twitter for business marketing in 2014
Post on 21-Oct-2014
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Twitter for Business Marketing and Relationship Building in 2014 http://www.perfectsearchmedia.com Learning Guide * Tips * Strategy What are personal-professional twitter accounts and what are the advantages over business accounts? A personal-professional twitter (PPT) account is an account that is created for business purposes that utilizes the advantages of personal account characteristics. PPT accounts have an advantage over traditional brand or business accounts because they allow users to connect with a person rather than corporation. Learn how to create one now with this slideshowTRANSCRIPT
Twitter for BusinessPERSONAL-PROFESSIONAL TWITTER ACCOUNTS
Copyright 2014
By: Alyssa Mattero
Table of Contents
Part 1Setting up your PPT Account
Part 2How to compose engaging tweets
Part 3How to earn targeted followers
Part 1HOW TO CREATE A PERSONAL-PROFESSIONAL TWITTER ACCOUNT
What is a Personal-Professional Twitter Account?
A personal-professional twitter (PPT) account is an account that is created for business purposes that utilizes the advantages of personal account characteristics.
PPT accounts have an advantage over traditional brand or business accounts because they allow users to connect with a person rather than corporation.
Branded accounts want users to connect with the brand.
PPT accounts want users to engage with a person representing the brand.
What are your PPT goals?
We established that PPT accounts are created to engage users with someone representing a brand but your goals need to go a step further.
You need to answer WHO, WHAT, WHY and WHERE
Who are you trying to target?
What action do you want that target audience to take on Twitter? After that?
Why is it important that users engage with PPT account?
Where is your target audience?
Example Goals:
Who What Where
Why
Small Law Firms Visit Blog and fill out contact form
Miami, FL Develop trust among Miami lawyer community
Medium to Large Business Owners
Visit website and call us
Chicago, IL Increase brand awareness among local business owners
1.
2.
Go one step furtherWhat are you hoping to achieve on Twitter? Who are you trying to reach?
Your twitter goals should consist of 3 parts: a metric
a targeted audience
a deadline.
Example goals: I want to receive 10 retweets from Chicago news publications by October
I want to generate 30 website visits from Chicago twitter users by September.
See more at: http://chicagoagentmagazine.com/3-crucial-steps-to-using-twitter-for-your-real-estate-business/#sthash.3uMJLrbi.dpuf
What makes up a Twitter Account
@Username• Address that people use to
communicate with you on twitter @username
• Becomes a part of your twitter profile URL
• Ex. https://twitter.com/username
Email Address
Password
What makes up a Twitter Profile
Name (First and Last)
What appears in Twitter Feed
Location
Appears in profile under Bio
Bio
Shows as blurb beside your username in search results
Also appears under your name and username on profile page
Website
Appears in profile under Bio
Name Username
Incorporating Your Goals into Twitter
Who What Where Why
Small Law Firms Visit Blog and fill out contact form
Miami, FL Develop trust among Miami lawyer community
Medium to Large Business Owners
Visit website and call us
Chicago, IL
Increase brand awareness among local business owners
1.
2.
Twitter Optimization Tips
Name > Handle?
On twitter, your twitter name is more important than your twitter handle because your name is shown when people read your tweets in any feed or search result. (Your handle is shown but it’s faded in grey.)
Outside of twitter, you will promote your twitter handle as a way for people to communicate with you and interact with you on Twitter. There are no two twitter handles a like. Your twitter handle is exclusive to you.
Both names are very important and should be similar, if not, identical for clear branding.
Twitter Optimization Tips
Description
This is your Twitter elevator pitch. Why should people follow you? You get 160 characters to sell yourself.
Include keywords and #hashtags for SEO
Tools such as Followerwonk can search Twitter bios on a keyword basis. (mashable.com)
Include what you can offer
What are you going to tweet about? What insight can you offer?
Avoid clichés
"Coffee expert. Twitterholic. Internet advocate. Music aficionado. Wannabe entrepreneur."
This might read as a totally believable Twitter bio, but it is in fact gobbledygook: made-up, buzzword nonsense from the "Twitter Bio Generator". (mashable.com)
Show your personality
Just because your PPT account services a professional purpose, it doesn't mean you can’t be your charming, witty, funny self : )
(Remember this rule for tweeting)
More Twips
Add your company website to your profile
Tweets can be up to 140 characteristics
http://hashtagify.me is a free website that ranks #hashtags by popularity and interest
Part Two Coming Soon! QUESTIONS? COMMENTS? FEEL FREE TO CONNECT WITH ME!
@ALYSSA_CHICAGO [email protected]
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