Table of Contents 3…................................................Big Idea 5..…...................................Logo Redesign 7….............................Experiential Design 9…..................................Brand Collateral 16….................................Meet Our Team

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“Pieces Connecting People”

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Through our logo redesign, experiential store set-ups and brand collateral, our group hopes to unite

both Lego users and learning across the globe.

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In-Store Skype Stations

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-  Set up with Skype capability

-  Stores paired up internationally (i.e. NYC – Paris)

-  Kids talking to each other on Skype, while building similar Lego creations

-  Screens show how many “Lego blocks” they are away from each other

-  Multiple screens per store

-  If Skype is unavailable, kids receive a “Build-Your-Own-Adventure” Book

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In-Store Poster #1 (To be placed in Paris store, connecting patrons to the global Lego community)

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In-Store Poster #2

(To be placed in NYC store, connecting patrons

to the global Lego community)

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Shopping Bag

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Adventure Book -  Children have to build Lego

creations during the story

-  Lego creations allow them to advance

-  For use when Skype is unavailable

-  Story has global focus, connecting the stores

-  Book will be given free to children at store to take home

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Adventure Book

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Adventure Book

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Kyle James B.A. Sport Studies B.S. Integrated Marketing Communications

Rebecca Long

B.S. Integrated Marketing Communications

Minors: Economics and Business

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Sean Carney B.S. Integrated Marketing Communications Minor: Communication Studies

Avishag Ben-Aharon

B.S. Integrated Marketing Communications

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Emma Behrens B.S. Integrated Marketing Communications Minor: Sociology

Xavier E. Edwards

B.S. Integrated Marketing Communications

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