Content• Slide 3 - Mood Board Magazine

Advert• Slide 4 - Mind Map Magazine

Advert• Slide 5 - Magazine Advert Hand

Drawn Draft• Slide 6 - Hand drawn Magazine

advert Conclusion• Slide 7 - Graphic Layout –

Magazine Layout• Slide 8 - Analysis of Print

Advertisement Inspiration• Slide 9 - Mood Board Festival

Poster • Slide 10 - Mind Map Festival

Poster• Slide 11 - Festival Poster Hand

Drawn Draft• Slide 12 - Hand Drawn draft

Poster Conclusion• Slide 13 - Graphic Layout –

Poster• Slide 14 - Analysis Print

Advertisement of Inspiration

• Slide 15 - Mood Board Conclusion

• Slide 16 - House Styles• Slide 17 - 18 - Photo-shoot plan• Slide 19 - Photo Shoot plan

conclusion• Slide 20 - Location Reece• Slide 21 - Location Reece –

Potential hazards and risks• Slide 22 - Test photography• Slide 23 - Test Photography

Conclusion• Slide 24 – 25 - Proposal for a

magazine advert • Slide 26 - Connotations of my

Slogan • Slide 27 - Proposal Conclusion• Slide 28 – 31 - Production Plan

for the Poster, advert and Audio-visual advert

• Slide 32 – Key dates on calendar• Slide 33 - Launch Slide• Slide 34 - Risk Assessment• Slide 35 - Risk Assessment

Conclusion• Slide 36 - Poster information• Slide 37 - Fonts Styles• Slide 38 - Draft Logo design• Slide 39 – Equipment• Slide 40 - Budget, summary,

resources and Personnel• Slide 41 - Cost of producing the

poster• Slide 42 – Location• Slide 43 - (M2) Regulatory codes

of conduct and regulations effecting plan campaign

• Slide 44 – Copyright• Slide 45 – Royalties• Slide 46 – Libel• Slide 47 - Violence and Offensive

Language• Slide 48 - Advertising Standards

Authority (ASA)

Mood Board Magazine Advert

Mind Map Magazine Advert

Ideas

Colour Scheme:The target audience for this Advert is going to be for students over 18. This is because the music is generally for those over 18 and I don’t want them to be put off going if they think lots of children (14-16) are going. Also some of the music contains explicit language and it is safer for only adults to go.

Name: JUMP FestivalThe connotations of Jump is the feeling of listening to music at a festival and having the urge to jump and dance to theMusic.

This will be a yearly festival. It will be in the same location each year and last for three days.

Slogan: “BE FREE”The connotations behind this is that people who attend can have a feeling of freedom and escapism.

This advert is going to be put into multiple magazines. Most of these are going to be paper based magazines such as Mixmag and DJ times. However, they will also feature in online magazines.

The connotations of purple are power and luxury which I want to relate to my festival as being powerful in creating a social status which should encourage my audience to buy tickets. Purple also connotes independence and mystery. As my audience is young I want to promote independence as they are at the age where they can be independent. Also, mystery links to the unknown of what their summer is going to bring them.

Blue connotes masculinity and as this is a large portion of my audience which I want to attract to the festival.

Yellow connotes sunshine, happiness and energy. This is what I want my audience to see my festival as.

Magazine Advert Hand Drawn DraftThis is the header which is the festivals name. It takes up almost half of the page so that it attracts the audiences attention to read it. This should be the first thing they read so that it boost brand knowledge. The colour is also purple so it has a nice distinctive contrast between the text.

This is where all of the artists names will go. They will be in different fonts which represent the type of artist they are. This is the most important part of the magazine advert as this will convince people the most to go.

This shows the date of the event which is important for people who want to go. This is why it is in-between the header and the artist names. So when people look closer they may read this.

This is the festivals website where people can buy tickets. It fits nicely at the bottom and this is also where the telephone number is.

The background is going to be a sunset which heavily connotes the summer theme of the festival.

This is someone jumping. This connotes to the festival header. They are a shadow as the audience can imagine themselves as the person.

This is a pug promotion so that the audience can clearly see the price of tickets

Hand drawn Magazine advert Conclusion

The have made a hand drawn draft so that I can visualize what I am going to make and when I am making it I can base it off something making it quicker as it will be a guide. There shouldn’t be a lot which changes with maybe the positioning changing of some of the text. However, this is a basis of what the final product will look like in Photoshop.

Artists Person’s shadow

Graphic Layout – Magazine Layout

Jump Masthead

“Festival”The Sponsor

The date and location

Puff Promotion

More artists

Website and Phone Number

The have decided to use most of the magazine advert space to be filled with artists names as this can create star appeal as most people will probably go to the festival to see certain artists perform. I have taken this idea from my mood board where advert of inspiration has just focuses on covering the whole page in artists names as people can search for the people they like and it will visualise the vast amount of people which are performing.

The smaller artists are at the bottom as to not distract the attention away from the bigger artists. There is also more room if they are a smaller size so I can fit more in. These artists will appeal to people who like smaller and more unknown artists.

Analysis of Print Advertisement InspirationTruck Festival is sponsored by ‘DIY’

There are two ‘Pug’ promotions, one is for a Free tickets for under 12s and the other showing the price for normal tickets.

This is there website where users can preorder tickets.

Colour Scheme:

The connotations of the monster in the background could be for individuals to release their inner monster and to stop hiding their inner feelings.

This is probably aimed towards adults as the colours are plain and simple. Also the font isn’t flashy. The price is also aimed at adults as its £69 and under 12s go free.

Mood Board Festival Poster

Mind Map Festival Poster

Ideas

Colour Scheme:The target audience for this poster is going to be for students. This will be in the age range of 18-25. As this is the student range which is interested in going to festivals and other social status improving events in the summer.

Name: JUMP FestivalThe connotations of Jump is the feeling of listening to music at a festival and having the urge to jump and dance to theMusic.

This Poster is going to distributed around the local area where the festival is going to be. It is also going to be put around universities and town centers. This way more young people are able to see them.

This will be a yearly festival. It will be in the same location and last for three days.

Green connotes nature which is related to summer being fields. This will portray in my advert the feeling of summer. Blue connotes masculinity as this is most common gender which will attend my festival I want to make sure that I can attract them to buy tickets.

Yellow connotes sunshine and happiness which I want to make my festival look like.

Red connotes passion and desire which is what I want my audience to feel about my advert.

Festival Poster Hand Drawn DraftThe Palm trees connote the summer feeling so that the audience associate my festival with summer.

The dates can be clearly see so that the audience knows the dates of the festival.

The header for this is big and also contrasts will with the background it shows catch the eyes of the audience boosting brand identity. It is also flowing which links to the music genre.

This is the slogan of the festival which should show to the audience what the festival aims to provide.

The background is very colourful and connotes multiple feelings of summer. It also looks like a fancy cocktail which are only seen on holiday and usually in the summer

This is a pug promotion to show the audience how much the festival will cost which will decided mostly if they can go or not.

This is the shadow of the crowd which connotes that they are raising their hands to the music and that they are also in the dark meaning the festival is going on into the night.

The festivals website is at the bottom where people can buy tickets to the festival.

Hand Drawn draft Poster Conclusion

This hand drawn draft will act as a guide when I am making the Photoshop version. The Header should be the main center of attention and then the price should. The hands in the air are just going to be shadows thus not being attention seeking. There is minimal other text of pictures so it doesn't’t divert the attention away from the header and important information.

Graphic Layout - Poster

Date

Jump Masthead

“Festival”

Slogan

Puff Promotion

Website

Picture of Hands as a crowd

I have taken the idea of having the header and slogan being the biggest part of the advert from one of my posters of inspiration as there is only one thing to focus on and some one looking at this cannot be distracted by anything else as there is nothing else to look at.

The website is at the bottom of the page as is doesn’t distract from anything and if someone is interested in the festival they can see this information without it taking away from the attention of the rest of the poster.

Analysis Print Advertisement of Inspiration

Colour Scheme:

This a picture to connote summer and the holiday time as they are palm trees.

The hands connotes the atmosphere of the crowd and it being a popular festival where people are very engaged in it due to their hands being raised.

The target audience for this poster is probably aimed towards a younger audience as the colours are very bright and interactive which would catch their eye. Also, the connotations of summer appeals to younger people more as they have no work to do and look for activities to do with their friends.

This is there slogan. ‘Live Music, Dance and Drink’. This also appeals more to younger people.

Mood Board Conclusion

I have chosen this photo as this is a typical of what to expect at a festival especially in England. It shows a group of friends probably in the summer with their camping gear getting ready for a weekend festival in somewhere like Glastonbury. Despite the wellington boots they are still wearing shorts which shows they are expecting sun. This sets the mood for my magazine poster as it is very traditional.

I have chosen this photo as it shows the crowd at a festival. I like this photo as it is mostly younger people in the crowd. This is similar to the type of audience my festival is aiming for. It also shows the festival at dusk which is going into will probably go into the night.

House Styles• One house style which is going to be repeated is the

header style for ‘JUMP festival’. This will keep the same font and colour, so that it is recognizable. I am close keeping the Purple outline and shadow effects to it.

• I am using the colour yellow a lot as I want to connotations of that (for example summer and happiness) to be related to my festival. That it is why it appears a lot.

• I also have shadows in both of my adverts which is a more discrete house styles as it connotes that the person viewing it could be that person in the advert.

Photo-shoot plan

Photo-shoot plan Continued

Photo Shoot plan conclusion

The reason for the photo shoot plan was to have an idea of what my method was of taking all of the photos for the magazine. It was all planned so it wouldn’t waste time and that I was able to get the images I needed the first time without having to do another photo shoot. The plan also highlights all the requirements which needed to be met for the pictures to be taken.

Location Reece

Location Reece – Potential hazards and risks

A potential hazards for the photographer is that that when taking pictures of the sunset on the Epsom Downs this is near a road which could be dangerous and a night this is not seen as being a safe place on your own. To over come this my photographer will wait until the roads near aren’t very busy and also be accompanied by one or two people for safety reasons. It is also very sunny for the photographer who is looking at the sun might get eye strain. So a pair of sun glasses will be needed and he will be told that he can take breaks if his eyes hurt.

The person in the pictures may be have a potential risk as due to them jumping off something the will need something to jump onto or to avoid jumping they can just pose as if they were jumping.

Due to taking all of the pictures outside there can be a risk of their being bad weather which would ruin all of the pictures and they would have to be taken on a different day. To help prevent this I will check the weather forecast to make sure it is a sunny day and there is little chance of rain. Also, if it does start to rain there will be potential slipping hazards. To help prevent this I will advise people to wear appropriate footwear which has enough grip to stop themselves from falling over. I will also take an umbrella as if it does rain then I can protect the camera gear from getting wet and potentially breaking. Some of the main people which are part of helping with the photoshoot apart from the photographer and model may be ill or absent which could stop the photoshoot from happening. To reduce this risk I will have replacement people who can be called to do the job of the person which is ill or absent.

I have also given the model a release form where the model will be aware of what they are doing and of any risks which they are putting themselves in. This include what they will be doing on the day of the photoshoot and how they are legally protected as they will know what the images are going to be used for so cannot sue or try and stop the images from being used as they have given their consent for the pictures of them to be used.

Test photography

Test Photography Conclusion

I reason why I did test photography was too see if the images which I took were going to be ones which I was going to use in the final advert. If I thought they were appropriate then I would have change the idea and photoshoot plan as different images had to be taken. This would also waste less time if I decided to change my idea after the photoshoot had been taken.

Proposal for a magazine advert

Proposal for a magazine advert continued

Connotations of my Slogan

My Festival Slogan is ‘!Be Free!’.This is to connote the the freedom of a long summer holiday will give people to socialize and do what they want. My festival gives them the freedom of staying for three days at the festival. It also connotes of leaving worries and stress away and by going to the festival they are ‘Free’ from all their troubles and are able to escape the real world for a little while.

Proposal Conclusion

The reason why I have made a proposal is so I can clearly outline and see what my aims, objectives, target audience, campaign message, style, approach and content are. This also means that I can reference this document later when I am making and creating my festival to get inspiration from it and remember what everything needs to be like. I can also show other people this so that they can get an idea to what my festival is going like.

Production Plan for the Poster, advert and Audio-visual advert

Week beginning the 1st June 2016

Monday Tuesday Wednesday Thursday Friday Saturday SundayI am going to have a meeting where I am going to decide all of the dates for future briefings.

I am going to make layouts and designs plans with an hired art designer. I am also going to have to make a story board for what the audio-visual advert is going to look like.

I am going to design a logo and I am also going to decide a colour scheme with an designer and editor. This will also need to be decided for the audio-visual advert.

I am going to make some graphic layouts to see if it looks nice and appropriate with the colour scheme. I am going to listen to the music and look at the chosen colour scheme for the audio-visual advert and see if they go well together with the colour scheme well representing the music genre.

I am going to have a meeting with all of my staff to get their opinion and see what needs to be changed or the poster and audio-visual advert

Completed by: Completed by: Completed by: Completed by: Completed by:

Completed by:

Completed by:

Date 1st June Date 2nd June Date 3rd June Date 4th June Date 5th June Date 6th June Date 7th June

Week beginning the 8th June 2016

Monday Tuesday Wednesday Thursday Friday Saturday SundayFrom the changes made from the meeting on Friday they need to be put into place

The new layout and designs will have to be completed today. The audio-visual advert will also need to have the colour scheme finalised

The final layout needs to be approved with the colour scheme and design. The video will need to be approved by the editor before anything else can be changed.

I need to have a photographer. Today there will be a meeting with them about what is going to happen in the photoshoot.

The model which I am going to use for the magazine adverts needs to be contacted and told all of the information about the photoshoot.

Completed by: Completed by: Completed by: Completed by: Completed by: Completed by: Completed by:

Date 8th June Date 9th June Date 10th June Date 11th June Date 12th June Date 13th June Date 14th June

Week beginning the 15th June 2016

Monday Tuesday Wednesday Thursday Friday Saturday SundayThe model and photographer will take the pictures at the location which has already been decided (by the editor). The music will need to be recorded for the audio-visual advert

The photoshoot template needs to be completed and presented for the approval for the meeting. The template for the audio-visual advert will also need to be finished.

I will have to select the best photos from the photoshoot which are going to be use in the magazine advert. I will need approval from the editor for the picture which I have chosen. Timings for the audio-visual advert need to be decided by today.

The photos will be edited and placed onto a template of the magazine advert. This will be done on Photoshop. Testing needs to be done to see if the timings between the text and music flow nicely.

The edited picture will need to be approved again. Continue to add the text to the audio-visual advert.

Completed by: Completed by: Completed by: Completed by: Completed by: Completed by: Completed by:

Date 15th June Date 16th June Date 17th June Date 18th June Date 19th June Date 20th June Date 21th June

Week beginning the 25th June 2016

Monday Tuesday Wednesday Thursday Friday Saturday SundayThere needs to be a budget summary for all of the printing costs today. The footage will need to be finalised.

When the advert is created it there will be a plan where it is advertised, this is the same for the audio-visual advert as it needs to be decided where it will be shown.

The advert needs to be proof read The budget plan will determine how many times it can be used in other magazines. The video will need to be proof watched and read before being published.

The final advert will need to be approved by the editor and then the magazine which it is going to be put in will be chosen. The videos will be ready to be released on social media sites.

All of the advert will be launched today.

Completed by: Completed by: Completed by: Completed by: Completed by: Completed by: Completed by:

Date 22th June Date 23th June Date 24th June Date 25th June Date 26th June Date 27th June Date 28st June

Key dates on CalendarI decided to start the schedule at the start of the month as it is easier to keep track of the progress made.On the 5th I want to make sure that I made an initial design and have been given feedback on it. At the end of the second week on the 12th I want the final idea to be decided meaning there are plans already made and the Photoshoot should be done soon so that we are on track to finish before the end of the month. By the 19th the adverts should be made and finished.The budget summary and proof reading must be finished by the 25th June so that the advert can launch on the 26th.

Launch Slide

I am going to launch my advertisement on the 26th June. This is because it is the day after the official start of summer and is the perfect time to release an advert which is orientated around having the best summer experience. People will be less concerned about work and school due to the improved weather and holidays coming closer. People will also be think about what they want to do in the summer and they consider going to a festival. The summer also gives them more time to socialize.

Risk Assessment

Risk Assessment Conclusion

The reason why I have done a risk assessment so that I can avoid having anything going wrong which could cause the photo shoot to stop and having to be rescheduled for another day. There could also be damage done to people or equipment which must be avoided. This assessment makes it easier to avoid and highlights potential risks thus by acknowledging them it is less likely they will occur.

Poster information

For my festival there will only be Artist and DJs which are in the House, clubbing and dance music genre. This is because my magazine is focused on this music genre so it would make sense for the Festival to have the same genre. These artists will include: Deadmau5, Tiesto, Acicii, afrojack, knifeparty, W&W, audioJack, XRAY, Lady Lea, Brother, LEDZ, Lulo Café. These artists are very popular and will encourage fans to go and watch them. There are also some less popular artists which are featured at the festivals so people can listen to a wider variety of people.

Fonts StylesI have chosen a range of fonts which I think are suitable for the magazine advert and poster.For the magazine advert I used Poplar Std as this font is very bold and takes up a lot space on the advert. This makes it more eye catching and will draw peoples attention which will then mean they learn what the festival is called.I have also used this for the other fonts on the poster but in a different size and not as bold. I wanted to keep the style of the page. I also considered using the font Funk Machine as this is similar to Poplar Std as it is very thick and bold however, I didn’t chose it as the spacing between each letter was too close together and it was too thick as I though it could make some of the text hard to read as a result. I considered the Rockin record font as this again is a thick and bold font which will attract more people to look at it. However, I didn’t think this font was appropriate enough as the edges were too rounded and made it look too immature for the audience which I was aiming for.

Draft Logo design

This is the logo which I have created for the magazine advert. As this music festival is sponsored from Mixmag music magazine I used the same font style as them. The font is bold and colour. It is a very dominate feature on the advert. I made the outline of the letters big to draw more attention to it.

EquipmentI used a DSLR 1200D canon camera to take the all of the pictures (£257). I also used an IPhone 4s (£193) to take some test photos to make sure the setting as it was quicker to do this on the phone while setting up the camera. I also used a tripod (£9.03) for the camera to reduce the amount of movement of the camera which reduces the amount of blurred pictures as well as it is easier to get the same positioning of the photos.

https://www.amazon.co.uk/Canon-1200D-Digital-Camera-3-5-5-6/dp/B00IE3UR08

https://www.amazon.co.uk/Apple-16GB-iPhone-Free-Smartphone/dp/B0062ZFSCM/ref=sr_1_7?s=electronics&ie=UTF8&qid=1466584538&sr=1-7&keywords=iphone+4s

https://www.amazon.co.uk/Konig-Traveller-Camera-Camcorder-Tripod/dp/B0017PEBZW/ref=sr_1_9?s=electronics&ie=UTF8&qid=1466584700&sr=1-9&keywords=tripod

Budget, summary, resources and Personnel• The magazine advertising rates to have my magazine advert placed into a music magazine as a whole page

spread in colour will cost around £2,940+£2,940 (£5880). The magazine which it will go into are Mixmag and Dj times.

• I will need to have staff to help campaign to create the advert and poster. A professional photographer will cost roughly £200 per hour during the photo shoot which will be 2 hours long. (£400)

• A content editor will cost around £50 per hour (£50 * 10 = £500) (£500 * 4 = £20,000) they will help quality check the products and be telling the graphic designers what they need to be making.

• A graphic designer will cost around £25 per hour ( £25 * 10 = £250) (£250 * 4 = £10,000). They will build the actual adverts in Photoshop with the editor tells them to make.

• There were no writers needed due to there being very little written content on the advertisement. • All of the equipment which I am going to be using are my own so it won’t cost anything to buy or use. This

includes the computer and software such as Photoshop.• The office space will cost around £1000 per month. This will cost £12,000 for a year. This will be for 1-4

people. (£1000)• Overall, this will cost in total £37,280

http://www.quirks.com/advertise/print/adrates.aspxhttp://petapixel.com/2016/02/26/much-photographers-charge-2016/

http://work.chron.com/much-graphic-designer-make-year-3629.html http://jae-fiction.com/writing-tips/editing/what-does-editing-cost/ https://hubblehq.com/office-space/2574/bow-exchange-business-park/3997?officeId=3997

Cost of producing the poster

• For the posters I want to print them in full A4 size and in colour which should cost me around £35 for 100 copies. This is a large amount of poster and is cheap. This is also including the fee for delivery.

http://www.alocalprinter.co.uk/a4-and-a3-posters

LocationAs one of my adverts is going to be inside a magazine I am going to have to decide which magazine it will go into and where it will be replaced. I am going to choose Mixmag to put my advert inside of as they are known for being one of the most popular magazine in the dance and clubbing genre. This will only be the UK issue as the festival is only in the UK.

For where the advert is going to be placed in the magazine I am going to try and get it as close to the front as possible. Other festivals have advertised in the first pages. This is due to when people are first looking through the magazine or just flipping through it, it’ll be one of the first things they see. So, more people are more likely to see it making it a more effective placement.

For the posters I am going and try and advertise them near universities as there will be a lot of students here going on their summer holidays and wanting to do something with there friends and also in London in tube stations as lots of people go onto London tube stations everyday so this advertisement will reach a lot of people due to the vast number of people which go travel in London. These will be released on the 26 th June as this is when summer starts and when I have finished making them.

(M2) Regulatory codes of conduct and regulations effecting plan campaign

I must consider and follow the code of Non-broadcasting Advertising as if these are not followed then my adverts may be removed and have to be amended. In section 3 I need to make sure that my advertising is not misleading which so prices must be correct on the posters and magazine advert. Also, the dates must also be correct. I will also need to abide by section 4 (Harm and offence). This ensures that my advert doesn’t contain harmful or serious widespread offence. This includes the rules of shock tactics and unsafe practices. This means that my advert can’t be offensive to anyone otherwise the advert will have to face the consequences of being taken down and then it will have to be amended.

https://www.cap.org.uk/Advertising-Codes/Non-Broadcast.aspx

Copyright

When I am making the advertisement I will need to make sure that all of the content included isn’t breaching any copyright laws where legal action could be taken against me. When making the adverts I will ask permission or buy the right to use fonts or pictures I am going to use if I do. To get around this most of the content which I am creating I am going to make myself and copyright what I make so there is no way which I will break any copyright laws as I will only use content I make.

Royalties

Royalties is a sum paid to a patentee for the use of their content/product for each copy of their content or product used. When I am making my adverts I will have to pay a small amount for using content which other people own as they will charge me for using their content which they have made. However, again I am going to try and make everything myself so that I don’t have to pay anything out.

Libel

Libel means publishing a false statement that is damaging to a person’s reputation, usually in written defamation. This means that in my posters I cannot be bias towards any artists as they may see this as defamation against them. I will make sure when making my adverts I will not be bias and represent all the artist equally. I must also make sure that everything which I print is 100% accurate and nothing is wrong for example wrong dates or price.

Violence and Offensive Language

I will not be using violent or offensive language on any of my adverts as they may offend people as they will be in the public. This means that language like this could be deemed as inappropriate to be in the public eye and I don’t want to offend anyone who could then complain giving my festival a bad name. By not using language like this I am unlikely to offend anyone.

Advertising Standards Authority (ASA)

The ASA are a organization where they have to responsibility to regulate adverts and respond to complaints about them. People will complain if they are offended and the ASA will check to see if they break any codes. This means that my adverts cannot be inappropriate so that it doesn’t offend anyone and I must stay within the ASA codes. The images and written material which I use cannot be inappropriate. The advert must be ethically sound to not to offend. Otherwise I will have to suffer the consequences which would mean that my advert would be removed and I will have to change it and re-distribute it. This is an un-necessary cost which I wish to avoid.

https://www.asa.org.uk/About-ASA.aspx