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Get Involved WITH… Empowering young talent. Making their crea6ve dreams a reality…

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Page 1: U+ Project Lego

Get Involved WITH…

Empowering  young  talent.  Making  their  crea6ve  dreams  a  reality…  

Page 2: U+ Project Lego

WHAT IS the U+ PROJECT •  We are a free initiative, empowering young people to turn their talents into

enterprise.

•  We help make creative dreams a reality.

•  We make changes to young people’s lives by giving them access to opportunities and experience to build their CV’s and showreels.

•  We are committed to building the confidence and skills of our young people, by providing them with a platform to enhance and accelerate their talents.

•  The U+ Project is made up of the: ‘U+’ talent platform, ‘BB Productions’ talent enhancer and ‘Raw Talent’ talent accelerator.

Page 3: U+ Project Lego

DREAM:   We help young talent gain the skills and ability to achieve their creative dreams.     DISCOVER:  We provide opportunities for young people to discover and enhance their talents.  CREATE:  We encourage young talent to be creative and showcase their creations.

INSPIRE:  We motivate and inspire young people to turn their dreams into a reality.

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U+: ACTION!

We have already helped young people get into creative industries:

“ I wanted to be a presenter, U+ got me on set to interview Kate Hudson, it was amazing!” – Isabella Professionals are recognising the power of U+

“Be  inspired  by  U+.  Go  ahead  fulfil  your  dreams.  Stay  focused  and  believe  in  yourself.”  –  Kierston  Warering  (Bri6sh  Actress)  

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BB PRODUCTIONS

OUR memberS fill their cv’s and showreels with U+ production EXPERIENCES. Just 3 of our new productions, Coming soon: “The Red Line” – shooting November. •  2 minute animation and live action short film.

“Papillion” – in development with AW Broadcast. •  10 minute B&W short film to be shot on the Red Epic.

“As luck would have it” – looking for a Sponsorship partner. •  10 minute Rom Com live action short film.

Page 6: U+ Project Lego

U+ PROJECTS WE INTERACT WITH KEY PARTNERS to give young people Once in a life time opportunities. THIS IS WHAT’S GOING ON RIGHT NOW!    •  Lau+nch  Event  •  Co-­‐producers  of  the  ‘365  series’    •  The  ScoT  Expedi6on  •  Children  in  Need  •  Na6onal  Geographic  Kids  •  ScarleT  Thread  Produc6ons  

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The ‘365 Series’, in association with Free The Children/WE Day

A video series by Ayrton Cable, based on Michael Norton’s word-of-mouth best seller, to inspire and inform young people around the world to support them in truly making a difference.

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‘365’ has been co-created by 10 year old, Aryton Cable

•  At 8 yrs old, Aryton interviewed homeless people on the streets of London. •  At 9yrs old, he premiered his campaign film to change the law on factory

farming “How was this Animal Kept?” addressed MPs at the Houses of Parliament, and led a national campaign in partnership with four highly respected NGOs.

•  http://www.youtube.com/watch?v=C6XbMgJzyTI •  Ayrton’s photographic journalism, to help stop conflict minerals in the

Congo, has been recognized by Amnesty International:

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‘365 Series’ Partners

•  ‘Free  the  Children’/WE  Day.  ‘Free  the  Children’  is  the  world’s  largest  youth  led  organiza6on,  co-­‐founded  by  Craig  Kielburger  at  the  age  of  12.  By  the  6me  he  was  24,  he  and  the  organiza6on  had  been  nominated  for  the  Nobel  Peace  Prize  3  6mes.    

•  Unilever,  in  support  of  the  School  Meals  and  World  Food  Programme.  

•  Writer  J.B.  Miller,  whose  credits  include  ‘The  Satanic  Nurses’  h#p://www.amazon.co.uk/The-­‐Satanic-­‐Nurses-­‐Literary-­‐Parodies/dp/0312305443    

•  And  ‘Acme  Climate  Ac6on’,  co-­‐wriTen  with  Josh  Blackburn:    •  h#p://www.amazon.co.uk/ACME-­‐Climate-­‐AcIon-­‐Provokateur/dp/0007274750  

•  Comic,  Writer  and  Producer  Barry  Castagnola  •  hTp://www.barrycastagnola.com    

•  Film  Maker  Alejandro  Sesma    •  hTp://www.alexsesma.com    

Page 10: U+ Project Lego

‘365 Series’ EVENTS •  6th  March:  World  Book  Day  –  Premiering  Episode  on  “Books  that  Change  the  World”  

at  a  major  Unilever  sponsored  event  

•  7th  March:  WE  Day  London.  A  trailer  of  the  365  series  screened  at  Wembley  Arena  to  10,000  young  people,  alongside  Al  Gore,  Richard  Branson  and  others  in  the  stadium,  and  50,000  online.  hTp://www.weday.com/we-­‐day-­‐events/we-­‐day-­‐ci6es/we-­‐day-­‐uk/  

•  8th March: International School Meals Day – Premiering Episode on “The Amazing Power of School Meals” at an international conference, in partnership with the World Food Programme and Unilever.  

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The Scott Expedition

Polar explorers Ben Saunders and Tarka L'Herpiniere, hope to complete Captain Scott's ill-fated 1910/12 expedition, taking them on an unsupported 1,800-mile return journey from the edge of Antarctica to the South.

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U+ and Ben Saunders

Each competition will be publicised and followed by Ben Saunders’ PR Team: •  Weekly Vlog competitions following the expeditions progress. •  http://uplusproject.com/info-pin-board/80/competition-title-expedition-vlog

•  Journalist competitions to be published in the U+ Magazine.

•  Comical Captions competition.

•  Physical Challenge.

Page 13: U+ Project Lego

Children In Need – South Pole Stroll

The U+ Team are going to match the 1,800 miles which Ben Saunders and Tarka L'Herpiniere will be walking in the South Pole! We want to show our members that supporting all causes is essential, and we encourage them to get involved. We will be recruiting as many people to help as possible to raise as much money as possible, and walking the last mile to the BBC Studios on Children In Need day. Our Just Giving Page is: h#p://www.justgiving.com/south-­‐pole-­‐stroll/

Page 14: U+ Project Lego

National Geographic Kids

•  U+ have partnered with National Geographic Kids to offer our members a day in the life of a Journalist – one of the many ‘Opportunities’ we offer our U+ Members.

•  National Geographic Kids also support Ben Saunders’ Scott Expedition and will be promoting the U+ competitions online and in their magazine.

Page 15: U+ Project Lego

•  At the end of November we are shooting the live-action sequences to the Scarlett Thread Productions animation.

•  Edited by our Team Member Phillip ??? (insert surname). •  Produced by our Team Member Charlotte Pepperell. •  U+ Members will be extras in the filming. •  U+ Members will shadow the professional crew, learning on the job, gaining

experiences to add to the CVs and showreels.

SCARLET THREAD PRODUCTIONS

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•  LAU+NCH  is  our  annual  event  that  enables  young  people  to  showcase,  enhance  and  accelerate  their  talents.    

•  LAU+NCH’s  aim  is  to  empower  young  talent  by  encouraging  them  to  dream,  discover,  create  and  be  inspired  

•  LAU+NCH  2013  is  taking  place  on:  22nd  November.  We  will  be  in  the  Dragon’s  Den  venue,  as  featured  in  the  TV  series.  

•  We  are  working  with  Global  Entrepreneurship  Week  and  the  Children’s  Commissioner’s  Take  Over  Day.  

!

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•  LAU+NCH  is  our  annual  event  that  enables  young  people  to  showcase,  enhance  and  accelerate  their  talents.    

•  LAU+NCH’s  aim  is  to  empower  young  talent  by  encouraging  them  to  dream,  discover,  create  and  be  inspired  

•  LAU+NCH  2013  is  taking  place  on:  22nd  November.  

•  We  are  working  with  Global  Entrepreneurship  Week,  and  have  been  iden6fied  as  one  of  the  top  5  High  Impact  Events  of  the  week,  and  with  the  Children’s  Commissioner’s  as  part  of  Na6onal  Take  Over  Day.  

!

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Key  speakers  &  guests  include:      

•  Doug  Richards  (Crea6ve  Start-­‐Ups  &  Dragon’s  Den)  •  Lorraine  Allman  (Enterprising  Child)  •  Abi  Griffiths  (TV  Sports  Presenter)  •  Ric  Salmon  (Harvest  Entertainment,  represen6ng  Seal,  Morrissey,  Joss  Stone  &  Michael  Bolton)  

•  Natalie  Duncan  (singer,  Universal  Entertainment)  •  Michael  Benjamin  (Sales  Director,  Ugg)  •  Shahina  Johnson  (Arts  Awards)  •  Sep  Dash6  (Breakdancer)  

KEY SPEAKERS FOR THE DAY

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Working With Us …a  few  of  the  companies  who  are  already  helping  us  launch  young  

talent  into  crea6ve  careers!  

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& The u+ PRoject

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LEGO CAMPAIGN: •  Inspiring young people to be creative •  Work with Arts and Construction and

education establishments •  Values include: imagination, creativity and

learning

+ The U+ PRoJEcT

U+ Project: •  Our online platform helps young

talent to express themselves and be creative.

•  We empower young people •  Our values: Dream, Discover, Create,

Inspire

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By being a part of the ‘U+ Project’ your company will be exposed to: •  Your target audience within Schools and Colleges through:

–  Film Productions to be developed and made with Lego using U+ Members –  Your company Branding on all promotional materials –  Sponsorship of our LAU+NCH Event –  Branding will be promoted to the U+ Network of creative talent –  Your branding will feature on our Website and our Social Media channels

+ The U+ PRoJEcT

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FU+TURE OF U+ and

•  Revolutionizing Education: Making real-life opportunities accessible. We aim to have as many projects running, simultaneously, within the education system.

•  A scholarship fund and internship program for young creatives.

•  A pledge of donating 5% of gross profits to the charities ‘Kids Company’ and ‘Sense’.

•  U+ Radio and TV – all content produced by our members.

•  U+ Pitch, We Produce - young people pitching their own projects.. •  U+ are expanding into America in January 2014 and will be taking the U+ Project Initiative with

us.