understanding the mobile landscape

Backbone MediaUnderstanding the Mobile

Landscape

UNDERSTANDING THE MOBILE LANDSCAPE

1. Understanding mobile search

2. Effect on Business/Commerce

3. Mobile Penetration and Growth

UNDERSTANDING MOBILE

EFFECT ON BUSINESS/COMMERCE

EFFECT ON BUSINESS/COMMERCE

• Through 2016, e-commerce will grow at twice the rate of overall retail, and m-commerce’s share of online commerce will more than double, from 11 to 24 percent1,2

• Nearly one in four site visits originates from a mobile or tablet device3

• 1/5 of all search traffic is driven by queries received from mobile users4

1 The Dawn of Mobile Influence: Discovering the value of mobile in retail, Deloitte Digital, 20132 “Mobile Traffic Has Quadrupled in Last Two Years” Heather Leonard, Business Insider, January 10, 20133 RKG Digital Marketing Report: Q4 2012, Rimm-Kaufman Group, January 20134 “Americans Now Spend More Time on Facebook Mobile Than Its Website” Josh Conatine, TechCrunch, May 11, 2012

MOBILE PENETRATION & GROWTH


• Smartphones and tablets are reshaping the way that consumers connect and experience media

• The tablet market is almost a vertical line since entering the market in 2010• Tablets hit 40 million users in 4x less time as it took mobile


• As of December 2012, the majority (53.8%) if phones in the US are now smartphones, capable of web browsing and rich media experiences

• 72% of all new phones being bought are smart phones• 90% of US smartphone users are on either iOs or Android platforms

CONCLUSION

understanding the mobile landscape

Business

mobile penetration

mobile

phones

effect

time

retail