the hybrid mobile landscape
DESCRIPTION
Company paid? BYOD? Congratulations- you're both! Whether you know it or not, your company exists in a hybrid landscape of both corporate-paid and individually-paid (BYOD) wireless devices. That's the reality. The question is, what are you going to do about it?TRANSCRIPT
How to Manage Your Company’s Mobile Program
HYBRID MOBILE LANDSCAPE
Congratulations, when it comes to mobile, you’re a hybrid company. But what kind of hybrid exactly? Some
companies select which employees receive company-issued phones based on seniority in the company, while others
make the decision based on department. However, most companies allot mobile plans from the top down, rarely
identifying data that can help decide where the spend should occur.
It’s a Hybrid World
For example, a company CEO sends 86 texts per line per month on
average while non-executive employees send 123, yet his mobile
bill surpasses everyone else’s at $212.79 per line versus $75 per line.
Clearly, the CEO doesn’t need such an extensive mobile plan since he
isn’t using it at full capacity. The only way to know where your company
stands — and who needs what kind of mobile support — is to look at
how employees are using their mobile devices.
Source: Consumption of Mobility Through the Enterprise by Role data by Visage Mobile 02visagemobile.com
CEO$212.79 per line
non-executive employees$75 per line
BYOD in the workplace is trending. The implementation of non-corporate owned devices in the workplace
has surged in the last five years. Although 70 percent of companies allow BYOD, that doesn’t mean it’s the
right choice for every company — and it doesn’t have to be since there are three different mobile programs
to choose from and cater to your company.
Smartphones Are Everywhere
Source: “Smartphones and Tablets: The Heartbeat of Connected Culture” by Frank N. Magid Associates via
eMarketer, “Bring Your Own Device: The Facts and the Future” by Gartner, “Bring Your Own Device (BYOD)” by Frost & Sullivan 03
Half of companies will require employees to bring their own devices by 2017.
Mobile users in the U.S. will use smartphones in 2014.
8 10 50%out of
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3 TYPES OF MOBILE PROGRAMS
BYOD FOR MOST
MIX AND MATCH
ALL ON THE COMPANY DIME
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BYOD for Most
In this case, the company allows a majority of BYOD devices and small
portion of company-paid devices.
Who: The trend started when executives wanted to connect their new
iPad to the company network. Others followed suit. Now most employees
turn to this option from C-suite to entry-level employees.
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This type of environment makes sense for companies where employees
use mainly applications and data in the cloud. To stay informed about how
employees use their devices, companies must pay attention to the data.
“BYOD also works for companies that have a high concentration of
contractors or short-term employees (such as seasonal retail workers),” says
Andre Guerreiro, senior manager of Accenture NA Infrastructure practice.
“Supplying access for these temporary employees using cloud- or container-
based solutions can cut both hardware and operational costs.”
Is BYOD for Most Right for You?
Source: “Bring your own device (BYOD)...is it right for your company?” via Accenture 06visagemobile.com
Mix and Match
Here, the company implements a split between BYOD and
company-paid devices.
Who: Mobile workers — i.e. sales staff or service technicians — get
company-paid devices. Non-mobile employees are BYOD.
07
BYOD
SPLIT BETWEEN
COMPANY-PAID
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Pharmaceutical company Sanofi, which employs many mobile workers,
mitigates the amount of support the IT help desk must provide by requiring
BYOD employees to bring one of the devices that the company services,
which includes several options. IT doesn’t want to have the knowledge to
service 42 different devices, they only want a few. Employees can choose a
device depending on how much access they want to corporate data.
“You have to look at all the devices that are in the market and determine
what teirs they reside in,” says Brian Katz, director of Mobile Engineering
Group at Sanofi. “Users who participate in your BYOD program will look at
the list to determine what device they’re going to buy based on what type of
access they want.”
Is Mix and Match Right for You?
Source: “The right way to manage BYOD” via InfoWorld 08visagemobile.com
These companies provide a majority of company-paid
devices and a small portion of BYOD devices.
Who: Employees in heavily regulated industries and sales
organizations get company-paid devices.
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All on the Company Dime
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Companies with sensitive, confidential
data have high compliance standards and
therefore don’t want to let employees run
loose with accessing company information.
That’s where an all-in company-paid plan
makes most sense.
Is Complete Company-Paid Right for You?
Source: “BYOD Insights 2013” Study by Cisco Partner Network 10
53%BANKING
36%HEALTHCARE
46%LEGAL
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A majority of companies in highly regulated industries would not be
prepared to deal with issues that results from BYOD, according to
the BYOD Insights 2013 Study. Here’s the percentage in these
industries that feel prepared:
- Security of corporate data
- Employee resent covering business-related expenses from their personal pockets
- Chore of bookkeeping for reimbursements
- Legalities of non-exempt and hourly employees — they aren’t allowed to be
contacted outside of the office, but with BYOD, they could be working when they’re
not supposed to be and the company could be held responsible when they don’t
get paid overtime
The Drawbacks of BYOD
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- Tension between employees who have company-paid devices and those who don’t
- Big Brother feeling with the company always looking over employees’ shoulders
- The chore of bookkeeping for complex carrier bills
Ease the pain by offsetting mobile costs for BYOD employees and creating a mobile policy
that explains your company’s mobile environment.
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The Drawbacks of Company Owned
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When BYOD employees get to choose their devices, they are happy campers,
just as company-paid employees enjoy not having to worry about the mobile
bill. Whichever model you choose, be sure to provide support to employees by
subsidizing their mobile costs or helping them choose a device.
BYOD, Company-Paid or Hybrid: Show Team Spirit
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Whether you’re leaning toward an all-in BYOD model or company paid,
here are five factors to consider
1. Employers’ desire to reach employees whenever and wherever they are
2. What’s required of employees from a mobile standpoint
3. Where employees work
4. What types of data employees need access to
5. Cost
Where You Fit on the Matrix
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No company is 100 percent BYOD or 100 percent company-paid. We’ve never seen it. Not once. And nope,
you’re not the exception.
In the coming years, M2M is going to change the concept of BYOD since companies won’t just be paying for
smartphones, tablets and laptops. They’ll also be paying for devices in the Internet of Things. For example,
when all objects become connected, vending machines, trucks and copy machines will be communicating
across the network, providing greater capacity for productivity coupled with huge increases in data cost.
That’s why it’s time to make sure that everyone is winner in the mobile world and understand why your
hybrid mobile system is the way it is.
If you’re concerned about mobile management, there are many solutions out there for understanding
what your company is paying for.
It’s Not Black and White, BYOD or Company-Paid
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