Unified Communications: The next killer

application for the cloud?

Randy Cross

Director, DC Virtualization & Strategy

Avaya Networking Solutions

The Market Today Addressing the Challenges

• MacroEconomics

• Mega-trends

– Mobility

– Cloud

– Social Networking

• Complexity

• Outsourcing

– Trust

– Multi-tenancy

The Era of Collaboration Collaboration is…

• Real Time

– Voice

– Video

– Data

• Mobile

– Any Access

– Any Device

• Seamless

– Auto-recognition

– Adaptive Environment

• Omnipresent

– Person Person

– Application Network

– Network Operator

– Enterprise Carrier

The World of Collaboration Imagine a world where…

• Travel budgets can be slashed in favor of virtual face-to-face meetings – And those meetings are based on presence but independent of device and access

• Virtual white boards and desktops can be shared with colleagues around the

globe

• Your network IM’s you to let you know about an issue

– And you can engage in an interactive chat with the network to resolve that issue

• Your network recognizes the devices and applications that connect to it

– And it adapts based on corporate policy…without human intervention

• Your applications reach seamlessly into your Service Provider’s network for

resources before impacting user experience

– And they retract just as quickly when those resources are no longer required

This is the world of collaboration.

Driving Change

Virtual Office

Branch Office

Road Warrior

Headquarters

Always-On

Access to Applications & Services Anytime from

Anywhere on Any Device

Consumerization of IT

Enterprise-grade Performance on

Consumer-grade Devices

VENA Avaya

The Collaborative Cloud What is it?

The “cloud” should be nothing more than a way of abstracting the user experience from the underlying technologies.

…and that experience should be

Collaborative

Data Center Evolution

Applications can be turned on anywhere on demand

Application delivery location is transparent to end users

Inter-Cloud Connectivity – Private/Private, Private/Public

Cloud Computing

Shifting the Focus to Visibility & Manageability

Network management becomes more crucial with virtualization – tools are needed for effective operations

Business is at risk without proper visibility into the network

Realizing the Full Potential of Virtualization

Creating a closer tie between application virtualization and network virtualization

Moving to full north/south, east/west virtualization

Blueprint for Collaboration Applications and Network Unite

Edge Distribution Campus

Core

Wi-Fi

IP Video Cams

Voice & Video

Conferencing

Administration

Executives

Employees

Partners

Research

Virtual Switch

Clusters

Main

Campus

Internet Private WAN

Data Center

Core

ToR

iSCSI

AoE

FCoE

Data Center

Corporate

Directory Policy

Server NAC

PBX

Unified

Communications

Elements Branch PBX / UC Platform

Remote

Campus

Partners

Lossless

domain

Virtualized Network Architecture

Customized for CaaS Network Access Control

authenticates

Users/Devices/Applications &

assigns appropriate

VLAN/QoS and Virtual

Network

Server

Server

Server

Access

Server

Server

Server

Access

Distribution

(optional) Campus

Core

Data

Center 1

Core

Data

Center 2

Core

Telephony Virtual Network

Sales Virtual Network

HR Virtual Network

Video Virtual Network

Creating a Community Hybrid Cloud Extension

• Elastic Resources

– Real Time

– As needed or Transitional

• Data Control

– Data v. Application

– Storage

– Security

• Branch/Remote

• User Experience

Solution • Ethernet Routing Switches

• Wireless LAN

• Network Access Control

• Video Conferencing Systems

• Desktop Video Solution

• Collaboration Server

Problem

Required a stable and robust data network in order to implement a vital Electronic Medical Records (EMR) system

Lack of ability to support advanced collaboration applications on aging infrastructure.

High support costs, difficult to manage and maintain

Requirement for a mobility solution to support mobile computer units utilized by medical staff

Business Value

The high-performance data network supports core business processes and EMR system that is delivered wirelessly to mobile computer units

Cost efficiencies with green power savings and ease of management

Enhanced collaboration and productivity

Competitive advantage, to attract/retain the best physicians

Communications capabilities to help ensure world-class patient care

“The stability, reliability, and ease of management that we have with the…network are essential to our success in all aspects of patient care because so much of it is now handled on the go, electronically instead of on paper.” Dean Pang CIO, Hawaii Medical Center

Hawaii Medical Center

7 7

2014 Winter Olympics

Admin Virtual Service

Network

Telephony

Virtual Service

Network

Games

Virtual Service

Network

Internet

Virtual Service

Network

Internet

Games Virtual Network

Internet Virtual Network

Telephony Virtual Network

Admin Virtual Network

TLS – Transparent LAN Connection

Coastal and Mountain cluster 48Km apart

Being deployed February 2012

Summary

• UC in the cloud brings forward a number of advantages

• Huge implications on the underlying network

– Network fabric that is application-aware

• Management and operations tools critically important

• Private cloud with evolution to hybrid cloud models