• 241 million monthly active Twitter users

• 63% of brands have multiple Twitter accounts

#1 in Amazon Sales & Marketing UK

Book stays consistently high, with little work.

• Use tools and strategy to get in front of the right people as quickly as possible.

4 Keys to Success

1. Work out your Aim/ Goal.

Possible Goals

• SELL BOOKS

• Keep in touch with fans

• Create a database

• Contacts: PR/journalists/publishers

• Show expertise (Non-fiction)

• Support

2. Power Up Your Profile

• Attract the right people

• Link to a relevant GOOD sales page

• More than one account?

Personal Twitter Account

Book Twitter Account

Twitter Accounts

• @brightyellw

• @sarajgreenfield

• @tweetauthors

• @jobhunting3

• @bouncingback

…..plus 5 more

3. Substance / Content

• Put your book into Tweets (non-fiction)• Blog• Share articles• Re-tweet other people (NB lists)• Tweet about the things you do• Tweet photos when you’re out and about

Add content that is relevant to your readers

Lay a trail of chocolate

Entice people to you….

How Often?

• 3-5 useful/ interesting Tweets to every promotional Tweet

How?

• HootSuite (Free or paid)

• Socialoomph (paid)

Both Schedule updates in advance from multiple accounts

HootSuite

Analytics

• HootSuite shows how many people click on each link.

• Helps you see which tweets work best, and whether people are clicking through to sales pages.

SocialoomphSchedule thousands of recurring tweets:

Twitter Lists

Create lists of:

• Useful contacts – eg PR/ journalists

• Fans / people who have bought your book

• People who interact with you

Re-tweet their content/ interact with them

4. Supporters/ Followers

Follow people who are likely to buy your book. A percentage will follow you back.

How?

• Find similar accounts: follow their followers.

• Follow fans: run searches for your book/ your name

• Search for mentions of similar books

• Use other platforms – create relationships on other platforms and follow on Twitter, eg Goodreads/ G+

Build Relationships• I met people on Google Plus

• Followed them on Twitter

• They often promote my book because of the relationship we have built up.

Your Followers Become Supporters

How?

Twitter Advanced Search or

Hootsuite/ Tweetdeck etc (retain searches)

Competition Ideas

Bright Yellow Success ModelYour PASS to Social Media Success:

Profile:Power Up Your Profile

Aim:What is your goal / follow up strategy?

Supporters: Connect With Relevant People

Substance:Share Content That Attracts Potential Customers

Thank You

Sara Greenfield

Bright Yellow Marketing

www.brightyellowmarketing.com

sparkle@brightyellowmarketing.com

@brightyellw

@tweetauthors