mobile market landscape india
TRANSCRIPT
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Mobile Market India
Featured Phones and Smartphones
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IMPACT OF MOBILE PHONES
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40% of Google India searches are from mobile
82M Indian users on Facebook*
62 M users from mobile devices*
*http://www.iamai.in/PCov_Detail.aspx?nid=3132&NMonth=8&NYear=2013
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Smart Phones Usage pattern*
73% are searching for information on their smartphones daily
78% are using for communication- 67% Email (sent or read)- 63% accessed social network
59% stay informed
87% for entertainment- 71% Browsed the internet- 68% listened music- 60% played games- 51% watched videos
*Google primary research. Base: Private Smartphone users who use internet in general, n= 1000Ques: Which of the following activities do you do with your smartphone? Please indicate whether you ever do this at all.
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Smartphone Impact- Instant result*
95% of smartphone users have looked for local information
86% have taken action as a result
44% connected with the business
58% visited the business
35% told about it to others
39% made a purchase
*Google primary research. Base: Private Smartphone users who use internet in general and who look at least once a month for information on their phones, n=946Ques: Which of the following actions you have taken after looking for the local information?
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Mobile Ads are being noticed*
*Google primary research. Base: Private Smartphone users who use internet in general and who atleast rarely notice advertising, n= 962Ques: Where have you noticed advertising when using smartphones?
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INDIAN MOBILE LANDSCAPE
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India’s mobile phone customer base 870.6 M as on 30th September, 2013**TRAI, 30 Sept 2013
Mobile Tele density (mobile connections per 100 people)
70.63Urban= 137.93 and Rural=
40.96*
520.21 M
350.37 M
Urban subscriberRural subscriber
TRAI, 30 Sept 2013
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143.8 M mobile internet users in India*
164.8 M internet subscriber base in India*
7 out of 8 users using mobile to access Internet in India* *TRAI, 31st March 2013
05
101520253035404550 46
46 (es-ti-
mated)
Active Internet Users in Rural India# Millions
June 2012 October 20130
5
10
15
20
25
30
0.437500000000001
3.33
21
25 (estimated)
27 (estim,ated)
Active Internet Rural Users- Mobile#Millions
2010 2012 June 2013 Oct2013 Dec 2013
2012 2013
Penetration Level# 0.4% 2.4%
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SMARTPHONES AND FEATURE PHONESINDIA
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3rd largest Smartphone market in
the world
91.00%
5.40%
2.30% 1.30%
Mobile OS Ecosystem India
Android
Windows
iOS
Others
Source: IDC, as pub-lished in ToI Sep 20, 2013
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88% market share of Feature Phones for Q1, 2013
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70% of data users and 50% of traffic still comes feature phones- IDC, Avendus Consulting
“traffic from Feature phone outnumber smartphones 9 to 1 for Franciso Varela, YouTube’s Global Director of Platform Partnerships
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Browser
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UC Web Browser*
*UC Web browser Statistics, July 2013
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OperaMini*-Android
*Opera Mini Statistics 2013
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Opera Media Works- Opera Browser
Opera Mini• 40 million unique active
users in India, 8 million users with daily usage
• Prime focus on Featured phones with Android base being limited to 15% of active base
Opera Mobile Store• More than 20 Mn monthly
visits• 15 million monthly
downloads• 10 million unique users
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Offline
Appsdaily• It is world's first and
only offline channel for mobile applications
Shotformat• Plans to retail music, movies, games and apps,
and roll out a distribution network of 10,000 retailers (mobile recharge and phone accessories shops) over the next six months, and 30,000 retailers in 1 year.
• Offline Application Stores are being launched in a staggered manner
• Initial phase will cover Mumbai, Pune, Aurangabad, Nagpur, Ahmedabad, Baroda, Rajkot, Jaipur, Jaisalmer, Surat, Chandigarh, Bhopal, Indore, Rewa, Jabalpur, Lucknow, Kanpur, Allahabad, Guwahati and Siliguri.
• The content will be available in 8 languages – Hindi (Bollywood), Malayalam, Tamil, Telugu, Kannada, Bhojpuri, Marathi and Assamese.
95% of mobile users in India are prepaid users
30-40% visit mobile recharge shops at least twice a day for getting recharges
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THANK YOU