-setting forward Jen Stoltenberg was named to the Pac-10’s All-Conference First Team

and was a second round selection by Philadelphia in the Women’s Professional Soccer draft. In

volleyball, senior outside hitter Heather Meyers an All-Region selection.

BRoAd-BASEdexcellence

diREcToR’S cUP

“IF YOU ARE GOING TO ACHIEVE EXCELLENCE IN BIG THINGS,

YOU DEVELOP THE HABIT IN LITTLE MATTERS. EXCELLENCE

IS NOT AN EXCEPTION, IT IS A PREVAILING ATTITUDE.”

— COLIN POWELL

BRoAd-BASEdexcellence

PUShinG UP

excellence

“one can never consent to creep when one feels an impulse to soar.”— helen Keller

It started out innocently enough – a

small inset picture of Oregon’s Duck

performing his usual pushup routine

played during ESPN’s highlights of the

season-opening 72-0 win over New

Mexico. All 506 pushups.

It went viral.

Since then the Duck has starred in

commercials for both ESPN and ESPN’s

College GameDay, was invited to

Disney World to hob-knob with other

mascots and was a semifi nalist in the

2011 Capital One Mascot Challenge.

In the words of Lee Corso, “Quack,

quack, quack!”

Quack Attack

Out of the classroom, Oregon student-athletes are very involved

in the community through the O Heroes program. The goal of O

Heroes is to create a single identity for all community service ini-

tiatives and to seek involvement from all student-athletes, staff,

faculty, and campus community.

In 2010-11 O Heroes sponsored projects for Habitat for Human-

ity, Special Olympics and Read Across America, among others,

and organized fundraisers to help the victims of the earthquake/

tsunami in Japan and to benefi t the family of fallen Eugene police

offi cer Chris Kilcullen.

Another highlight was the production of the University’s fi rst-ever

student-athlete talent show.

The Athletics Department also works with Whitaker Head Start

to emphasize health, literacy and family engagement for 175 low

income families.

Oregon Athletics also donated more than six tons of food to Food

For Lane County that went unsold at various concession stands

during the last academic year.

“BE A YARdSTicK of QUAliTY. SoME

PEoPlE AREn’T USEd To An EnViRonMEnT

WhERE ExcEllEncE iS ExPEcTEd.”

— STEVE JoBS

NOTE: ADMIN & GENERAL S&S INCLUDES S&S EXPENSES RELATED TO: COMPLIANCE OFFICE, TECHNOLOGY, EQUIPMENT ROOM, FUNDRAISING, MARKETING, MEDIA SERVICES, EVENT MANAGEMENT, TREATMENT CENTER (INCLUDING MEDICAL AND INSURANCE EXPENSES), STRENGTH AND CONDITIONING, STUDENT SERVICES, TICKET OFFICE, VIDEO OPERATIONS, TEAM EQUIPMENT, OTHER TEAM S&S, ATHLETIC DIRECTOR’S OFFICE, AND UNIVERSITY ASSESSMENTS.

FY2012: TOTAL REVENUE = $87.8 MILLIONANALYSIS BY TYPE OF REVENUE

FY2012: TOTAL EXPENSES = $87.8 MILLIONANALYSIS BY TYPE OF EXPENSE

thanK YoUOregon’s success over the past few decades

is directly related to the generous fi nancial

commitments made by our fans and donors. It is

no coincidence that the greater the number of

gifts we receive, the greater our performance is

on the fi elds, tracks and courts.

In fact, in each of the last fi ve years, with the

exception of a slight post-recession drop in 2009,

an increase in our total number of donors has

resulted in more wins on the football fi eld. That

went from 7 wins in 2006 to 9 in 2007, 10 each in

2008 and 2009 and 12 in 2010. And there were

also Pac-10 titles in 2009-10, a Rose Bowl and a

BCS Championship appearance.

Perhaps no fi gure is more impressive than the

fact that since 1998, donations to the Duck

Athletic Fund have grown 335 percent!

We can’t say “thank you” enough times to

the more than 9,000 of you who made that

remarkable fi gure a reality.

excellence in fiScAl MAnAGEMEnT And donoR SUPPoRT

Over the last fi ve years, the Athletic Department has seen tremendous growth and success,

as refl ected in recent Director’s Cup Standings. Next fi scal year the budget is projected to

be just under $88 million, with over a third of the funding come from Gifts and Donations.

This fi gure includes gifts being transferred over from the Legacy Fund to help support

the debt payments for the new Matthew Knight Arena. Each source of revenue, whether

donations, ticket revenue, PAC-12 funds, or other, is critical to the department’s operations.

More than 600 former University of Oregon women’s

athletes, coaches and guests were on hand for

a very special evening in May when the Athletics

Department recognized the achievements of those

who paved the way for the opportunities that today’s

female athletes enjoy.

The Women’s in Athletics Celebration provided the

forum to recognize than 250 former Oregon women’s

athletes and coaches who pioneered the rise of

women’s collegiate sports programs to national

prominence. The highlight of the event was the

awarding of letters to the former athletes spanning

five decades.

Included among the honorees were former field

hockey players Esther McDiarmid, who participated

in the sport for the Ducks from 1942 through 1946,

Jackie Bogan (1943-46) and Grace Tyrrell (1945-47).

“The secret of joy in work is contained in one word: excellence. To know how to do something well is to enjoy it.”– Pearl S. Buck

enduring

excellence

WoMEn in AThlETicS cElEBRATion

celebrating

Excellence Parade of chamPions

“Excellent things are rare.”– Plato

The Ducks were featured in one of the largest community events

this year when the city and campus came together for the “Parade

of Champions.” The city-wide celebration cheered not only the

football team’s appearance in the BCS Championship game, but

also champions from all other sports and the community.

MAIN PHOTOS:ERIC EVANS AND GEOFF THURNER.

ADDITIONAL PHOTOS: COURTESY OF KIRBY LEE AND THE FIESTA BOWL.

PRODUCED BY:KATIE URHAUSEN,

GREG WALKER AND DAVE WILLIFORD.

ADDITIONAL CONTENT: JAMIE MOFFITT AND JIM BARTKO.

CREATIVE BY: CREATIVE IMAGES MARKETING

AND ADVERTISING AGENCYROSEBURG, OREGON

PRODUCTION BY:CREATIVE IMAGES MARKETING

AND ADVERTISING AGENCYROSEBURG, OREGON

COPYRIGHT: OREGON ATHLETICS 2011

NCAA CHAMPIONSHIPS1939 Men’s Basketball

1962 Men’s Track & Field

1964 Men’s Track & Field

1965 Men’s Track & Field

1970 Men’s Track & Field

1971 Men’s Cross Country

1973 Men’s Cross Country

1974 Men’s Cross Country

1977 Men’s Cross Country

1983 Women’s Cross Country

1984 Men’s Track & Field

1985 Women’s Track & Field

1987 Women’s Cross Country

2007 Men’s Cross Country

2008 Men’s Cross Country

2009 Men’s Indoor Track & Field

2010 Women’s Indoor Track & Field

2011 Women’s Indoor Track & Field

2011 Acrobatics & Tumbling