simply measured q3 2014 twitter study
DESCRIPTION
A comprehensive benchmark look at the Interbrand 100 on Twitter, how brands are finding success, which tactics work, and how audiences have grown and engaged over time.TRANSCRIPT
HOW TOP MARKETERS USE TWITTERA Q3 2014 SIMPLY MEASURED STUDY
ABOUT TWITTER
Simply Measured Q3 2014 Twitter Study Source: Twitter
284 millionmonthly active users
500 millionTweets sent per day
are on mobile80% of users
98% of the Interbrand 100have a Twitter account.
94% of brands tweeted atleast once per day in Q3 2014.
98%
94%
INTERBRAND 100
Simply Measured Q3 2014 Twitter Study
49% of brands tweeted 1-5 times per day, up from 45% in Q4 2013.
BRAND ACTIVITY
Simply Measured Q3 2014 Twitter Study
Shar
e of
Inte
rbra
nd 1
00 B
rand
s
Number of Tweets Sent per Day
50%
40%
30%
20%
10%
00
Tweets
4%
49%
16%13%
4% 3%
9%
1-5 Tweets
6-10 Tweets
11-15 Tweets
16-20 Tweets
21-25 Tweets
25+ Tweets
@Replies accounted for 70% of brand Tweets. This was up from 61% in Q4 2013.
BRAND INTERACTION
Simply Measured Q3 2014 Twitter Study
Regular Tweets RetweetsReplies
Q4 2013 Sent Tweets by TypeRegular Tweets RetweetsReplies
Q3 2014 Sent Tweets by Type
61%
31%
8%
70%
24%
6%
49% of brands replied to at least one Tweet per day. This was up from 46% in Q4 2013.
BRAND INTERACTION
Simply Measured Q3 2014 Twitter Study
Shar
e of
Inte
rbra
nd 1
00 B
rand
s
100%
80%
60%
40%
20%
0%Reply Avg. Less Than
1 Reply per DayDon’t Reply
Share of Brands That Reply to Followers
8%
51%
90%
Photos made up 45% of sent Tweets, but accounted for 51% of all engagement.
PHOTOS
Simply Measured Q3 2014 Twitter Study
60%
50%
40%
30%
20%
10%
0%
Share of Sent Tweets Share of Engagement
Share of Twitter Activity and Engagement by Tweet Type
Photo Link Text Video
pic.twitter.com links accounted for 14% of all sent links.
VISUAL CONTENT
Simply Measured Q3 2014 Twitter Study
Num
ber o
f Sen
t Tw
eets
Avg
. Eng
agem
ent p
er T
wee
t
16K
14K
12K
10K
8K
6K
4K
2K
0
1,600
1,400
1,200
1,000
800
600
400
200
0
Top Tweeted Link Types
pic.tw
itter.
com
bit.ly
yout
ube.c
om
vine.c
o
instag
ram.co
m
faceb
ook.com
pinter
est.c
om
tumblr.c
om
Regular Tweets Avg. Engagement
1,194
1,522
256
53 61
205
102 78
Tweets with Hashtags saw 23% more engagement than Tweets without them.
HASHTAGS
Simply Measured Q3 2014 Twitter Study
Avg
. Ret
wee
ts a
nd @
Repl
ies
250
200
150
100
50
0
No Hashtag Contains Hashtag
Impact of Hashtag Use on Active Engagement
ABOUT SIMPLY MEASURED
Simply Measured is a fast-growing team of data geeks dedicated to making the world of analytics and reporting a better, more beautiful place.Find out more at simplymeasured.com
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Simply Measured Q3 2014 Twitter Study