#DARETODREAM

Music ExpREssEs ThAT which cAnnOT bE sAiD AnD On which iT is iMpOssiblE TO bE silEnT. Victor Hugo

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uD is An ORgAnisATiOn ThAT is wORking wiTh ThE fuTuRE Of OuR sOciETy, EncOuRAging, TRAnsfORMing AnD EnAbling yOung pEOplE TO bEcOME ThAT fuTuRE On bEhAlf Of us All. wORking wiTh pAMElA AnD hER TEAM is inspiRing, ExciTing AnD cREATivE. whO wOulDn’T wAnT TO wORk wiTh ThE fuTuRE? fOR ME, spEnDing TiME wiTh uD is A nO bRAinER.

#daretodream

Lord Victor o AdebowALe of tHornes cbe cHAir, urbAn deVeLopment music foundAtion

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links:> DownloaD annual brochure > watch our short film> finD out how to support our work

there are 4.5 million 16-24 year olDs in the uk. 1 million of them are out of work. they Don’t just lack work, they lack hope.

Music can change this. It encourages them to aim higher, develop their creativity and their life skills. And for some, it can even be a job. The music industry provides 130,000 UK jobs and generates £6 billion for the UK economy every year.

Since 1999, Urban Development has supported thousands of young people. Our work transforms lives. Working with the highest calibre of the music industry, young people at Urban Development experience life from the grass roots up to the main stage. We teach industry-relevant singing, songwriting, performance and production skills and the business of music. We provide work experience and careers seminars and give our most talented their first start in the industry.Like you, we recognise the value of cultural democracy and the need to nurture in the heart of our communities the key players of tomorrow.

working together we can all #daretodream

wE #DARETODREAM. ThEy #DARETODREAM. DO yOu?

its aims anD programme have evolveD from the work of urban Development ltD. effectively, the urban Development music founDation Delivers the work that was previously DefineD as urban Development’s eDucation programme.

our goals are to:Engage and inspire ‘at risk’ young people in areas of deprivation and low achievement, using urban music as a tool of engagement, to develop transferable social and life-skills.

Equip young people with music industry-relevant skills and resources to make, perform and record new music, enabling them to develop their creative potential.

Raise young people’s aspirations and increase their opportunities for achievement, progression and employment.

Help some young people to access, and progress within, the notoriously competitive music industry where networks are key – often ‘who you know’ is a more successful strategy for entry to employment than the skills individuals possess.

inTRODucTiOnthe urban Development music founDation was establisheD as a company limiteD by guarantee (company number 8071972) on 16 may 2012 anD a registereD charity (number 1149090) on 25 september 2012.

trustees: lorD victor o aDebowale of thornes cbe, chief executive turning point, cross bench member of the house of lorDs (chair)

roDney borDe-kuofie, mD, vox africa

anne-marie imafiDon, collaboration, social meDia & social business strategies, Deutsche bank

DaviD krap, Director investment banking, ubs

pamela mccormick, founDer/ceo urban Development

OuR wORkwe Do this through a series of projects leD by artists anD inDustry professionals:

uDevelop+ Skills development and work experience project targeting 28 ‘NEET’ young people every year. A minimum of 50% of participants will progress to further education or an apprenticeship

uD vocal collective (uDvc)Year-round vocal project for 25 young singers/ emerging artists

uprogress recorD label projectCurriculum enhancement project for schools that supports 30 young people aged 14 – 16 to aim high at national curriculum level 2 (GCSE equivalent)

work placementsWe host 12-week work placements for 16 unemployed young people per year. A minimum of 50% will progress to employment, self-employment or long-term work experience

music inDustry awareness anD networking seminarsWe provide careers advice and networking opportunities to at least 120 young people through our Industry Takeover seminars

mentoring & stuDio access12 emerging artists each year are selected by a panel of industry experts to receive 3 days of free studio time for the recording of a single or demo as well as promotional support via our online platforms.

why?

Intervention is required to ensure young people from disadvantaged backgrounds and Black, Asian & Minority Ethnic (BAME) groups access the UK music and creative industries - a major employer and contributor to the economy. The UK music industry generates over £6 billion per annum, contributes significantly to exports and provides more than 130,000 UK jobs. 697,890 people work in the creative and cultural industries in England. Creative & Cultural Skills produced recently the most accurate and up-to-date research on our creative sector, which has revealed that only 3% of the music industry workforce is from BAME groups.

There is a lack of strategic talent development. Many talented emerging artists, particularly those from disadvantaged communities will not achieve public profile or support to develop sustainable careers without subsidised intervention.

youth unemployment is rising. almost one million 16 – 24 year olDs in the uk are out of work, as the country’s jobless total hits 2.5 million (source: the office of national statistics, 12/6/13)

whO?

yOung pEOplE ARE OuR fuTuRE. #DARETODREAM

we target young people from east lonDon – the lonDon boroughs of newham, hackney anD tower hamlets in particular.

The London borough of Newham, where we are based, is one of the country’s poorest, most diverse and youngest. It has the second highest unemployment rate in London; lower educational attainment and a higher proportion of adults with no or low qualifications than the London average. Three-fifths of the population is from BAME groups. Unemployment among minority ethnic groups is more than twice the average unemployment rate in London (Objective 2 Single Programming Document). Newham has the highest proportion of population aged 0-24 in England and Wales (41%).

Every year, we work with hundreds of 14 – 25 year olds: school children, at risk youth and so called NEETs (Not in Education, Employment or Training), unemployed graduates, interns, emerging artists and industry hopefuls - many from BAME and disadvantaged backgrounds.

shemika abraham first engageD with urban Development as a 13-year olD via a songwriting project for year 9s at lister school in east ham.

She then progressed to the UProgress Record Label curriculum enhancement project for year 10 and 11 pupils, also at Lister School, funded via the Youth Music Action Zone. She then became an integral member of the UD Vocal Collective for two years until July 2011 including performing in the ensemble and as a featured backing vocalist at Re:Definition at Theatre Royal Stratford East in 2010 and Hackney Empire in 2011, both commissioned by Create.

She undertook a three-month office-based internship with Urban Development alongside employment

cAsE sTuDy: shEMikA AbRAhAM

“urban Development gave me many opportunities to explore my creativity by allowing me to Develop my singing through uDvc anD by helping me acquire hosting jobs for big festivals. representing uD as an ambassaDor has instilleD leaDership qualities in me.”

as a radio presenter on Rinse FM’s breakfast show.In 2012, she returned to the UD Vocal Collective as a peer leader to rehearse the group for their performances at a private reception hosted by the Deputy Prime Minister and the BBC Introducing Stage at the Radio 1 Hackney Weekend.

She performs regularly as a session backing singerincluding a recent performance with the Scissor Sisters on the Graham Norton show. Currently, at the age of 19, her ambitions lie in the direction of presenting on TV and radio. She presents a show endorsing new music on Reprezent FM, is co-host of ILUVLIVE showcase and is being mentored by DJ Nikki ‘Beatnik’ thanks to support from the House of Marley. She continues to be involved with Urban Development as a youth ambassador.

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cAsE sTuDy: REbEccA wREn

Rebecca Wren participated in Urban Development’s Industry Takeover work experience programme as an unemployed graduate of the University of East London. On completion of her three-month work experience placement, Rebecca was then employed by Urban Development for three years, initially as a team assistant before progressing to project assistant and finally project coordinator.

Moving on to pastures new in November 2011 to work as a freelancer, Rebecca was then employed by Urban Development in early 2012 to coordinate the workshop programme of the MOBO Tour.Rebecca currently has regular freelance contracts with online broadcaster SB.TV and record label Digital Soundboy.

my career in music was kickstarteD through an internship at this urban music institution. urban Development investeD time anD training to nurture my passion for music, as they Do for hunDreDs of young musicians anD creatives who pass through their stuDio, events anD learning programmes every year.

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cAsE sTuDy: chARliE OgbEchiE

Charlie first engaged with Urban Development as part of its ‘UD Creatives’ initiative in 2010 and helped programme and successfully run Urban Development’s Industry Takeover and Re:Definition events. Having progressed to an internship at Urban Development while studying full time at Middlesex University, Charlie went on to secure a six-month full time, paid internship with EMI Music in 2012, working in their artist liaison department.

Following completion of his internship at EMI Music, Charlie returned to Urban Development as a full time projects co-ordinator for all of events and A&R. He is also heavily involved in the marketing aspects of the Urban Development studio.

urban Development helpeD me realise that i have what it takes to establish a career in the music inDustry, having been alloweD to progress from a volunteer to a full time employee, a lot of time anD energy has been useD to nurture my skills anD we’re all starting to reap the rewarDs.

wE #DARETODREAM. ThEy #DARETODREAM. DO yOu?

We’ve helped school children, at risk and unemployed young people, interns, artists and industry hopefuls to move on up in their lives. Interns we’ve supported now work at industry institutions such as GRM Daily, Island Records/Universal, Nike, Rinse FM, RWD and SBTV. Devlin, Labrinth, Ms D, Maverick Sabre, Mikill Pane and Wretch 32 rank among those we’ve developed or showcased at early stages of their artistic career.

The music must play on. In the current economic climate, we need to make the case ever more strongly for the value of this work and to ensure that young people from east London benefit from the legacy of the London 2012 Olympic and Paralympic Games.

suppORT us #DARETODREAM

we #DaretoDream. they #DaretoDream. working together we can all #DaretoDream.

since 1999, urban Development has workeD with thousanDs of young people from east lonDon anD beyonD, encouraging them to overcome DisaDvantage anD poverty of aspiration through committeD eDucation anD the art of self-Determination.

every £1 you Donate to the urban Development music founDation will be useD to benefit the young people we support (the staff anD office overheaD costs are DonateD by urban Development limiteD).

whAT wE DO wiTh yOuR MOnEy

We are grateful for whatever you can afford. Your donation would contribute to all of the work of the Urban Development Music Foundation.

£200 would allow us to fund one young person to take part in the UD Vocal Collective, the travel and lunch expenses of an unemployed young person to undertake a 12-week work experience to help them get on the first rung of the music industry or would give an aspiring artist 3 days of free studio time to create a demo.

£1,000 would cover the cost of a young person not in employment, education or training to participate in an employment support programme that will support their progression to further education or an apprenticeship. Or, it would contribute to all of the work of the Urban Development Music Foundation.

Building on the support of the House of Marley/ 1Love Foundation in 2012/13, a donation of £5,000 would contribute to all of the work of the Urban Development Music Foundation or fund the UD Vocal Collective project in its entirety.

We have been awarded £10,000 by the BBC Performing Arts Fund for a fellowship to support the development of an emerging singer songwriter, Holly Smith, in 2013/14. A donation of £10,000 would contribute to all of the work of the Urban Development Music Foundation or enable us to offer a fellowship to another young artist or would go a long way to funding the UProgress Record Label project in its entirety.

£+uD Donor

£200uD frienD

£1,000uD champion

£5,000uD legenD

£10,000uD patron

Donate by smsText UDMF01 to donate £1 to 70070 to help the Urban Development Music Foundation #daretodream

contact If you would like to discuss fundraising or making a donation, please contact Pamela McCormick on 020 8536 0630, 07747686264 or Pamela@urbandevelopment.co.uk

Donate nowuk.virginmoneygiving.comwww.justgiving.com

with thanks to our supporters