OCR – Level 3 Cambridge Introductory Diploma in

Media

Unit 13: Planning and Pitching a Print based Media

Product P2 Evidence

Name: Rhia De CarloCandidate Number: 2040Center Name: St. Andrew’s Catholic SchoolCenter Number: 64135

Set Brief - Print

Project/Brief –

Music Magazine & Promotion

Idea Generation

CONTENTS• Slide 3 – summary of ideas

• Slide 4 – mood board 1• Slide 5 – X1 mood board • Slide 6 – mood board conclusions• Slide 7 – mind map – magazine ideas• Slide 8 – mind map – magazine name ideas• Slide 9 – mast head – final ideas • Slide 10 – hand drawn draft – front page• Slide 11 – 2nd hand drawn draft – front page• Slide 12 – hand drawn draft – double page spread • Slide 13 – 2nd hand drawn draft – double page spread• Slide 14 – conclusion

Summary of ideas • Magazine name: MM (music matters) I have decided on the name music matters

because it is simple just like the name ‘MOJO’ however it is still showing the importance of Music and the Magazine.

• GENRE: The genre of my magazine is going to be Classic rock, as my magazine of inspiration’s genre is also classic rock.

• Content: facts and information about artists, facts about there music, latest in classic rock…

• Artists: Rolling Stones, ACDC, Iron maiden, Guns and roses etc.

• Colour scheme: Black, red and white. I have chosen these colours for my magazine because most classic rock artists have used black, red or white for there logos, for example Kerrang, Mojo and Q magazine, Therefore it fits in with the genre of music.

• Form and style: Dimensions of the magazine–210mm x 290mm, I have chosen the dimensions of my magazine to be 210mm x 290mm as these are the dimensions of Mojo magazine.

• Target audience: The target audience for my magazine is classic rock fans, 18+ as classic rock is more of a mature genre of music apposed to pop.

2nd Mood Board

Mood Board conclusions• From my mood board I have discovered that the colours, red, black,

yellow and white are very popular in classic rock therefore they are the colours I will feature in my magazine.

• Secondly My mood board shows that the stereotypical classic rock fans are people who like to live their lives based around rebellion, alcohol, sex, and drugs, commonly bikers.

• My mood board has shown me examples of artists to select for my magazine, for example some of the ones shown on my mood boards are – the rolling stones, ACDC, kiss, guns and roses.

• From my mood board I can tell that classic rock fans are mainly male and aged 35+ as most photographs of the artists are black and white, suggesting the artists are significantly old themselves, therefore not many of the younger generation will know about them.

• Also I can see that the main fans of classic rock are male as the colour scheme on my mood board collected from classic rock artists isn’t very feminine and the rebellious behaviour shown on my mood board isn’t very “lady like”.

• Another observation that gives me reason to believe that most classic rock fans are male is because there are no female artists shown on my mood board suggesting that women aren’t into classic rock as much as men.

• Also the men shown on the mood boards are all partially scruffy, unlike the typical boy band women tend to go for.

Magazine Ideas

Colours: Black and red, because most classic rock artist have used black and red for there logos.Therefore it fits in with the theme

Artists: Rolling Stones, ACDC, Iron maiden, Guns and roses etc.

Dimensions of the magazine–210mm x 290mm

Content: facts and information about artists, facts about there music, latest in classic rock…

Font style & magazine name – font style – ‘magazine name- MM (Music Matters)

GENRE: The genre of my magazine is Classic rock

What text to use for my masthead• In order for me to get some really cool and bold fonts I am going to use dafont.com. I am hoping I will find some fonts that I like and suits will with my title name and the genre I have chosen (indie/pop). The fonts on the computer are fine but for me to archive and make my magazine look like a music magazine I would need to use something else. Here are some fonts that I liked and that suited the genre.

Masthead: (magazine names – music matters )

Photos - classic rock artists : Rolling stones, Iron maiden, Guns and roses… to show he identity of the magazine and that it is a classic rock magazine.

Issued monthly as my magazine is inspired by Mojo magazine which is also issued monthly

Gossip and news on popular classic rock artists to keep, the audience interested.

Magazine name ideas

The Beat

Deliver

MM (music matters)

Masthead – Final Idea

I have chosen the Name ‘MM’ ( music matters ) as I want my magazine to show the importance of music and the magazine as music plays a big part in everyday life.I have chosen the chosen to use white text on a black background as it makes the text stand out from the background.Also I have used a simple but bold font much like my magazine of inspiration (mojo magazine) as if the font were to be too over the top it would draw attention away from the images and content, be too overpowering and possibly tacky.

Hand drawn draft – front pagePromotion:

A free CD

Main Picture

Masthead

Barcode and price tag

Headline

strapline

2nd hand dawn draftMasthead

strapline

Headline

Promotion: A free CD

Barcode and price tag

Story separators

Main Image

1st hand drawn draft double page spread Headline

strapline

Drop Capital

Differentiated Q & A’sPage number

2nd hand drawn draft double page spread Main Image – the main image will stretch across the two pages

Headline Band name & Logo

Differentiated Q’s

Strapline

Page numbers

Conclusion I will most likely use my second hand drawn drafts for my magazine as I feel they meet the target audience better than the first, Also I feel like it catches the audiences eye better than the first one due to its “free CD” promotion.I feel like the 2nd hand drawn draft is suitable to compete with mojo magazine due to its similarity in content.